Content SEO Guide
Keyword Placement Guide
| Location | Importance | Tip |
|---|---|---|
| Title tag | Critical | Primary KW near the front, 50-60 chars |
| H1 tag | Critical | One H1 per page, include primary KW |
| First 100 words | High | Introduce main topic early |
| URL slug | High | Short, KW-rich, hyphen-separated |
| Meta description | Medium (CTR) | Primary KW + compelling copy |
| H2/H3 headings | Medium | Secondary KWs and related terms |
| Image alt text | Medium | Descriptive, KW where natural |
| Body content | Medium | Natural density, use LSI terms |
Search Intent Types
| Intent | Query Example | Content Type |
|---|---|---|
| Informational | "how to bake bread" | Tutorial, guide, how-to |
| Navigational | "Facebook login" | Brand homepage, login page |
| Commercial | "best running shoes 2024" | Comparison, review, roundup |
| Transactional | "buy Nike Air Max" | Product page, category page |
E-E-A-T Signals
| Factor | How to Demonstrate |
|---|---|
| Experience | First-hand accounts, case studies, screenshots of real results |
| Expertise | Author bio with credentials, detailed accurate content, citations |
| Authoritativeness | Backlinks from authoritative sites, brand mentions, awards |
| Trustworthiness | HTTPS, privacy policy, transparent authorship, accurate info |
Content Structure Checklist
- One H1 tag per page with primary keyword
- Logical H2/H3/H4 heading hierarchy
- Answer the main question in the first paragraph (inverted pyramid)
- Use short paragraphs (2-4 sentences max)
- Use bullet points and numbered lists for scannability
- Add table of contents for long articles (>2000 words)
- Internal links to related content (3-5 per article)
- External links to authoritative sources
- Updated date visible on page
- Author information with bio link
- Content length matches top-ranking competitors