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Mac Cosmetics
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
70
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0
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0
Active Installs
1
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Install in OpenClaw
/install mac-cosmetics
Description
MAC Cosmetics is a global professional makeup leader known for diverse color ranges, inclusive branding, and pioneering AIDS philanthropy through its VIVA GL...
README (SKILL.md)
MAC Cosmetics — 专业、包容、无畏
一句话
从多伦多摄影工作室的专业化妆台出发，MAC以"所有年龄、所有种族、所有性别"为品牌信条，开创了专业彩妆的新品类标准。
历史时间线
- 1984：摄影师Frank Toskan和salon老板Frank Angelo在多伦多创立MAC，初衷是创造能在摄影灯光下完美呈现的彩妆
- 1985：首家专柜在多伦多伊顿百货开业
- 1987：进入纽约，在Bergdorf Goodman设立专柜
- 1994：雅诗兰黛（Estée Lauder）收购多数股权
- 1994：启动VIVA GLAM campaign，所有唇膏销售额100%捐赠艾滋病基金 — 开创美容品牌公益营销先河
- 1998：VIVA GLAM累计为艾滋病基金捐款超1,000万美元
- 2000年代：全球扩展至100+国家，成为专业彩妆市占率第一
- 2010年代：与Rihanna、Lady Gaga、Ariana Grande等明星联名
- 2016：VIVA GLAM campaign累计捐款超过5亿美元
- 2022：推出Back-to-MAC回收计划升级版，承诺2030年100%可回收包装
商业模式
- 专业渠道+大众零售双线：MAC自营专柜（全球约1,500家）+ 高端百货 + 丝芙兰 + 电商
- 产品策略：每年推出3,000+新色号，色号数量和色彩创新是行业标杆
- VIVA GLAM公益营销：每支唇膏的销售额捐赠艾滋病/女性权益基金，同时带动销量
- 专业化妆师社群：全球50,000+认证MAC化妆师构成品牌大使网络
护城河分析
- 专业信誉：被全球专业化妆师最广泛使用的品牌，专业圈层口碑不可复制
- 色号丰富度：行业最全面的色号矩阵，尤其对深肤色人群的产品覆盖领先竞品2-3代
- VIVA GLAM的道德品牌资产：持续30年的公益承诺建立了独特的品牌忠诚度
- 雅诗兰黛的渠道赋能：共享集团全球分销网络和零售关系
关键数据
- 母公司雅诗兰黛2023财年营收160亿美元，MAC是核心品牌之一
- VIVA GLAM campaign累计为慈善基金捐款超过5.5亿美元
- 全球约1,500家专柜，覆盖120+国家
- 每年生产超过3,000种不同色号的产品
有趣事实
- MAC是最早在广告中使用跨性别模特、HIV阳性模特和不同肤色模特的主流美妆品牌 — 这在1990年代是极其大胆的
- 创始人Frank Toskan最初配方中的"Studio Fix"粉底是为了满足摄影灯光下的完美妆效需求，后来成为品牌最畅销单品
- Back-to-MAC回收计划鼓励消费者返还6个空包装即可换取免费产品 — 这一模式被多个竞品模仿
Usage Guidance
This skill is a static brand profile and appears low-risk: it neither installs code nor asks for credentials. Before installing, note that the source is unknown — treat the content as non-authoritative marketing/history summary and verify any facts against official or reputable sources if you will rely on them. If you do not want the agent to use this content autonomously, you can disable or restrict model invocation for the skill in your agent settings.
Capability Analysis
Type: OpenClaw Skill
Name: mac-cosmetics
Version: 1.0.0
The skill bundle contains purely informational content regarding the history, business model, and brand analysis of MAC Cosmetics. There is no executable code, network activity, or evidence of prompt injection in SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The name/description (brand profile of MAC Cosmetics) match the SKILL.md content (history, business model, facts). It does not request unrelated resources or capabilities.
Instruction Scope
SKILL.md is a static knowledge/informational document (read_when contexts and brand content). There are no commands, no file reads, and no guidance to contact external endpoints or collect system data.
Install Mechanism
No install spec and no code files — instruction-only. Nothing will be written to disk or executed by an installer.
Credentials
The skill declares no required environment variables, credentials, or config paths. There is no disproportionate credential request relative to its informational purpose.
Persistence & Privilege
always is false and model invocation is enabled by default (normal). The skill does not request elevated persistence or modify other skills or system-wide settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install mac-cosmetics - After installation, invoke the skill by name or use
/mac-cosmetics - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首次发布 mac-cosmetics skill，聚焦品牌历史、商业模式及行业地位。
- 详细梳理从成立到全球扩展的关键发展节点和重要事件。
- 提供护城河分析，突出品牌在专业彩妆领域的创新和领先优势。
- 展示VIVA GLAM等公益营销案例及其品牌影响力。
- 补充核心数据和趣味事实，揭示MAC作为全球专业彩妆领袖的多元价值。
Metadata
Frequently Asked Questions
What is Mac Cosmetics?
MAC Cosmetics is a global professional makeup leader known for diverse color ranges, inclusive branding, and pioneering AIDS philanthropy through its VIVA GL... It is an AI Agent Skill for Claude Code / OpenClaw, with 70 downloads so far.
How do I install Mac Cosmetics?
Run "/install mac-cosmetics" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Mac Cosmetics free?
Yes, Mac Cosmetics is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Mac Cosmetics support?
Mac Cosmetics is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Mac Cosmetics?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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