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hanxueyuan

Starbucks Company

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
49
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1
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Install in OpenClaw
/install starbucks-company
Description
Starbucks is the world's largest coffee chain, pioneering the "third place" concept with over 38,000 stores in 80+ countries and leading in digital and emplo...
README (SKILL.md)

Starbucks Corporation

概述

星巴克是全球最大的咖啡连锁品牌，在 80+ 个国家拥有超过 38,000 家门店。星巴克不只是卖咖啡——它创造了"第三空间"（家和办公室之外的社交空间）的零售概念，将一杯成本几毛钱的咖啡变成了一种生活方式体验。

历史时间线

  • 1971年: Jerry Baldwin、Zev Siegl、Gordon Bowker 在西雅图派克市场开设第一家星巴克
  • 1983年: 霍华德·舒尔茨意大利旅行后，被意式浓缩咖啡吧文化启发，提出"第三空间"理念
  • 1987年: 舒尔茨以 380 万美元收购星巴克，成为 CEO
  • 1992年: IPO，当时仅有 165 家门店
  • 1996年: 首家海外门店——日本东京
  • 2000年: 突破 3,500 家门店，舒尔茨卸任 CEO
  • 2008年: 金融危机期间舒尔茨回归，关闭 600 家门店，重新培训
  • 2010s: 中国成为第二大市场，巅峰时几乎每两天开一家新店
  • 2018年: 种族歧视事件后关闭 8,000 家门店进行反偏见培训
  • 2020s: 疫情加速数字化转型，Mobile Order & Pay 占总订单 30%+

商业模式

直营+许可混合: 在核心市场（美国、中国）以直营为主，在其他市场通过授权模式扩张。利润率最高的产品不是咖啡本身，而是高附加值的特调饮品和食品。

护城河分析

  • 品牌体验: "第三空间"定位让星巴克不仅是咖啡店，更是社交场所
  • 供应链垂直整合: 从咖啡豆采购（C.A.F.E. Practices）到烘焙到门店的全链路控制
  • 数字化领先: 移动 App + 忠诚计划（Starbucks Rewards 超 3,400 万活跃会员）
  • 员工福利: 行业领先的员工福利（"伙伴"文化，包括大学学费报销）

关键数据

  • 市值: ~1,200 亿美元
  • 2024财年营收: ~362 亿美元
  • 门店数: 38,000+（全球）
  • 中国门店: 7,000+（第二大市场）
  • 每周客流量: ~1 亿人次

有趣事实

  • 星巴克的 logo 是一个双尾海妖（siren），灵感来自 16 世纪的斯堪的纳维亚木雕
  • 星巴克最初只卖咖啡豆，不卖饮料——是舒尔茨从米兰带回了咖啡吧概念
Usage Guidance
This skill appears safe to install as a static informational reference. As with any company profile, users should independently verify business figures if they need current or decision-critical data.
Capability Analysis
Type: OpenClaw Skill Name: starbucks-company Version: 1.0.0 The skill bundle contains purely informational content regarding Starbucks Corporation, including its history, business model, and market data. There are no executable scripts, network requests, or prompt injection attempts in SKILL.md or _meta.json, and all content is aligned with the stated purpose of providing corporate background information.
Capability Assessment
✓ Purpose & Capability
The artifact is a coherent company overview about Starbucks, covering history, business model, market data, and brand strategy.
✓ Instruction Scope
The skill only suggests when to read the content for research or discussion topics and does not instruct the agent to run commands, access data, or take actions.
✓ Install Mechanism
There is no install specification and no code files; the registry describes this as an instruction-only skill.
✓ Credentials
No binaries, environment variables, credentials, config paths, network access, or local file access are requested.
✓ Persistence & Privilege
The artifacts show no persistence, background behavior, privilege use, memory storage, or account authority.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install starbucks-company
  3. After installation, invoke the skill by name or use /starbucks-company
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Starbucks-company 1.0.0 — Initial Release - 提供星巴克公司发展历史、核心战略和商业模式概述 - 详解“第三空间”理念及全球扩张轨迹 - 梳理重要时间节点与中国市场表现 - 分析护城河、品牌体验、数字化和员工福利等竞争优势 - 汇总最新关键数据与有趣公司事实
Metadata
Slug starbucks-company
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Starbucks Company?

Starbucks is the world's largest coffee chain, pioneering the "third place" concept with over 38,000 stores in 80+ countries and leading in digital and emplo... It is an AI Agent Skill for Claude Code / OpenClaw, with 49 downloads so far.

How do I install Starbucks Company?

Run "/install starbucks-company" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Starbucks Company free?

Yes, Starbucks Company is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Starbucks Company support?

Starbucks Company is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Starbucks Company?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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