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Ads Analyzer
by
bluerockerr
· GitHub ↗
· v1.0.0
793
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Install in OpenClaw
/install meta-ads-analyser
Description
Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis documen...
Usage Guidance
This skill appears to do what it says (analyze extracted Meta ad assets and build an HTML strategy report) and it's instruction-only (no installers), but there are a few practical and privacy-related issues to consider before installing or running it:
- Telegram delivery ambiguity: SKILL.md tells the agent to 'Send via Telegram with caption' but the skill metadata lists no TELEGRAM_TOKEN, CHAT_ID, or delivery mechanism. Clarify how Telegram sending is implemented and where credentials would be provided; do not store tokens in plaintext. If you do not want reports sent off your machine, remove or disable the Telegram step.
- Local tooling requirements: The instructions call out sips (macOS) and ffprobe. The skill metadata lists no required binaries — verify these tools exist on the host or adjust the workflow. Missing binaries could cause failures or show attempts to fallback to other commands.
- Model access: The SKILL.md references a 'vision model' and 'Gemini' for analysis. Ensure you understand what model endpoints will be used and whether those calls send media off your machine (and whether your account/billing is used). If the agent will upload images/videos to external APIs, that can expose sensitive data.
- Data exfiltration risk: The skill zips the extracted asset folder and instructs sending it externally. Review the assets for any PII or proprietary content before allowing transmission. Prefer manual review and manual transfer if you have concerns.
- Operational practice: Run the skill in a controlled environment (isolated workspace or VM) the first time, and test with non-sensitive sample data. Ask the skill author (or verify code) how Telegram sending is implemented and where credentials are required; require explicit prompts before any external transmission.
If the author can clarify how Telegram delivery is handled (where/when credentials are used), and list required binaries (ffprobe, sips or cross-platform alternatives), this would reduce the remaining concerns and raise confidence.
Capability Analysis
Type: OpenClaw Skill
Name: meta-ads-analyser
Version: 1.0.0
The skill is classified as suspicious due to significant vulnerabilities, primarily shell injection and Cross-Site Scripting (XSS) risks. The `SKILL.md` explicitly instructs the agent to execute shell commands (`sips`, `ffprobe`, `zip`) using filenames derived from input. If these filenames are not properly sanitized, they could lead to shell injection. Additionally, the `templates/report-template.html` uses placeholders for user-controlled content (e.g., ad copy, landing page text) without explicit mention of HTML escaping, posing an XSS risk in the generated report for the recipient. While the stated purpose is benign, these vulnerabilities could be exploited by malicious input data.
Capability Assessment
Purpose & Capability
Name/description align with the instructions: the SKILL.md describes analyzing media and landing screenshots and producing an HTML report using a provided template. However, the instructions call out specific system tools (sips, ffprobe) and external delivery (Telegram) that are not reflected in the skill metadata (no required binaries, no required env vars). Those omissions are a mismatch between what the skill asks the agent to do and what it declares it needs.
Instruction Scope
The runtime instructions require reading files from a user home output folder, running local media tooling (sips, ffprobe), invoking vision and Gemini models for media analysis, generating an HTML file, zipping the folder, and 'Send via Telegram with caption'. The Telegram-send step is a potential data-exfiltration action but the skill declares no mechanism or credential for it. The use of macOS-specific sips and ffprobe (often not present by default) is prescriptive yet the skill metadata lists no required binaries — this gap may cause failures or hidden attempts to route data elsewhere. Overall the scope is plausible for the stated purpose, but the unqualified send-via-Telegram step and undeclared tooling are notable concerns.
Install Mechanism
This is an instruction-only skill with no install spec and no code files to execute. That minimizes install-time risk (nothing is downloaded or written by an installer).
Credentials
The skill requests no environment variables or credentials in metadata, yet runtime instructions explicitly require sending the zipped report via Telegram. Sending via Telegram normally requires a bot token or API credentials; the absence of any declared TELEGRAM_TOKEN/CHAT_ID or equivalent is an inconsistency. Also the SKILL.md asks to use 'vision model' and 'Gemini' — these imply model API or platform access which may require credentials or billing; again nothing is declared. No broad secrets are requested in metadata, but the mismatch means the agent/host will need a way to transmit data that isn't specified.
Persistence & Privilege
The skill does not request always: true and does not modify other skills; it is user-invocable only. It writes output to the assets folder (its own working area) which is appropriate for its purpose.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install meta-ads-analyser - After installation, invoke the skill by name or use
/meta-ads-analyser - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Meta Ads Analyser skill initial release:
- Generates professional HTML strategy reports from Meta ad creative assets.
- Analyzes videos and images for hooks, visuals, emotions, CTAs, and performance insights.
- Maps ads to funnels based on destination landing pages.
- Evaluates landing page screenshots for conversion strategy and flow.
- Produces clean, mobile-friendly reports with embedded media, analysis badges, and actionable insights.
- Designed for seamless workflow after asset extraction, delivering all analysis in a downloadable zip folder.
Metadata
Frequently Asked Questions
What is Ads Analyzer?
Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis documen... It is an AI Agent Skill for Claude Code / OpenClaw, with 793 downloads so far.
How do I install Ads Analyzer?
Run "/install meta-ads-analyser" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Ads Analyzer free?
Yes, Ads Analyzer is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Ads Analyzer support?
Ads Analyzer is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Ads Analyzer?
It is built and maintained by bluerockerr (@bluerockerr); the current version is v1.0.0.
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