Structured Data Guide

Article / BlogPosting

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "How to Optimize Your Website", "datePublished": "2024-01-15", "dateModified": "2024-02-01", "author": { "@type": "Person", "name": "Jane Doe", "url": "https://example.com/author/jane" }, "publisher": { "@type": "Organization", "name": "Example Inc", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.png" } }, "image": "https://example.com/article-image.jpg", "description": "A comprehensive guide to website optimization." } </script>

Product

{ "@context": "https://schema.org", "@type": "Product", "name": "Wireless Keyboard", "image": "https://example.com/keyboard.jpg", "description": "Compact wireless keyboard with backlight.", "brand": { "@type": "Brand", "name": "TechBrand" }, "sku": "WK-1234", "offers": { "@type": "Offer", "url": "https://example.com/keyboard", "priceCurrency": "USD", "price": "79.99", "availability": "https://schema.org/InStock", "seller": { "@type": "Organization", "name": "Example Store" } }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.5", "reviewCount": "124" } }

FAQ Page

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is structured data?", "acceptedAnswer": { "@type": "Answer", "text": "Structured data is a standardized format for providing information about a page and classifying the page content." } }, { "@type": "Question", "name": "How do I test structured data?", "acceptedAnswer": { "@type": "Answer", "text": "Use Google's Rich Results Test at https://search.google.com/test/rich-results" } } ] }

Breadcrumb

{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com" }, { "@type": "ListItem", "position": 2, "name": "Tools", "item": "https://example.com/tools" }, { "@type": "ListItem", "position": 3, "name": "SEO Guide" } ] }

Supported Rich Result Types

TypeSchema.org TypeRich Feature
ArticleArticle, NewsArticleTop stories, thumbnails
ProductProductPrice, availability, ratings
FAQFAQPageExpandable Q&A in SERP
How-ToHowToSteps in search results
RecipeRecipeCooking time, ratings, images
Local BusinessLocalBusinessMap, hours, phone
EventEventDate, location, ticket link
JobPostingJobPostingSalary, company, apply link