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Marketing Designer: Creative Strategy Skill
by
CryptoReuMD
· GitHub ↗
· v1.0.0
· MIT-0
199
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install marketing-designer
Description
Expert marketing creative-strategic skill combining Peggy Olson's bold creative intuition with modern data-driven precision. Use for: (1) Campaign developmen...
Usage Guidance
This skill is an instruction-only marketing/creative persona and appears internally consistent. Before installing, consider: (1) It will generate persuasive copy and strategic recommendations — review outputs for legal, compliance, or brand-IP issues (e.g., trademarked slogans or inaccurate claims) before publishing. (2) If you plan to feed sensitive customer or performance data into the skill, treat that data as you would any third-party tool (avoid sharing secrets or PII unless required and authorized). (3) Because the skill can be invoked by the agent, review invocation settings and access controls in your agent platform if you want to limit autonomous runs. Otherwise the skill's footprint is minimal and matches its stated purpose.
Capability Analysis
Type: OpenClaw Skill
Name: marketing-designer
Version: 1.0.0
The 'marketing-designer' skill bundle is a comprehensive set of prompt engineering instructions and reference materials designed to simulate a senior marketing strategist persona. The bundle consists entirely of markdown documentation (SKILL.md and the references/ directory) providing frameworks, brand context for 'Frutero', and response patterns. There are no executable code segments, shell commands, network requests, or instructions that attempt to exfiltrate data or bypass security constraints.
Capability Assessment
Purpose & Capability
Name, description, and the skill's files all describe a marketing/creative strategy assistant; there are no unrelated requirements (no env vars, binaries, or external services) that would be disproportionate to that purpose.
Instruction Scope
SKILL.md defines explicit marketing workflows, response patterns, and prompts for clarifying questions. It does not instruct the agent to read arbitrary system files, use undeclared environment variables, or call external endpoints outside the skill's content references. The skill references only its own bundled reference files.
Install Mechanism
No install spec and no code files — instruction-only. Nothing will be downloaded or written to disk as part of installation.
Credentials
Requires no credentials, env vars, or config paths. The lack of requested secrets is proportionate to an instruction-only marketing persona.
Persistence & Privilege
Skill is not always-on, is user-invocable, and does not request elevated or persistent privileges. It does not modify other skills or system-wide settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install marketing-designer - After installation, invoke the skill by name or use
/marketing-designer - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the marketing-designer skill.
- Provides expert marketing creative and strategy guidance using a six-phase workflow (Insight-to-Impact Loop).
- Supports campaign development, copy optimization, brand positioning, proposal improvement, marketing measurement, and more.
- Offers detailed response structures for campaign, copy, data, and strategy requests.
- Embeds creative and analytical principles ("The Olson Method") emphasizing emotional truth, originality, and data-informed inspiration.
- Includes a framework selection guide to tailor approaches for different marketing needs.
- Adapts communication style based on audience, from C-suite to creatives.
- Clear behavioral guidelines: always link creative to objectives, challenge assumptions, and quantify uncertainty.
Metadata
Frequently Asked Questions
What is Marketing Designer: Creative Strategy Skill?
Expert marketing creative-strategic skill combining Peggy Olson's bold creative intuition with modern data-driven precision. Use for: (1) Campaign developmen... It is an AI Agent Skill for Claude Code / OpenClaw, with 199 downloads so far.
How do I install Marketing Designer: Creative Strategy Skill?
Run "/install marketing-designer" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Marketing Designer: Creative Strategy Skill free?
Yes, Marketing Designer: Creative Strategy Skill is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Marketing Designer: Creative Strategy Skill support?
Marketing Designer: Creative Strategy Skill is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Marketing Designer: Creative Strategy Skill?
It is built and maintained by CryptoReuMD (@cryptoreumd); the current version is v1.0.0.
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