← Back to Skills Marketplace
399
Downloads
1
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install lead-automation
Description
Automates lead scraping, creates personalized websites, sends targeted emails, and schedules follow-ups to engage and convert potential customers efficiently.
README (SKILL.md)
Lead Automation Skill
Overview
This skill automates the process of scraping leads, building websites, and sending emails to engage and convert potential customers on autopilot.
Implementation Steps
1. Lead Discovery
- Use geolocation APIs (like Google Maps) to identify potential leads based on specific criteria (e.g., industry, location).
- Utilize the Google Places API to find local businesses and opportunities.
2. Website Generation
- Implement a templating engine to generate dynamic websites quickly.
- Squareup templates: Insert relevant information and offer services tailored to the leads.
3. Email Automation
- Set up email automation using SMTP relay services such as SendGrid or Postmark to ensure high deliverability.
- Create dynamic and personalized email outreach based on the lead’s information (e.g., name, company).
4. Follow-Up Sequence
- Create a follow-up sequence that automatically re-engages leads after 7 days if no response is received.
- Schedule reminders and triggers to send subsequent emails or messages, adjusting content to re-engage leads effectively.
Key Features
- Automated lead scraping: Quickly find and gather potential leads.
- Dynamic website creation for each lead to showcase tailored services.
- SMTP integration for reliable email delivery.
- Timed follow-ups to maximize engagement opportunities.
Tools to Utilize
- Geolocation API: To discover leads based on location.
- Google Places API: For local business discovery.
- Website Builders: To quickly generate leads' websites with templates.
- Email Services: SMTP relay services like SendGrid or Postmark for email campaigns.
Result
This skill will streamline and enhance the lead generation process, ensuring consistent follow-up to improve conversion rates.
Usage Guidance
Do not install or grant credentials to this skill until the author clarifies several things: (1) a precise list of required environment variables and the exact scopes/permissions for each (Google Maps/Places API keys, SendGrid/Postmark API key or SMTP creds, Square/site-builder credentials), (2) where lead data will be stored, retention and access controls, and whether leads have consented to being scraped/contacted, (3) exact endpoints and templates the skill will call or publish to, and (4) whether there is source code you can review (right now there is only high-level prose). If you must test, give least-privilege, revocable test credentials and isolate the skill from any production accounts. Ask the publisher for code or an installable package that explicitly declares the env vars and shows how credentials are used; that would materially reduce the concern.
Capability Analysis
Type: OpenClaw Skill
Name: lead-automation
Version: 1.0.0
The skill is classified as suspicious due to its broad capabilities involving network access for external APIs (Google Maps, Google Places) and SMTP services (SendGrid, Postmark), as well as file system access for website generation and scheduling mechanisms for follow-up sequences, as described in SKILL.md. While these capabilities are plausibly needed for the stated purpose of lead automation, they represent high-risk functions that could be leveraged for unintended actions like spam, phishing, or data exfiltration if not properly constrained or if the agent's implementation is vulnerable. There is no clear evidence of intentional malicious behavior such as credential theft or backdoor installation.
Capability Assessment
Purpose & Capability
The description and SKILL.md legitimately require access to external services (Google Maps/Places, Squareup, SendGrid/Postmark) to function, but the skill declares no required environment variables, primary credential, or config paths. That omission is incoherent: those services need API keys/credentials.
Instruction Scope
The runtime instructions direct broad actions (lead scraping, auto-generating per-lead websites, sending personalized email campaigns, and automated follow-ups) but are high-level and grant wide discretion. They do not specify where data is stored, how consent/privacy is handled, or what exact APIs/endpoints are used, which increases the risk of unwanted data collection or exfiltration.
Install Mechanism
This is an instruction-only skill with no install spec and no code files — lowest install risk because nothing is written to disk by the skill package itself.
Credentials
The instructions imply the need for multiple sensitive credentials (Google API keys, SMTP/SendGrid API keys, Square/Site-builder credentials) but none are declared. Requesting such secrets without explicitly listing them and the scopes required is disproportionate and unclear.
Persistence & Privilege
The skill does not request always:true or other elevated platform persistence. Agent autonomous invocation is allowed by default (disable-model-invocation is false), which is normal — combine this with the other concerns (credentials unclear, broad scope) when deciding.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install lead-automation - After installation, invoke the skill by name or use
/lead-automation - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the Lead Automation Skill.
- Automates lead scraping using geolocation and Google Places APIs.
- Dynamically generates websites for each lead with templating.
- Integrates SMTP relay services (SendGrid, Postmark) for automated, personalized email outreach.
- Includes automated follow-up sequence with timed reminders for improved engagement.
Metadata
Frequently Asked Questions
What is Lead Automation?
Automates lead scraping, creates personalized websites, sends targeted emails, and schedules follow-ups to engage and convert potential customers efficiently. It is an AI Agent Skill for Claude Code / OpenClaw, with 399 downloads so far.
How do I install Lead Automation?
Run "/install lead-automation" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Lead Automation free?
Yes, Lead Automation is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Lead Automation support?
Lead Automation is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Lead Automation?
It is built and maintained by mandebiko (@mandebiko5-star); the current version is v1.0.0.
More Skills