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Install in OpenClaw
/install landing-page
Description
Build high-converting landing pages with proven structure, persuasive copy, and conversion optimization.
README (SKILL.md)
Triggers
Activate on: "create landing page", "write landing copy", "improve conversion", "page not converting", "hero section help".
Core Structure
Every landing page follows the same spine:
| Section | Purpose | Height |
|---|---|---|
| Hero | Hook + CTA | 100vh |
| Problem | Agitate pain | Short |
| Solution | Your answer | Medium |
| Benefits | What they get | Medium |
| Social proof | Trust signals | Variable |
| CTA | Convert | Compact |
See sections.md for detailed requirements per section.
Hero Formula
[Headline: Outcome they want]
[Subhead: How you deliver it]
[CTA button] [Secondary action]
[Visual: Product/result]
Headline test: Would they screenshot and send to a friend?
Copy Rules
- You > We. Talk about them, not yourself.
- Specific > Vague. "Save 4 hours/week" beats "Save time"
- One CTA. Everything else is distraction.
- Objection handling. Answer "why not?" before they ask.
See copy.md for formulas and examples by page type.
Conversion Checklist
Before launch:
- CTA visible without scrolling
- Load time \x3C3s
- Mobile-first (60%+ traffic)
- Single goal, single action
- Social proof near CTA
- Friction removed (minimal form fields)
See optimization.md for A/B testing and analytics setup.
Red Flags
Stop and fix:
- Multiple competing CTAs → Pick one
- Features without benefits → Translate to outcomes
- No social proof → Add testimonials, logos, numbers
- Wall of text → Break into scannable sections
- Generic stock photos → Use product/real images
By Page Type
Different goals need different emphasis:
| Type | Lead with | CTA |
|---|---|---|
| SaaS | Demo/trial | Start free |
| eCommerce | Product + offer | Buy now |
| Lead gen | Value prop + form | Get [resource] |
| Event | Date + speakers | Register |
See templates.md for page-type specific structures.
Usage Guidance
This skill is internally consistent and low-risk: it's a documentation-only guide for writing and optimizing landing pages and does not request credentials or install anything. Before using: (1) review any generated copy for accuracy, truthfulness, and legal/marketing compliance (don’t publish unverified claims or fake testimonials); (2) if you implement the recommended analytics/tracking, be mindful of privacy/consent and that you will need to configure external services and provide credentials yourself; (3) treat outputs as drafts that require human review (tone, regulatory claims, accessibility); and (4) because the skill can be invoked by the agent, ensure you review any automated changes the agent makes to your content or deployment settings. Overall, the skill appears coherent with its stated purpose.
Capability Analysis
Type: OpenClaw Skill
Name: landing-page
Version: 1.0.0
The skill bundle contains only markdown files providing detailed instructions and templates for building and optimizing landing pages. There are no executable code files, no instructions for the AI agent to perform system commands, network calls, or access sensitive data. The content is purely informational and aligns perfectly with the stated purpose, showing no indicators of malicious intent, prompt injection attempts, or risky capabilities.
Capability Assessment
Purpose & Capability
The name and description (landing page copy, structure, conversion optimization) align with the provided SKILL.md and the four supporting documents (copy.md, optimization.md, sections.md, templates.md). No unrelated binaries, environment variables, or config paths are requested.
Instruction Scope
SKILL.md and the included docs are focused on copy, structure, A/B testing methodology, and analytics setup guidance. They do not instruct the agent to read local files, access environment variables, or transmit data to hidden endpoints. Note: the docs recommend integrating analytics/tracking services (GA4, Hotjar, etc.), which is appropriate for the domain but implies the implementer will later configure external services and credentials outside the skill.
Install Mechanism
No install specification and no code files — instruction-only. This is the lowest-risk install profile (nothing is written to disk or downloaded by the skill).
Credentials
The skill declares no required environment variables, credentials, or config paths. Suggestions to use third-party analytics are informational only and do not request keys or secrets from the user.
Persistence & Privilege
always:false (no forced install). The skill is user-invocable and allows model invocation (default), which is normal for skills. It does not request elevated or persistent system privileges.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install landing-page - After installation, invoke the skill by name or use
/landing-page - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is Landing Page?
Build high-converting landing pages with proven structure, persuasive copy, and conversion optimization. It is an AI Agent Skill for Claude Code / OpenClaw, with 1233 downloads so far.
How do I install Landing Page?
Run "/install landing-page" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Landing Page free?
Yes, Landing Page is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Landing Page support?
Landing Page is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Landing Page?
It is built and maintained by Iván (@ivangdavila); the current version is v1.0.0.
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