Description

品牌规范 / VI手册 / 视觉识别系统 / Brand Guidelines / 品牌形象手册生成器。快速创建Logo使用规范、品牌色彩体系、字体规范、图片风格、品牌语气文案的完整规范文档。适合品牌经理、市场总监、设计主管、创意代理商快速统一品牌形象、提升团队协作效率、降低品牌使用混乱风险。新品牌从零搭建视觉体...

README (SKILL.md)

品牌规范手册生成器

Name: Brand Guidelines Zh
Author: olina1ye

帮助企业快速创建结构完整的品牌视觉与语言规范文档，确保内外部团队在所有渠道保持一致的品牌形象。

Tools Required

create_docx
create_pptx

Usage

"帮我为公司新品牌生成一份完整的VI品牌规范手册，包含Logo用法、主色调和字体规范"
"我们品牌色是#FF5A00和深灰色，帮我整理一份设计规范文档发给外包设计公司"
"帮我写品牌语气与文案风格指南，我们的用户是25-35岁都市白领，风格要专业但不冷漠"

Examples

输入：公司名"启程科技"，主色#2B6CB0（科技蓝），辅色#E2E8F0，Logo为抽象火箭图标，目标用户为B端企业客户，品牌调性：专业、可靠、创新

输出：

启程科技品牌规范手册 v1.0

一、品牌概述

品牌使命：用技术驱动企业数字化转型，让每一次启程都更确定。 品牌愿景：成为中国中小企业最信赖的数字化伙伴。 核心价值观：专业 · 可靠 · 创新

二、Logo 使用规范

主版Logo：横版蓝底白字 + 火箭图标，用于官网、PPT封面、合同抬头
最小尺寸：印刷不小于20mm宽，数字端不小于80px宽
安全间距：Logo四周留白不少于Logo高度的1/4
禁止行为：❌ 拉伸变形 ❌ 改变颜色 ❌ 添加阴影或描边

三、品牌色彩体系

色彩角色	色值	用途
主色·科技蓝	#2B6CB0	按钮、标题、强调元素
辅色·浅灰	#E2E8F0	背景、卡片、分割线
文字色	#1A202C	正文
警示色	#E53E3E	错误提示、警告

四、字体规范

中文：思源黑体 CN（标题 Bold / 正文 Regular）
英文/数字：Inter（可替换为 Helvetica Neue）
禁用字体：华文彩云、方正综艺等装饰性字体

五、品牌语气与文案风格

整体风格：专业不刻板，亲切不随意
常用句式：主动句 > 被动句；数据支撑 > 空洞描述
✅ 推荐表达："帮助300+企业降低30%运营成本"
❌ 避免表达："我们非常努力地为您服务"

Usage Guidance

This skill appears safe for generating brand guideline drafts. Review generated documents for accuracy and avoid including confidential brand strategy unless you are comfortable sharing it with your agent environment.

Capability Analysis

Type: OpenClaw Skill Name: brand-guidelines-zh Version: 1.0.0 The skill bundle is a template for generating brand guidelines and VI manuals. It contains only metadata and markdown instructions (SKILL.md) that guide the AI agent to produce structured design documentation using standard tools like create_docx and create_pptx. There are no signs of malicious code, data exfiltration, or harmful prompt injection.

Capability Assessment

✓ Purpose & Capability

The stated purpose is to generate brand guideline, VI manual, and visual identity documentation, and the examples align with that purpose.

✓ Instruction Scope

The instructions focus on producing brand documentation content and do not ask the agent to override user intent, run commands, access sensitive data, or perform hidden actions.

✓ Install Mechanism

There is no install specification and no code files; this is an instruction-only skill.

✓ Credentials

No environment variables, credentials, network access, binaries, or config paths are requested.

✓ Persistence & Privilege

The artifacts show no persistence, background execution, privilege escalation, or stored memory behavior.

Version History

v1.0.0

- Initial release of brand-guidelines-zh. - Enables fast generation of complete brand guideline documents in Chinese, including logo usage, color system, typography, image style, and brand voice. - Supports easy one-click creation for both new and existing brands. - Designed for brand managers, marketing directors, design leads, and creative agencies. - Helps unify brand image, improve team collaboration, and reduce brand misuse risks.

Metadata

Slug brand-guidelines-zh

Version 1.0.0

License MIT-0

All-time Installs 0

Active Installs 0

Total Versions 1

Frequently Asked Questions

What is Brand Guidelines Zh?

品牌规范 / VI手册 / 视觉识别系统 / Brand Guidelines / 品牌形象手册生成器。快速创建Logo使用规范、品牌色彩体系、字体规范、图片风格、品牌语气文案的完整规范文档。适合品牌经理、市场总监、设计主管、创意代理商快速统一品牌形象、提升团队协作效率、降低品牌使用混乱风险。新品牌从零搭建视觉体... It is an AI Agent Skill for Claude Code / OpenClaw, with 77 downloads so far.

How do I install Brand Guidelines Zh?

Run "/install brand-guidelines-zh" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Brand Guidelines Zh free?

Yes, Brand Guidelines Zh is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Brand Guidelines Zh support?

Brand Guidelines Zh is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Brand Guidelines Zh?

It is built and maintained by Olina1Ye (@olina1ye); the current version is v1.0.0.

More Skills

Brand Guidelines Zh