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Install in OpenClaw
/install douyin-ad-ops
Description
Plan, structure, and optimize Douyin (抖音) advertising workflows for lead generation, ecommerce, local business, live-room traffic, and conversion-oriented ca...
README (SKILL.md)
Douyin Ad Ops
Use this skill to turn a vague Douyin ad idea into a practical paid acquisition workflow.
Default goal:
- clarify the offer
- define the conversion action
- create short-video ad angles
- structure tests and budget
- improve lead quality and conversion efficiency
What this skill covers
- 抖音广告 / 巨量引擎 planning
- 短视频投流 and lead-gen workflows
- ecommerce, local business, education, AI services, consulting, training, live-room traffic
- hooks, scripts, creatives, CTA, landing-page alignment, 私信承接
- testing logic and iteration loops
Core workflow
-
Clarify the business first Identify:
- product / service
- price band
- target user
- sales path
- conversion action: 私信 / 表单 / 加企微 / 下单 / 直播间引流 / 留资
- whether the goal is branding, lead gen, or direct conversion
-
Choose the ad mode
- Lead-gen mode: 留资 / 私信 / 企微 / 电话咨询
- Live-room mode: 引流直播间 and承接成交
- Conversion mode: direct下单 or stronger action path
- Local mode: 到店 / 预约 / 留电 / 私信
- Hybrid mode: 短视频种草 + 承接页 / 私域 / 销售转化
-
Build the offer frame Always answer:
- why stop scrolling now
- why trust this ad
- who this is for
- what problem it solves
- what happens after the click
-
Design the campaign structure Return when relevant:
- campaign goal
- audience buckets
- angle matrix
- opening 3-second hooks
- script directions
- budget split
- KPI targets
- iteration rules
-
Write ad-ready outputs Prioritize:
- 3-second hook lines
- short-video script outlines
- CTA variants
- landing-page / 私信承接 copy
- sales follow-up suggestions
Recommended output format
1. 投放目标
- 这轮广告到底要拿什么结果
2. 用户分层
- 冷用户
- 半热用户
- 高意向用户
3. 角度矩阵
- 痛点角度
- 结果角度
- 案例角度
- 反常识角度
- 对比角度
4. 视频脚本方向
- 3 秒开头
- 中段结构
- 信任补强
- CTA
5. 预算与测试计划
- 先测什么
- 每组预算怎么分
- 看哪些指标
- 什么时候关停 / 放量
6. 承接设计
- 落地页重点
- 私信首句
- 销售跟进脚本方向
What usually goes wrong
Avoid these mistakes:
- 开头 3 秒不抓人
- 只讲产品，不讲用户冲突
- 视频像宣传片，不像投放素材
- 只追播放，不看成交动作
- 没有承接设计
- 素材全是同一种角度
- 没有停放规则和复盘节奏
Chinese ad-writing rules
- 前 3 秒必须先打冲突、痛点、结果或反差
- 抖音投流内容先抢停留，再谈产品
- 不要把视频做成“介绍自己”，要做成“让用户觉得跟自己有关”
- CTA 要低门槛，但动作要清楚
- 强调“适合谁 / 不适合谁”会帮助筛选线索
Bundled resources
references/douyin-ad-principles.md— 巨量引擎 / 抖音广告投放基本逻辑references/hook-matrix.md— 3 秒开头和脚本角度矩阵references/conversion-handoff.md— 落地页 / 私信 / 留资承接模板scripts/douyin_ad_plan_brief.py— generate a structured Douyin ad plan brief from raw business info
Script usage
python3 scripts/douyin_ad_plan_brief.py \x3Cinput.txt>
Use the script for a quick first-pass plan, then refine with business judgment.
Default stance
Short-video first. Conversion before vanity. Hook > explanation. Landing and follow-up matter as much as the ad itself.
Usage Guidance
This skill appears coherent and low-risk: it's a content- and workflow-planning tool with a small local Python helper that reads a user-supplied text file and prints a JSON brief. Before running scripts from any third party, verify the script contents (you can open scripts/douyin_ad_plan_brief.py, which is short and benign here), avoid putting secrets or credentials into the input file, and run it in a controlled environment if you prefer (e.g., a sandbox or container). If you expect the agent to run autonomously, be aware it could generate and output campaign copy—review outputs before publishing externally.
Capability Analysis
Type: OpenClaw Skill
Name: douyin-ad-ops
Version: 0.1.0
The skill bundle is a legitimate marketing tool for Douyin (TikTok China) advertising operations. The Python script (douyin_ad_plan_brief.py) performs basic text processing to generate marketing briefs and contains no network calls, file exfiltration, or obfuscated code. The instructions in SKILL.md and the reference documents are strictly focused on advertising strategy and do not contain any malicious prompt injection or unauthorized commands.
Capability Assessment
Purpose & Capability
Name/description (Douyin ad planning and execution workflows) match the provided materials: SKILL.md, marketing references, and a small helper script that generates a basic plan from an input text. There are no unrelated credentials, binaries, or config paths requested.
Instruction Scope
SKILL.md confines runtime actions to producing campaign plans, consulting bundled reference docs, and optionally running scripts/douyin_ad_plan_brief.py on a provided input.txt. It does not instruct reading arbitrary system files, environment variables, network endpoints, or exfiltrating data.
Install Mechanism
No install spec is present (instruction-only plus a small script shipped with the skill). No downloads, third-party package installs, or extract-from-URL operations are used.
Credentials
The skill requests no environment variables, credentials, or config paths. The helper script only reads a user-supplied text file and prints a JSON plan—no secret access is required.
Persistence & Privilege
always is false and the skill does not request or modify other skills' configs or system-wide settings. It does not request permanent presence or elevated privileges.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install douyin-ad-ops - After installation, invoke the skill by name or use
/douyin-ad-ops - Provide required inputs per the skill's parameter spec and get structured output
Version History
v0.1.0
Initial release: Douyin ad planning, hook matrix, conversion handoff, and structured ad brief generator
Metadata
Frequently Asked Questions
What is Douyin Ad Ops?
Plan, structure, and optimize Douyin (抖音) advertising workflows for lead generation, ecommerce, local business, live-room traffic, and conversion-oriented ca... It is an AI Agent Skill for Claude Code / OpenClaw, with 75 downloads so far.
How do I install Douyin Ad Ops?
Run "/install douyin-ad-ops" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Douyin Ad Ops free?
Yes, Douyin Ad Ops is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Douyin Ad Ops support?
Douyin Ad Ops is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Douyin Ad Ops?
It is built and maintained by Koi (@jinhuadeng); the current version is v0.1.0.
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