/install content-calendar-x
Content Calendar Skill
Build a full content strategy and actionable calendar. Output should be ready to execute — not a vague plan.
Workflow
1. Understand the Context
Gather (ask if not provided):
- Business/brand: What do they do? Who's the audience?
- Goal: Awareness? Leads? Community? Sales?
- Platforms: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Blog — which ones?
- Cadence: How many posts per week per platform?
- Timeframe: 2 weeks, 30 days, 90 days?
- Existing content: Any blog posts, videos, or content to repurpose?
- Voice/tone: Professional, casual, educational, entertaining?
2. Define Content Pillars
Create 3–5 content pillars (recurring themes) based on:
- Audience pain points and interests
- Business expertise areas
- SEO/discovery opportunities
- Competitor content gaps
Each pillar gets a name, description, and % of content mix.
3. Generate Post Ideas
For each pillar, generate post ideas using formats in references/post-formats.md:
- Educational: How-to, tips, explainers, myths debunked
- Social proof: Case studies, testimonials, results screenshots
- Behind the scenes: Process, team, day-in-the-life
- Engagement: Questions, polls, controversial takes, hot takes
- Promotional: Offers, product features, announcements (keep to 20% max)
Aim for 3–5x more ideas than needed — let them pick the best.
4. Build the Calendar
Use scripts/build_calendar.py to generate a structured calendar.
Output structure per post:
- Date + platform
- Pillar
- Format (text, image, video, carousel, thread)
- Hook (first line / opening 3 seconds)
- Body content / talking points
- CTA
- Hashtags (platform-appropriate)
- Repurposing notes (can this become something else?)
5. Repurposing Map
If existing content provided, create a repurposing matrix:
- Blog post → LinkedIn carousel + Twitter thread + 3x short tips
- Video → 5x short clips + transcript blog post + quote graphics
- Podcast episode → audiogram + key quotes + newsletter section
See references/post-formats.md for platform-specific formatting rules.
See assets/calendar-template.md for the full calendar output template.
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install content-calendar-x - After installation, invoke the skill by name or use
/content-calendar-x - Provide required inputs per the skill's parameter spec and get structured output
What is Content Calendar?
Content strategy, planning, and calendar creation for any business or creator. Use when asked to build a content calendar, plan social media posts, create a... It is an AI Agent Skill for Claude Code / OpenClaw, with 120 downloads so far.
How do I install Content Calendar?
Run "/install content-calendar-x" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Content Calendar free?
Yes, Content Calendar is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Content Calendar support?
Content Calendar is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Content Calendar?
It is built and maintained by v3ads (@v3ads); the current version is v1.0.0.