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Install in OpenClaw
/install seo-intel
Description
Local SEO competitive intelligence tool. Use when the user asks about SEO analysis, competitor research, keyword gaps, content strategy, site audits, AI cita...
Usage Guidance
Before installing or running this skill: (1) Treat the documentation as incomplete — ask the publisher for the actual package/source code and a clear list of runtime requirements (Playwright, Ollama, model files, OpenClaw credentials or SDKs). (2) Do not run 'npm install -g seo-intel' or any 'setup' command until you can inspect the package contents. (3) If you test it, run in an isolated environment (container or sandbox) with network restrictions to prevent unintended crawling of internal hosts or data exfiltration. (4) Verify how OpenClaw/cloud models are invoked and whether any keys/credentials are required; get a written explanation for the 'no API keys' claim. (5) Confirm where data (SQLite DB, exports, dashboard) will be stored and who can access exported files or /api endpoints. If the author cannot provide source code and a clear dependency/permission list, consider this skill untrusted.
Capability Analysis
Type: OpenClaw Skill
Name: seo-intel
Version: 1.5.21
The seo-intel skill bundle provides a comprehensive SEO analysis and automation pipeline, including web crawling, LLM-based extraction, and a 'Deploy Loop' that uses Cloudflare's wrangler to automatically apply and deploy fixes. While the stated intent is benign SEO optimization, the instructions in SKILL.md and AGENT_GUIDE.md encourage agents to perform high-risk actions such as modifying static HTML files and executing deployment commands (wrangler deploy). This creates a significant attack surface where a compromised analysis or prompt injection could lead to unauthorized site modifications or the deployment of malicious content, although no explicit evidence of intentional malice was found in the provided files.
Capability Tags
Capability Assessment
Purpose & Capability
The README/AGENT_GUIDE describe capabilities that require Playwright (browser automation), Ollama/local models, an SQLite DB, and access to OpenClaw cloud models; yet the registry metadata lists no required binaries, no environment variables, and no install spec. The skill also advertises an 'npm install -g seo-intel' flow even though no package/install spec is present in the registry entry. These runtime dependencies are disproportionate to the declared metadata and indicate an incoherence between what the skill says it does and what it actually needs to do it.
Instruction Scope
SKILL.md and AGENT_GUIDE instruct agents to crawl arbitrary domains (including stealth mode), extract semantic signals with a local LLM, run cloud analysis, and serve a local web dashboard (/api/export/download). That scope is broad (network crawling, long-running browser automation, model hosting) and the instructions are permissive (e.g., 'scan <domain>' is zero-config). While the file contents don't tell the agent to read unrelated system files, the vague 'setup — detects OpenClaw automatically, configures everything' and guidance to alter local tooling is underspecified and could cause an agent to touch agent/system configuration or attempt privileged operations without clear boundaries.
Install Mechanism
The skill is instruction-only (no install spec) but the docs explicitly tell users to 'npm install -g seo-intel' and to have Playwright and Ollama present. That mismatch is a red flag: either the package is published elsewhere (and the docs assume it), or the docs are stale/misleading. Instruction-only skills are lower risk when accurate, but here the missing install instructions for heavy dependencies (Playwright, Ollama, local model files) increases operational risk and ambiguity.
Credentials
The registry metadata lists no required environment variables or credentials, but the documentation relies on cloud models (Opus, Sonnet, GPT via 'OpenClaw') and local models (gemma4:e4b) without explaining how authentication or routing is handled. The claim 'No API keys to manage; OpenClaw routes that automatically' is unexpected and not justified in the metadata. Additionally, the skill writes to a local SQLite database and serves HTTP endpoints — these are environment effects that were not declared.
Persistence & Privilege
The skill is not marked 'always' and does not request elevated platform privileges in the registry. However, its 'setup' wizard and guidance to 'detect OpenClaw automatically, configures everything' imply it may modify local or agent configuration when installed/run. Because no install code is included, it's unclear what 'setup' actually does; if an implementation exists, it could persist state or change agent settings. This is ambiguous and worth verifying with the author/source.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install seo-intel - After installation, invoke the skill by name or use
/seo-intel - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.5.21
Add scan command, AI Smart Export, deterministic export fills, and ai=true API export param
v1.4.7
Sync SEO Intel skill docs to v1.4.7 with Site Watch, export profiles, current command surface, and publish-readiness updates.
v1.2.5
Rebranded from froggo; added AEO, Keywords Inventor, Intelligence Ledger, agentic exports, suggestive SEO, 14 analysis commands
v0.3.1
Add npm package pointer (https://www.npmjs.com/package/seo-intel)
v1.0.0
V1: agentic exports, OpenClaw-first, full pipeline
Metadata
Frequently Asked Questions
What is SEO Intel?
Local SEO competitive intelligence tool. Use when the user asks about SEO analysis, competitor research, keyword gaps, content strategy, site audits, AI cita... It is an AI Agent Skill for Claude Code / OpenClaw, with 217 downloads so far.
How do I install SEO Intel?
Run "/install seo-intel" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is SEO Intel free?
Yes, SEO Intel is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does SEO Intel support?
SEO Intel is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created SEO Intel?
It is built and maintained by Ukkometa (@ukkometa); the current version is v1.5.21.
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