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hanxueyuan

Dunkin Brand

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
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Install in OpenClaw
/install dunkin-brand
Description
Dunkin'是美国领先的咖啡和甜甜圈连锁品牌，特色为低价快餐、特许经营及以咖啡驱动的业务模式。
README (SKILL.md)

Dunkin' 知识卡片

历史时间线

  • 1950: Bill Rosenberg在马萨诸塞州Quincy开设"Open Kettle"甜甜圈店
  • 1950: 更名为Dunkin' Donuts，开创"边蘸咖啡边吃甜甜圈"的消费场景
  • 1963: 门店数突破100家，开始特许经营扩张
  • 1990: 被Allied Domecq收购，进入全球扩张阶段
  • 2006: Dunkin' Brands独立上市
  • 2011: Baskin-Robbins母公司Dunkin' Brands完成IPO
  • 2018: 正式更名为"Dunkin'"，去除"Donuts"以反映咖啡驱动的业务转型
  • 2020: Inspire Brands以113亿美元收购Dunkin' Brands
  • 2022: 与Domino's Pizza同属Inspire Brands旗下，开启协同运营
  • 2024: 全球门店超13,000家，咖啡销量超过10亿杯/年

商业模式

Dunkin'经历了一次深刻的品类重新定义——从甜甜圈品牌转型为咖啡品牌。2018年去掉名称中的"Donuts"并非简单的品牌包装，而是业务实质的反映：咖啡贡献了公司约60%的销售额，且是驱动增长的核心品类。"America Runs on Dunkin'"这句广告语精准地捕捉了目标客群——快节奏生活的蓝领和白领消费者。

特许经营模式占比超过99%，公司专注于品牌营销、产品创新和供应链支持。Dunkin'的店型通常比Starbucks小，投资门槛更低，这使其能够在加油站、便利店、交通枢纽等Starbucks不愿或难以进入的场景中快速扩张。与Baskin-Robbins共享同一母公司时期，两品牌经常在同一物业内联合开店，最大化利用商业地产。

护城河分析

  • 东海岸区域密度优势: 在新英格兰地区（特别是波士顿）拥有近乎垄断的品牌认知和门店密度，区域护城河极深
  • 咖啡+烘焙组合: 同时覆盖饮品和烘焙食品的消费场景，在早餐时段的竞争优势优于纯咖啡品牌
  • 低价位带定位: 价格低于Starbucks 20-30%，对价格敏感消费者形成粘性，在经济下行周期具有韧性
  • Inspire Brands协同: 作为Inspire Brands旗下品牌，与Arby's、Buffalo Wild Wings、Jimmy John's共享供应链和运营资源

关键数据

  • 营收: Inspire Brands整体约150亿美元；Dunkin'系统销售额约60亿美元
  • 员工: 全球约20万（含加盟商）
  • 市值: Inspire Brands为私有公司（2018年收购价约113亿美元）
  • 其他: 13,000+全球门店；99%特许经营；咖啡日销量超300万杯

有趣事实

  • Dunkin'的改名"Dunkin'"去掉"Donuts"引发了内部争议，但数据证明咖啡确实是增长引擎——美国约64%的 Dunkin' 顾客主要购买的是咖啡
  • "America Runs on Dunkin'"是广告史上最具辨识度的餐饮品牌标语之一，已使用超过20年
  • 在泰国曼谷，Dunkin'曾推出"冬阴功风味"甜甜圈，将本地口味与核心产品结合
  • 公司每年消耗的糖量足以填满数十个奥林匹克游泳池
  • 创始人Bill Rosenberg最初创业的灵感来自二战后观察到工人需要快速、便宜的早餐选择
Usage Guidance
This skill appears safe to install as a reference card. As with any informational skill, users may still want to verify business facts independently if accuracy matters.
Capability Analysis
Type: OpenClaw Skill Name: dunkin-brand Version: 1.0.0 The skill bundle is purely informational, providing a knowledge card about the Dunkin' brand, including its history, business model, and key statistics. It contains no executable code, network requests, or prompt injection attempts in SKILL.md or _meta.json.
Capability Assessment
✓ Purpose & Capability
The artifacts are coherent with a simple knowledge-card purpose: the SKILL.md provides brand history, business model, moat analysis, and facts about Dunkin'.
✓ Instruction Scope
The skill contains informational content and read_when guidance only; it does not instruct the agent to perform actions, override user intent, call tools, or mutate data.
✓ Install Mechanism
There is no install specification and no code files, so no package installation, helper script, binary dependency, or remote setup behavior is present in the supplied artifacts.
✓ Credentials
The registry declares no required binaries, environment variables, credentials, config paths, or OS restrictions, which is proportionate for an informational skill.
✓ Persistence & Privilege
No persistence, background execution, credential use, local indexing, or privileged account access is shown in the artifacts.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install dunkin-brand
  3. After installation, invoke the skill by name or use /dunkin-brand
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首发版本，提供关于Dunkin'品牌的详尽知识卡片 - 梳理了Dunkin'从甜甜圈到咖啡品牌的转型历程与关键业务节点 - 涵盖品牌历史、商业模式、护城河分析及核心数据 - 提供有趣事实，丰富品牌背景理解 - 适用于咖啡与烘焙市场、快餐行业及品牌战略相关研究
Metadata
Slug dunkin-brand
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Dunkin Brand?

Dunkin'是美国领先的咖啡和甜甜圈连锁品牌，特色为低价快餐、特许经营及以咖啡驱动的业务模式。 It is an AI Agent Skill for Claude Code / OpenClaw, with 57 downloads so far.

How do I install Dunkin Brand?

Run "/install dunkin-brand" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Dunkin Brand free?

Yes, Dunkin Brand is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Dunkin Brand support?

Dunkin Brand is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Dunkin Brand?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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