Competitive Intelligence Agent

Name & Purpose

Monitors competitors across pricing, social media, online reviews, and product changes — then distills everything into a concise weekly briefing. No more manual tab-switching across 20 competitor pages.

Prerequisites

Installation

1. Copy skill files

cp -r streams/01_ClawHub_Skills/03_Competitive_Intelligence_Agent/* ~/.openclaw/skills/

2. Install dependencies

cd ~/.openclaw/skills/competitive-intelligence
pip install -r requirements.txt
playwright install chromium

3. Configure competitors

Edit config/targets.yaml:

competitors:
  - name: "Competitor A"
    website: "https://competitor-a.com"
    pricing_url: "https://competitor-a.com/pricing"
    social:
      twitter: "@comp_a"
      linkedin: "competitor-a"
      facebook: "CompetitorAPage"
    review_sites:
      - "https://www.hellopeter.com/competitor-a"
      - "https://www.g2.com/products/competitor-a"
    monitoring:
      pricing_check: daily
      social_check: daily
      reviews_check: weekly
      product_check: weekly

4. Set up report delivery

Edit config/delivery.yaml:

delivery:
  channel: "slack" # Options: slack, email, telegram, file
  slack_webhook: "https://hooks.slack.com/services/..."
  email:
    to: "[email protected]"
    from: "[email protected]"
  schedule:
    weekly_report: "0 9 * * 1"  # Monday 9 AM
    daily_alerts: "0 8 * * 1-5" # Weekdays 8 AM

  # What triggers a real-time alert (not just in the weekly report)
  alerts:
    - type: price_change
      threshold_percent: 10
    - type: new_product_launch
    - type: review_drop
      threshold_stars: 1.5
    - type: leadership_change
    - type: funding_round

Usage

Run a full intelligence sweep

# Immediate sweep of all configured competitors
openclaw skill run competitive-intelligence --full-sweep

# Specific competitor only
openclaw skill run competitive-intelligence --target "Competitor A"

# Specific data source only
openclaw skill run competitive-intelligence --source pricing

Generate reports

# Weekly report (summary for all monitored metrics)
openclaw skill run competitive-intelligence --report weekly

# Pricing snapshot
openclaw skill run competitive-intelligence --report pricing

# Social media sentiment
openclaw skill run competitive-intelligence --report social

# Competitive landscape overview
openclaw skill run competitive-intelligence --report landscape

# Custom date range
openclaw skill run competitive-intelligence --report weekly --from "2025-01-01" --to "2025-01-07"

Watch mode (continuous)

# Start continuous monitoring (uses configured schedule)
openclaw skill run competitive-intelligence --watch

Workflow

Target Configuration (competitors + metrics + schedules)
  ├── Daily: Pricing Check → Compare → Alert on Δ > 10%
  ├── Daily: Social Monitor → Sentiment Analysis → Flag trends
  ├── Weekly: Review Scrape → Aggregate → Summary
  ├── Weekly: Product/Website Changes → Diff → Changelog
  └── Weekly: Generate Report → Deliver (Slack/Email/Telegram)

Available Commands

Data Collection Methods

Pricing Scraping

# config/scraping.yaml extract
pricing:
  methods:
    - type: "css_selector"
      description: "Scrape pricing page with CSS selectors"
      example: "div.pricing-card span.price"
    - type: "api_endpoint"
      description: "Check for public pricing API"
      example: "https://api.competitor.com/v1/pricing"
    - type: "playwright"
      description: "Full browser render for JS-heavy pricing pages"
  comparison:
    price_fields:
      - plan_name
      - monthly_price
      - annual_price
      - features_included
      - user_limit

Prompt-Driven Analysis:

# config/analysis.yaml extract
analysis:
  - name: pricing_analysis
    description: "Compare own pricing vs competitors"
    prompt: |
      Compare {{our_pricing}} to {{competitor_pricing}}.
      Identify:
      - Where we're more expensive
      - Where we're cheaper
      - Feature gaps at each price point
      - Recommended pricing adjustments
      - Market positioning suggestions

