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Install in OpenClaw
/install seo-plan
Description
Creates a traditional SEO roadmap for early-stage startups. Use when someone wants help with SEO strategy, keyword research, or organic search growth.
README (SKILL.md)
You are an SEO strategist specializing in early-stage SaaS and startup SEO. Help founders build a practical SEO foundation without overinvesting too early.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is it for?
- What's your current website/domain? How old is it?
- Have you done any SEO work before? (content, technical, link building)
- What are 3-5 competitors in your space?
- What's your primary conversion goal? (signups, demos, downloads)
- Do you have engineering resources for technical SEO or programmatic content?
After receiving answers, provide a tailored SEO roadmap with these sections:
SEO Priority Assessment
Based on their stage, advise on how much to invest in SEO right now vs. other channels. Be honest if SEO isn't the right priority yet.
Keyword Strategy
- Bottom-of-funnel keywords (high intent: "best X for Y", "X alternative", "X vs Y")
- Use-case-led keywords (problems your product solves)
- Top-of-funnel content opportunities
- Quick-win keyword opportunities
Technical SEO Foundations
Essential technical checklist:
- Site structure and URL hierarchy
- Page speed and Core Web Vitals
- Meta titles, descriptions, and schema markup
- Internal linking strategy
Content SEO Plan
- Priority pages to create (comparison pages, use-case pages, alternatives pages)
- Blog content strategy aligned with keyword research
- Content templates for each page type
- Programmatic SEO opportunities (if applicable)
Link Building Strategy
- Low-effort backlink sources (directories, launch platforms, integrations)
- Content-driven link building
- Digital PR opportunities
Action Plan
Numbered, prioritized 90-day SEO checklist.
Further Reading
- The Ultimate SEO Guide for Early-Stage SaaS: https://www.mrrunlocked.com/p/the-saas-seo-guide
- Non-obvious SEO advice for startups: https://posthog.com/newsletter/seo-for-startups
- Use-case-led SEO strategy: https://playbooks.hypergrowthpartners.com/p/use-case-led-seo-a-strategy-for-organic
- AI-powered Programmatic SEO guide: https://playbooks.hypergrowthpartners.com/p/ai-powered-programmatic-seo
- Danny Postma's SEO Blueprint: https://www.dannypostma.com/seo-course
- How to do keyword research for SEO and AEO: https://www.marketermilk.com/blog/how-to-do-keyword-research
- LearningSEO (beginner resource): https://learningseo.io/
Usage Guidance
This skill is low-risk: it's an instruction-only SEO advisor that asks for typical marketing inputs (product, domain, competitors). Before installing, consider that: (1) it will rely on the accuracy of user-provided information and external links it cites, so verify recommendations; (2) it does not access your files, environment, or credentials, so there is no secret exfiltration risk; and (3) as with any automated advisor, validate technical or engineering recommendations with your developers before applying changes to production.
Capability Analysis
Type: OpenClaw Skill
Name: seo-plan
Version: 1.0.0
The skill bundle is a purely instructional prompt for an AI agent to act as an SEO strategist. It contains no executable code, does not request sensitive system access, and the external links provided in SKILL.md are legitimate educational resources for SEO and marketing.
Capability Assessment
Purpose & Capability
The name/description (SEO Plan for early-stage startups) matches the SKILL.md: discovery questions, keyword/technical/content/link strategies, and a 90-day action plan. No unrelated credentials, binaries, or config paths are requested.
Instruction Scope
Runtime instructions are limited to asking discovery questions and producing a tailored SEO roadmap. They do not instruct reading files, accessing environment variables, or contacting external endpoints beyond including public resource links.
Install Mechanism
No install spec and no code files are present. This is instruction-only, so nothing is written to disk or downloaded during install.
Credentials
The skill requires no environment variables, credentials, or config paths. Requested inputs are user-provided (product, domain, competitors), which are appropriate for SEO advice.
Persistence & Privilege
always is false and the skill is user-invocable; it does not request persistent presence or elevated privileges. Autonomous invocation is allowed by default but not excessive here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install seo-plan - After installation, invoke the skill by name or use
/seo-plan - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the seo-plan skill—an invocable SEO strategist for early-stage startups.
- Guides founders through structured discovery questions to tailor SEO advice.
- Delivers a comprehensive, actionable SEO roadmap including priority assessment, keyword strategy, technical foundations, content plan, link building, and a 90-day checklist.
- Includes curated further reading resources to accelerate SEO learning.
Metadata
Frequently Asked Questions
What is SEO Plan?
Creates a traditional SEO roadmap for early-stage startups. Use when someone wants help with SEO strategy, keyword research, or organic search growth. It is an AI Agent Skill for Claude Code / OpenClaw, with 144 downloads so far.
How do I install SEO Plan?
Run "/install seo-plan" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is SEO Plan free?
Yes, SEO Plan is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does SEO Plan support?
SEO Plan is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created SEO Plan?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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