Appliance Repair Marketing Kit

Category: Home Services → Appliance Repair
Skill ID: appliance-repair-marketing-kit
Version: 1.0.0
Author: max_0x1
License: MIT-0

What This Skill Does

Generates a complete digital marketing system for appliance repair businesses — from emergency response ads to property management B2B outreach. Covers all major appliance categories (washers, dryers, refrigerators, dishwashers, ovens, HVAC-adjacent) and handles the compliance landmines that sink appliance repair marketing: OEM vs. aftermarket parts disclosure, manufacturer warranty void language, EPA 608 refrigerant handling, and parts authenticity claims.

4 Prompts Included

Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs

Generate an emergency same-day repair hook (headline + 3 variants) plus 3 Google Local Services Ads for the top repair categories. Includes RSA character limits, LSA badge requirements, and FTC-compliant urgency language.

Prompt 2: Service Pages + JSON-LD Schema

Generate 5 SEO service pages (washer, dryer, refrigerator, dishwasher, oven/range) with appliance-specific keyword targeting, FAQ schema, and JSON-LD LocalBusiness markup. Includes OEM parts disclosure, warranty void disclaimers, and brand-specific SEO (GE, Whirlpool, LG, Samsung, Bosch).

Prompt 3: Reputation Engine + Referral System

Generate a post-repair review request sequence (SMS + email), referral program copy, and Yelp/Google review response templates. Includes FTC 2023 Endorsement Rule compliance, warranty registration follow-up, and appliance-specific review triggers.

Prompt 4: B2B Outreach — Property Managers, Landlords & Appliance Dealers

Generate outreach scripts for 4 B2B channels: property management companies, apartment complexes, appliance dealers (authorized service network), and real estate investor groups. Includes priority dispatch agreement template, volume pricing language, and EPA 608 credential positioning.

Compliance Built In

• EPA Section 608 — refrigerant handling certification required; included in all fridge/AC-adjacent prompts
• OEM vs. Aftermarket Parts — FTC Act Section 5 requires disclosure when non-OEM parts used; language baked in
• Manufacturer Warranty — repairs by non-authorized technicians can void warranty; prompts include opt-in disclosure language
• Appliance Brand Trademark — "authorized service" vs. "specializes in" distinction enforced; no false affiliation claims
• Parts Authenticity Claims — "genuine OEM" claim requires documented parts sourcing; prompts flag when to include vs. omit
• FTC 2023 Endorsement Guides — review request language compliant
• State Contractor Licensing — appliance repair licensing varies by state (required in FL, TX, CA for certain work); accuracy language included
• HVAC-Adjacent Work — ductwork/refrigerant tasks require HVAC license in most states; prompts include handoff language

Target Customer

• Independent appliance repair technicians (solo and small crew)
• Multi-brand appliance repair shops (major appliance + small appliance)
• Factory-authorized service centers (GE, Whirlpool, LG, Samsung)
• Franchise operators (Mr. Appliance, Neighborly network)
• HVAC companies adding appliance repair as a second revenue line

Inputs Required

• Business name, city/state, years in business
• Brands serviced (GE, Whirlpool, LG, Samsung, Bosch, Maytag, etc.)
• Authorized service center status (yes/no, which brands)
• OEM parts sourcing (yes = can claim "genuine OEM"; no = use "quality parts" language)
• EPA 608 certified technicians (yes/no)
• Service area (cities/zip codes)
• Pricing model (flat-rate, diagnostic fee, hourly)
• Response time guarantee (same-day, next-day, 24hr, etc.)
• Warranty on repairs (90 days, 1 year parts + labor, etc.)

Revenue Potential

Example Output

See examples/desert-cool-appliance-repair-example.md