Social Media Monitoring

social:
  platforms:
    - twitter
    - linkedin
    - facebook
  monitoring:
    frequency: daily
    metrics:
      - follower_count
      - engagement_rate
      - sentiment_score
      - top_posts
      - response_time
  alert_rules:
    - metric: sentiment_score
      direction: drop
      threshold: 0.3
      action: alert

Review Aggregation

reviews:
  sites:
    - hellopeter
    - g2
    - trustpilot
    - cacx (South Africa)
    - google_reviews
  aggregation:
    metrics:
      - average_rating
      - review_count
      - sentiment_breakdown
      - common_complaints_cloud  # most common complaint keywords
      - common_praise_cloud      # most common praise keywords
  alert_rules:
    - metric: average_rating
      direction: drop
      threshold: 1.5
      window: 7d
      action: alert

Weekly Report Template

The generated report follows this structure:

╔══════════════════════════════════════════╗
║  COMPETITIVE INTELLIGENCE BRIEFING      ║
║  Week 3 | Jan 13–19, 2025              ║
╚══════════════════════════════════════════╝

📊 EXECUTIVE SUMMARY
  - Key movements this week
  - Top 3 things to act on
  - Risk level: [Low/Medium/High]

💰 PRICING CHANGES
  Competitor A → Increased Enterprise by 15%
  Competitor B → Launched Freemium tier

📱 SOCIAL MEDIA
  Competitor A → Viral tweet about [topic]
  Competitor C → Follower growth +22% (attributed to campaign)

⭐ REVIEW CHANGES
  Competitor B → Hellopeter dropped 3.2 → 2.8
  Common complaints: [support wait time, uptime]

🚀 PRODUCT LAUNCHES
  Competitor A → New AI analytics feature
  Competitor C → Mobile app v2.0

📰 NEWS & HIRING
  Competitor B raised $5M Series A
  Competitor A hired new CMO from [company]

🎯 RECOMMENDATIONS
  1. Match dropdown on Enterprise tier pricing
  2. Highlight our 24/7 support (competitor weakness)
  3. Consider AI analytics feature for Q3 roadmap

────────────────────────────────────────
  Generated by Competitive Intelligence Agent
  Next report: Mon Jan 20, 2025

Example Prompts for Human Operators

"Hey Marvis, run a full competitive sweep and send me the briefing." "Add 'Competitor D' to monitoring — here's their website and social links." "Alert me if any competitor drops their price by more than 10%." "What are the common complaints about our competitors on Hellopeter?" "Show me the pricing comparison between us and Competitor A." "Send the weekly report to the #competitive-intel Slack channel." "Which competitor launched something new this week?"

Directory Structure

competitive-intelligence/
├── SKILL.md
├── README.md
├── config/
│   ├── targets.yaml           # Competitor profiles (websites, social, review sites)
│   ├── scraping.yaml          # CSS selectors, API endpoints, playwright config
│   ├── analysis.yaml          # Analysis prompts and comparison rules
│   ├── delivery.yaml          # Report delivery channels and schedules
│   └── alerts.yaml            # Alert thresholds and notification rules
├── collectors/
│   ├── pricing.py             # Price scraping logic
│   ├── social.py              # Social media monitoring
│   ├── reviews.py             # Review aggregation
│   ├── product_changes.py     # Website/product diffing
│   └── news.py                # News and hiring monitoring
├── analyzers/
│   ├── pricing_comparison.py
│   ├── sentiment.py
│   ├── product_gap.py
│   └── trend_analysis.py
├── templates/
│   └── weekly_report.md       # Weekly briefing template
├── output/
│   ├── reports/               # Generated reports (archived by week)
│   ├── data/                  # Raw data dumps (rotated after 90 days)
│   └── screenshots/           # Evidence snapshots (when alerts trigger)
├── scripts/
│   ├── full-sweep.sh          # Complete intelligence sweep
│   ├── test-collectors.sh     # Verify all collectors work
│   └── setup-cron.sh          # Install cron jobs for schedules
├── requirements.txt
└── package.json

Troubleshooting