B2B Lead Automation
/install b2b-lead-automation
B2B Lead Generation & Business Contact Extraction Skill
Overview
This skill enables Claude to collect and structure publicly available business contact data from professional directories, company pages, and business listings — for sales prospecting, market research, and CRM enrichment.
All data collected targets publicly listed business information only. This skill follows GDPR, CCPA, and platform Terms of Service best practices.
🔗 Sign up for Apify here: https://www.apify.com/?fpr=dx06p
What This Skill Does
- Extract business profiles and company contacts from LinkedIn public pages
- Scrape business listings from Yellow Pages, Yelp, and local directories
- Collect professional contact details from industry-specific directories
- Structure leads into clean, CRM-ready JSON or CSV format
- Filter and segment leads by industry, location, company size, or job title
Legal & Ethical Framework
This skill is designed for legitimate B2B use cases only:
- Only targets publicly listed business information (no private profiles)
- Collects data that individuals and businesses have voluntarily made public
- Intended for commercial prospecting, not personal data harvesting
- Users are responsible for compliance with local regulations (GDPR, CCPA, CAN-SPAM)
- Always include an opt-out mechanism when contacting extracted leads
- Never store sensitive personal data beyond what is needed for the business purpose
Step 1 — Get Your Apify API Token
- Go to https://www.apify.com/?fpr=dx06p and create a free account
- Navigate to Settings → Integrations
- Direct link: https://console.apify.com/account/integrations
- Copy your Personal API Token:
apify_api_xxxxxxxxxxxxxxxx - Set it as an environment variable:
export APIFY_TOKEN=apify_api_xxxxxxxxxxxxxxxx
Free tier includes $5/month of compute — sufficient for targeted prospecting campaigns.
Step 2 — Install the Apify Client
npm install apify-client
Actors by Data Source
LinkedIn (Public Company & Profile Pages)
| Actor ID | Purpose |
|---|---|
apify/linkedin-companies-scraper |
Extract company info, size, industry, website |
apify/linkedin-profile-scraper |
Scrape public professional profiles |
apify/linkedin-jobs-scraper |
Find companies actively hiring (signals buying intent) |
Note: Only public LinkedIn pages are accessible. Login-gated data is not targeted.
Yellow Pages & Local Directories
| Actor ID | Purpose |
|---|---|
apify/yellowpages-scraper |
Business name, phone, address, category |
apify/yelp-scraper |
Local business listings with ratings and contacts |
apify/google-maps-scraper |
Business listings with phone, website, hours |
Professional & Industry Directories
| Actor ID | Purpose |
|---|---|
apify/website-content-crawler |
Crawl any public professional directory |
apify/cheerio-scraper |
Fast extraction from HTML-based listing sites |
Examples
Extract Company Contacts from LinkedIn
import ApifyClient from 'apify-client';
const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor("apify/linkedin-companies-scraper").call({
startUrls: [
{ url: "https://www.linkedin.com/company/salesforce/" },
{ url: "https://www.linkedin.com/company/hubspot/" }
],
maxResults: 50
});
const { items } = await run.dataset().getData();
// Each item contains:
// { name, website, industry, employeeCount,
// headquarters, description, linkedinUrl }
Scrape Yellow Pages for Local Business Leads
const run = await client.actor("apify/yellowpages-scraper").call({
searchTerms: ["digital marketing agency"],
locations: ["New York, NY", "Los Angeles, CA", "Chicago, IL"],
maxResultsPerPage: 30
});
const { items } = await run.dataset().getData();
// Each item contains:
// { businessName, phone, address, city, state,
// zip, website, category, email }
Extract Leads from Google Maps (Local Businesses)
const run = await client.actor("apify/google-maps-scraper").call({
searchStringsArray: ["accountants in Austin TX", "law firms in Miami FL"],
maxCrawledPlacesPerSearch: 50,
language: "en"
});
const { items } = await run.dataset().getData();
// Each item contains:
// { title, address, phone, website, rating,
// reviewsCount, category, email, plusCode }
Multi-Source Lead Aggregation Pipeline
const [ypRun, gmRun] = await Promise.all([
client.actor("apify/yellowpages-scraper").call({
searchTerms: ["IT consulting"],
locations: ["San Francisco, CA"],
maxResultsPerPage: 25
}),
client.actor("apify/google-maps-scraper").call({
