Image Size Guide for All Major Platforms
Instagram Image Sizes
- Square post: 1080ร1080 (1:1)
- Landscape post: 1080ร566 (1.91:1)
- Portrait post: 1080ร1350 (4:5) โ recommended
- Stories/Reels: 1080ร1920 (9:16)
- Profile avatar: 320ร320 (displayed as circle)
- IGTV cover: 420ร654 (~2:3)
YouTube Image Sizes
- Video thumbnail: 1280ร720 (16:9); minimum 640ร360; file size under 2MB
- Channel banner: 2560ร1440; safe zone 1546ร423 (area visible across all devices)
- Channel avatar: 800ร800 (displayed as circle; upload square recommended)
- End screen: No fixed spec for image elements; follows 16:9 video layout
- Channel section cover: 1280ร720 (16:9)
YouTube thumbnails are one of the biggest factors affecting click-through rates. Use high-contrast colors, clear large text, and high-quality hero visuals. Minimum 1280ร720 resolution.
Facebook Image Sizes
- Timeline post: 1200ร630 (1.91:1)
- Cover photo: 820ร312 (desktop) / 640ร360 (mobile)
- Profile photo: 170ร170 (desktop) / 128ร128 (mobile)
- Stories: 1080ร1920 (9:16)
- Event cover: 1920ร1005 (~1.91:1)
- Group cover: 1640ร856
- Link preview image: 1200ร630
- Ad images: 1080ร1080 (1:1) or 1200ร628 (1.91:1)
Twitter/X Image Sizes
- Tweet image (single): 1600ร900 (16:9) recommended; max 5120ร5120
- Tweet image (2 photos): 700ร800 each
- Tweet image (3 photos): 700ร800 (left), 700ร390 (top and bottom right)
- Tweet image (4 photos): 700ร800 (top two), 700ร390 (bottom two)
- Profile avatar: 400ร400 (displayed as circle)
- Header banner: 1500ร500 (keep important content centered; edges may be cropped)
LinkedIn Image Sizes
- Personal post image: 1200ร627 (1.91:1)
- Personal page banner: 1584ร396 (4:1)
- Profile photo: 400ร400 (displayed as circle)
- Company logo: 300ร300 (square display area)
- Company page banner: 1128ร191
- Article cover image: 744ร400 (1.86:1)
- Company post image: 1200ร627
TikTok and Pinterest Image Sizes
TikTok:
- Video cover: 1080ร1920 (9:16)
- Profile avatar: 200ร200 (displayed as circle)
- Image posts: 9:16 portrait recommended
Pinterest:
- Standard Pin: 1000ร1500 (2:3) โ Pinterest's most recommended ratio
- Square Pin: 1000ร1000 (1:1)
- Long Pin: 1000ร2100 (1:2.1, maximum ratio)
- Cover image: 800ร450 (16:9)
- Profile avatar: 165ร165 (displayed as circle)
Pinterest is a visual bookmarking platform where portrait images (2:3) occupy more feed space and get more exposure โ the recommended format for Pinterest content.
Website OG Image Sizes
Open Graph (OG) images are preview images that automatically display when a web page link is shared on social media โ they have a major impact on click-through rates. Recommended size: 1200ร630 px (1.91:1), which displays completely in link previews on virtually all platforms.
Setup: add to the webpage HTML <head>: <meta property="og:image" content="IMAGE_URL">. OG images should include clear headline text and visual elements so users immediately understand the content when they see the link preview on social media.
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