Fila Brand
/install fila-brand
历史时间线
- 1911 Fila兄弟在意大利Biella创立纺织品公司
- 1970s 进入运动服领域,网球系列(Bjorn Borg代言)大获成功
- 2003 意大利FILA破产,被Sport Direct收购
- 2007 韩国FILA Korea收购全球商标权
- 2009 FILA Korea在中国成立合资公司
- 2017 安踏收购FILA中国业务
商业模式
FILA Korea拥有全球FILA商标权,分区域授权经营。FILA中国由安踏运营(贡献安踏约20%收入)。品牌定位运动时尚——介于专业和休闲之间。
护城河分析
复古运动风潮的完美受益者——90年代的设计语言在Z世代中重新流行。中国市场由安踏运营后渠道和品牌认知快速提升。
关键数据
- FILA Korea年收入约20亿美元
- FILA中国年收入超200亿人民币
- 全球门店约2,000家
有趣事实
FILA最经典的白蓝红配色条纹设计诞生于1970年代,最初是为意大利网球选手Bjorn Borg设计的——Borg穿着FILA连续5年赢得温网冠军。
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install fila-brand - After installation, invoke the skill by name or use
/fila-brand - Provide required inputs per the skill's parameter spec and get structured output
What is Fila Brand?
Fila is an Italian sportswear brand revived by South Korea's FILA Korea through retro fashion, with global trademark rights and regional licensing. It is an AI Agent Skill for Claude Code / OpenClaw, with 38 downloads so far.
How do I install Fila Brand?
Run "/install fila-brand" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Fila Brand free?
Yes, Fila Brand is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Fila Brand support?
Fila Brand is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Fila Brand?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.