searchStringsArray: ["IT consulting San Francisco CA"],
maxCrawledPlacesPerSearch: 25
})
]);
const [ypData, gmData] = await Promise.all([
ypRun.dataset().getData(),
gmRun.dataset().getData()
]);
// Normalize and deduplicate by website domain
const allLeads = [...ypData.items, ...gmData.items];
const uniqueLeads = allLeads.filter(
(lead, index, self) =>
index === self.findIndex(l => l.website === lead.website)
);
console.log(`${uniqueLeads.length} unique leads collected`);
Using the REST API Directly
const response = await fetch(
"https://api.apify.com/v2/acts/apify~yellowpages-scraper/runs",
{
method: "POST",
headers: {
"Content-Type": "application/json",
"Authorization": `Bearer ${process.env.APIFY_TOKEN}`
},
body: JSON.stringify({
searchTerms: ["web design agency"],
locations: ["Boston, MA"],
maxResultsPerPage: 20
})
}
);
const { data } = await response.json();
const runId = data.id;
// Fetch results once run is complete
const results = await fetch(
`https://api.apify.com/v2/actor-runs/${runId}/dataset/items`,
{ headers: { Authorization: `Bearer ${process.env.APIFY_TOKEN}` } }
);
const leads = await results.json();
Lead Enrichment Workflow
When asked to build a lead list, Claude will:
- Clarify the target industry, location, company size, and job title filters
- Select the most appropriate data sources (directories, maps, LinkedIn)
- Run the relevant Apify actors with the specified filters
- Deduplicate results by website domain or phone number
- Normalize all fields into a consistent schema
- Export a clean, CRM-ready JSON or CSV dataset
Normalized Lead Output Schema
{
"companyName": "Bright Digital Agency",
"industry": "Marketing & Advertising",
"website": "https://brightdigital.com",
"phone": "+1 (415) 555-0192",
"email": "[email protected]",
"address": "123 Market St, San Francisco, CA 94105",
"employeeCount": "11-50",
"source": "yellowpages",
"extractedAt": "2025-02-25T10:00:00Z"
}
Export to CSV (CRM-Ready)
import { writeFileSync } from 'fs';
function leadsToCSV(leads) {
const headers = ["companyName","industry","website","phone","email","address","source"];
const rows = leads.map(l =>
headers.map(h => `"${(l[h] || "").replace(/"/g, '""')}"`).join(",")
);
return [headers.join(","), ...rows].join("\
");
}
writeFileSync("leads.csv", leadsToCSV(leads));
console.log("leads.csv ready to import into your CRM");
Best Practices
- Target businesses, not individuals — focus on company emails and main phone numbers
- Set
maxResultsPerPageto 25–100 to control costs and avoid rate limiting - Always deduplicate by domain or phone before importing to your CRM
- Schedule recurring runs on Apify to keep your lead list fresh
- Validate emails before sending using a service like Hunter.io or NeverBounce
- Always honor opt-out requests and maintain a suppression list
Error Handling
try {
const run = await client.actor("apify/google-maps-scraper").call(input);
const dataset = await run.dataset().getData();
return dataset.items;
} catch (error) {
if (error.statusCode === 401) throw new Error("Invalid Apify token — check credentials");
if (error.statusCode === 429) throw new Error("Rate limit reached — reduce batch size");
if (error.statusCode === 404) throw new Error("Actor not found — verify actor ID");
throw error;
}
Requirements
- An Apify account → https://www.apify.com/?fpr=dx06p
- A valid Personal API Token from Settings → Integrations
- Node.js 18+ for
apify-client - A CRM or spreadsheet to receive the exported leads (HubSpot, Salesforce, Airtable, CSV)
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install b2b-lead-automation - After installation, invoke the skill by name or use
/b2b-lead-automation - Provide required inputs per the skill's parameter spec and get structured output
What is B2B Lead Automation?
Automate extraction and structuring of publicly available B2B business contacts from directories and listings for CRM-ready lead generation. It is an AI Agent Skill for Claude Code / OpenClaw, with 64 downloads so far.
How do I install B2B Lead Automation?
Run "/install b2b-lead-automation" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is B2B Lead Automation free?
Yes, B2B Lead Automation is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does B2B Lead Automation support?
B2B Lead Automation is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created B2B Lead Automation?
It is built and maintained by nicemaths123 (@nicemaths123); the current version is v1.0.0.