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Snickers Bar
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
19
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install snickers-bar
Description
Snickers是Mars旗下全球畅销巧克力棒，主打花生焦糖夹心，覆盖多种口味和全球180+国家渠道。
README (SKILL.md)
Snickers
历史时间线
- 1930年: Mars 家族创始人 Franklin Mars 发明 Milky Way 后推出 Snickers
- 1930年代: 以 Mars 家族最爱的马命名
- 1970年代: 开始大规模国际扩张
- 1976-1980年代: 英国更名为 Marathon 以避免混淆，后恢复原名
- 1984年: "Snickers 饿极了可不是你" 广告战役启动
- 2010年代: 推出迷你装、多口味变体
- 2020年代: 推出植物基版本响应健康趋势
商业模式
Mars Wrigley 核心产品，全球糖果和巧克力品类旗舰品牌。产品线包括原味、花生酱、杏仁、冰淇淋等多个变体，覆盖便利店、超市、自动售货机等多渠道。
护城河分析
- Mars 私有公司不受季度财报压力，可长期投资品牌
- 全球供应链和分销网络覆盖 180+ 国家
- 经典配方和口味记忆构成消费者心智壁垒
- 超级碗和体育赞助构建品牌文化符号地位
关键数据
全球年销售额约 20-25 亿美元，Mars 最大单品品牌之一。常年位列美国最畅销糖果棒前三。
有趣事实
- 原名在英国叫 Marathon，1990 年才统一为 Snickers
- "Hungry? Grab a Snickers" 是快消史上最成功的口号之一，创造了"饥饿改变情绪"的消费心理学框架
- 每年生产超过 1500 万根 Snickers
Usage Guidance
This skill appears safe from a security perspective based on the provided artifacts. Before installing, users only need to consider whether they want an informational Snickers brand reference skill available to their agent.
Capability Analysis
Type: OpenClaw Skill
Name: snickers-bar
Version: 1.0.0
The skill bundle contains purely informational content regarding the Snickers brand history, business model, and market data. There is no executable code, network activity, or prompt injection attempts within SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The content is coherent with the stated purpose: it provides brand history, business model, moat analysis, and facts about Snickers.
Instruction Scope
The instructions are limited to when the agent should reference the brand information; they do not override user intent, require tool use, or direct autonomous actions.
Install Mechanism
There is no install specification, no code, no package dependency, and no required binary.
Credentials
The skill requests no environment variables, credentials, files, network access, or operating-system-specific access.
Persistence & Privilege
No persistence, background behavior, privilege escalation, or account authority is described.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install snickers-bar - After installation, invoke the skill by name or use
/snickers-bar - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Snickers skill v1.0.0 initial release:
- 提供 Snickers 历史、品牌发展、产品变体全景梳理
- 覆盖商业模式、护城河分析及关键销售数据
- 总结体育营销和超级碗广告案例
- 收录命名来源、全球分销等趣味事实
Metadata
Frequently Asked Questions
What is Snickers Bar?
Snickers是Mars旗下全球畅销巧克力棒，主打花生焦糖夹心，覆盖多种口味和全球180+国家渠道。 It is an AI Agent Skill for Claude Code / OpenClaw, with 19 downloads so far.
How do I install Snickers Bar?
Run "/install snickers-bar" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Snickers Bar free?
Yes, Snickers Bar is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Snickers Bar support?
Snickers Bar is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Snickers Bar?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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