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seo-audit
by
Kostja Zhang
· GitHub ↗
· v1.1.0
· MIT-0
316
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Install in OpenClaw
/install seo-audit-strategies
Description
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site aud...
README (SKILL.md)
Strategies: SEO Audit
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Audit Order
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. Content | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.
Technical Checklist
| Item | Check | Skill |
|---|---|---|
| robots.txt | Syntax; not blocking important pages | robots-txt |
| Sitemap | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap |
| HTTPS | Sitewide; valid certificate | canonical-tag |
| 404/5xx | Proper status codes; fix or redirect | site-crawlability |
| noindex | No accidental noindex on key pages | indexing |
| Canonical | Correct; no conflicts | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS \x3C0.1 | core-web-vitals |
| Mobile | Mobile-first; content parity; no intrusive interstitials | mobile-friendly |
| Crawlability | Redirect chains, broken links, orphan pages | site-crawlability |
On-Page Checklist
| Item | Check | Skill |
|---|---|---|
| Title | Unique; 50–60 chars; keyword in first 10 words | title-tag |
| Meta description | 150–160 chars; CTA | meta-description |
| Headings | One H1; H1→H2→H3 hierarchy | heading-structure |
| Images | Alt text; no decorative alt for decorative images | image-optimization |
| Schema | Valid; Rich Results Test | schema-markup |
| Internal links | From strong pages; descriptive anchors | internal-links |
| Duplicate content | Canonical; consolidate or differentiate | canonical-tag |
Content & Off-Page
| Phase | Focus | Skill |
|---|---|---|
| Content gap | Missing topics vs competitors | content-strategy, competitor-research |
| Intent match | Content matches search intent | content-optimization |
| Backlinks | Toxic links; link gap vs competitors | backlink-analysis, link-building |
Frequency
| Cadence | Use |
|---|---|
| Full audit | Quarterly |
| Check-ins | Monthly (GSC, indexing, Core Web Vitals) |
Output Format
- Phase 1–4 findings (technical → on-page → content → off-page)
- Priority list (P0 blocker → P1 core → P2 important)
- Skill mapping (which skill for each fix)
- Timeline (immediate vs short-term vs ongoing)
Related Skills
- seo-strategy: Workflow order, prioritization, when to invest in SEO
- google-search-console: Performance, indexing, Core Web Vitals data
- site-crawlability: Redirect chains, broken links, crawl budget
- indexing: Indexing issues, noindex, Search Console
- core-web-vitals: LCP, INP, CLS optimization
Usage Guidance
This skill is a checklist and does not itself access your sites or secrets — it just tells the agent what to check and which other SEO skills to call. Before using it: (1) Understand that actual site data (crawl results, Search Console data, Core Web Vitals) will come from other skills or tools; review those skills for any credential or install requests. (2) If you don't want automated access to your Google Search Console or other accounts, do not grant credentials to the corresponding child skills. (3) Expect this skill to produce recommendations, not to perform scans by itself — you'll need crawler/GSC integrations to collect the evidence for the audit.
Capability Analysis
Type: OpenClaw Skill
Name: seo-audit-strategies
Version: 1.1.0
The skill bundle contains standard SEO audit documentation and instructions for an AI agent. There is no executable code, and the SKILL.md file provides legitimate guidance on technical, on-page, and content SEO strategies without any signs of prompt injection or malicious intent.
Capability Assessment
Purpose & Capability
The skill is a prose-driven SEO audit checklist and mapping to other SEO-focused skills. It declares no binaries, env vars, or installs — which is appropriate for a guidance-only audit skill.
Instruction Scope
SKILL.md stays on-topic: it lists technical, on-page, content, and off-page checks and tells the agent which related skills to use for specific checks. It does not instruct the agent to read arbitrary local files, query unrelated services, or exfiltrate data. Note: it expects the agent to call other skills (e.g., google-search-console, site-crawlability) to obtain data; those child skills may perform network calls or require credentials.
Install Mechanism
No install spec and no code files are present. Nothing will be written to disk or downloaded during install — lowest-risk model for a skill.
Credentials
This skill itself requires no environment variables or credentials. However, it explicitly delegates data collection to other SEO skills (like google-search-console) which may require tokens or API keys. Verify those dependent skills for any credential requests before enabling them.
Persistence & Privilege
always is false and the skill is user-invocable. It does not request persistent presence or modify other skills' configurations.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install seo-audit-strategies - After installation, invoke the skill by name or use
/seo-audit-strategies - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.1.0
Automated batch sync
Metadata
Frequently Asked Questions
What is seo-audit?
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site aud... It is an AI Agent Skill for Claude Code / OpenClaw, with 316 downloads so far.
How do I install seo-audit?
Run "/install seo-audit-strategies" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is seo-audit free?
Yes, seo-audit is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does seo-audit support?
seo-audit is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created seo-audit?
It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.1.0.
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