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Install in OpenClaw
/install marketing-hooks
Description
Create compelling marketing hooks and content structures using the Puzzle-Driven Model. Use when creating social media posts, newsletters, video scripts, or...
Usage Guidance
This skill is an instruction-only content framework and appears coherent with its marketing purpose. Before installing or using it: 1) Be aware it intentionally amplifies 'WoW' / extreme claims — double-check facts and avoid fabricating or overstating evidence (ethical and platform-policy risk). 2) The README shows an example GitHub install URL but the registry source is unknown; only install from trusted sources if you plan to use the listed install command. 3) If you want to prevent autonomous skill invocation, adjust OpenClaw agent settings (disable-model-invocation or limit skill permissions). Otherwise, this skill does not ask for secrets or system access and is consistent with its description.
Capability Analysis
Type: OpenClaw Skill
Name: marketing-hooks
Version: 0.1.0
The marketing-hooks skill bundle is a well-documented framework for generating marketing content using the 'Puzzle-Driven Model.' The files (SKILL.md, README.md, and EXAMPLES.md) provide structured instructions, templates, and examples for creating engaging hooks for platforms like Xiaohongshu and X (Twitter). No evidence of malicious intent, data exfiltration, or harmful prompt injection was found; the content is entirely focused on its stated purpose of marketing content generation.
Capability Assessment
Purpose & Capability
The name/description (marketing hooks) align with the provided SKILL.md and README: both are content-generation frameworks. The skill requires no binaries, environment variables, config paths, or install steps, which is proportionate to an instruction-only content authoring skill.
Instruction Scope
The SKILL.md contains detailed, prescriptive guidance for generating hooks and templates and does not instruct the agent to read files, access credentials, or call external endpoints. Note: the framework explicitly prioritizes 'WoW' extreme claims and amplification techniques that can encourage sensational or potentially misleading claims; this is a content-ethics concern rather than a technical incoherence, so use responsibly and verify factual claims before publishing.
Install Mechanism
No install spec or code is included (instruction-only). No downloads or extract steps are present, so there is minimal installation risk.
Credentials
The skill requests no environment variables, credentials, or config paths. Declared requirements match what is needed for an instruction-only content skill.
Persistence & Privilege
always is false and model invocation is allowed (the platform default). The skill does not request persistent system presence or modify other skills' configs. Autonomous invocation is normal; nothing in the skill grants elevated or unexpected privileges.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install marketing-hooks - After installation, invoke the skill by name or use
/marketing-hooks - Provide required inputs per the skill's parameter spec and get structured output
Version History
v0.1.0
- Initial release of the skill.
- Introduces the Puzzle-Driven Content Model for creating engaging marketing hooks and content structures.
- Outlines four core question types—How, Why, What, and WoW (extreme case)—for driving engagement.
- Provides platform-specific content structure guides for Xiaohongshu, Twitter (X), and newsletters.
- Includes a step-by-step workflow for generating compelling hooks.
- Offers a quality checklist and reference links for effective content creation.
Metadata
Frequently Asked Questions
What is Marketing Hooks?
Create compelling marketing hooks and content structures using the Puzzle-Driven Model. Use when creating social media posts, newsletters, video scripts, or... It is an AI Agent Skill for Claude Code / OpenClaw, with 229 downloads so far.
How do I install Marketing Hooks?
Run "/install marketing-hooks" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Marketing Hooks free?
Yes, Marketing Hooks is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Marketing Hooks support?
Marketing Hooks is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Marketing Hooks?
It is built and maintained by Nicole (@yuqingnicole); the current version is v0.1.0.
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