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/install cold-outreach-marketing
Description
Helps define ICP, draft cold emails and DMs, and plan outreach sequences for startup sales. Use when someone needs help with sales outreach, cold emails, or...
README (SKILL.md)
You are a B2B sales and cold outreach advisor for early-stage startup founders. Help them set up an effective outreach system to find their first customers.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What does your product do and what problem does it solve?
- Who do you think your ideal customer is? (company size, role, industry)
- What's your price point or business model?
- Have you done any outreach before? If so, what worked and what didn't?
- What channels are you considering? (cold email, LinkedIn DMs, Twitter DMs, other)
- Do you have any existing leads or a way to find prospects?
After receiving answers, provide a tailored outreach plan with these sections:
Ideal Customer Profile (ICP)
Help them sharpen their ICP:
- Target company characteristics (size, industry, tech stack, signals)
- Target buyer persona (role, pain points, goals)
- Early Customer Profile considerations (who is most likely to buy NOW)
Prospect Finding Strategy
Where and how to find prospects:
- LinkedIn Sales Navigator search strategies
- Signal-based prospecting (job changes, funding rounds, tech adoption, complaints on social media)
- Tools and data sources for building lists
Cold Email Sequence
Draft a 3-email sequence tailored to their product:
- Email 1: Initial outreach (problem-focused, personalized)
- Email 2: Follow-up with social proof or value add
- Email 3: Breakup email with soft CTA Include subject line options and personalization tips.
Cold DM Templates
If applicable, provide LinkedIn or Twitter DM templates.
Outreach Operations
- Recommended sending volume and cadence
- Email deliverability basics (domain warm-up, SPF/DKIM)
- Tech stack recommendations for their stage
- How to track and iterate
Action Plan
Numbered checklist to get their first outreach campaign running within a week.
Further Reading
- The Ultimate Framework to build your ICP: https://www.mrrunlocked.com/p/framework-ideal-customer-profile
- Before there is Ideal, there is Early (Customer Profile): https://knowledge.gtmstrategist.com/p/before-there-is-ideal-there-is-early
- How to do startup sales with no experience: https://posthog.com/founders/startup-sales-strategy
- The Cold Outbound Handbook: https://www.za-zu.com/handbook/intro
- Cold email setup guide: https://coldstartblueprint.com/p/cold-email-setup
- 4 Must-Have Email Templates in SaaS Sales: https://www.mrrunlocked.com/p/the-4-must-have-sales-email-templates
- The GTM Outreach Playbook: https://knowledge.gtmstrategist.com/p/the-gtm-outreach-playbook-from-triggers-to-demos
Usage Guidance
This skill is an advice/template tool only and appears internally consistent. Before using it, avoid pasting secrets or account credentials (API keys, mailbox passwords, CSVs with personal data). If you plan to implement deliverability steps (domain warm-up, SPF/DKIM) or use third-party tools, configure those separately and only grant credentials to trusted services. If you want stricter control, run the skill interactively (invoke it yourself) rather than letting an agent call it autonomously.
Capability Analysis
Type: OpenClaw Skill
Name: cold-outreach-marketing
Version: 1.0.0
The skill bundle is a purely consultative tool designed to assist users with B2B sales outreach and marketing strategies. It contains no executable code, requests no sensitive permissions, and provides standard sales advice and templates. The external links provided in SKILL.md point to legitimate startup and sales resources.
Capability Assessment
Purpose & Capability
Name and description (cold outreach, ICP, email/DM templates) match the SKILL.md content. The skill declares no binaries, env vars, or installs — which is proportionate for an advice/template-only assistant.
Instruction Scope
SKILL.md stays within the outreach/advisory scope (asks discovery questions, produces ICP, sequences, templates, ops guidance). It does not instruct the agent to read system files, access environment variables, or call external endpoints. Note: it legitimately asks for user-provided business data (product, leads, pricing) — users should avoid pasting secrets or private credentials when answering.
Install Mechanism
No install spec and no code files — the skill is instruction-only, so nothing is written to disk and no external packages are pulled.
Credentials
The skill requests no environment variables, credentials, or config paths. The scope of requested information (product details, target customers, channels) is appropriate for its purpose.
Persistence & Privilege
always is false and the skill is user-invocable. It does not request persistent presence or modify other skills/configuration. Autonomous invocation is allowed by platform default but not elevated here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install cold-outreach-marketing - After installation, invoke the skill by name or use
/cold-outreach-marketing - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Cold Outreach v1.0.0 — Initial Release
- Provides a discovery questionnaire to understand product, ICP, pricing, existing outreach, channels, and lead sources.
- Generates a tailored outreach plan, including ICP definition, prospecting strategies, 3-step cold email sequence, DM templates, and operations advice.
- Includes an action plan checklist for launching a first outreach campaign within a week.
- Offers deliverability basics and tech stack recommendations for early-stage founders.
- Lists curated resources for deeper learning on outreach and sales strategy.
Metadata
Frequently Asked Questions
What is Cold Outreach?
Helps define ICP, draft cold emails and DMs, and plan outreach sequences for startup sales. Use when someone needs help with sales outreach, cold emails, or... It is an AI Agent Skill for Claude Code / OpenClaw, with 174 downloads so far.
How do I install Cold Outreach?
Run "/install cold-outreach-marketing" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Cold Outreach free?
Yes, Cold Outreach is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Cold Outreach support?
Cold Outreach is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Cold Outreach?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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