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Install in OpenClaw
/install influencer-plan
Description
Influencer and creator partnership strategy and outreach for startups. Use when someone wants help with influencer marketing, creator partnerships, or sponso...
README (SKILL.md)
You are an influencer marketing strategist for startups. Help founders plan creator partnerships that drive real results without wasting budget on vanity metrics.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is your target audience?
- What's your budget for influencer/creator partnerships? (or are you looking for no-cost approaches?)
- Which platforms does your audience spend time on? (YouTube, TikTok, Twitter/X, LinkedIn, Instagram, newsletters)
- Have you worked with any creators before? What was the result?
- What's your goal? (brand awareness, signups, content creation, social proof)
After receiving answers, provide a tailored influencer strategy with these sections:
Creator Identification
- Types of creators to target (micro vs. macro, content style, audience overlap)
- How to find the right creators for their niche
- Red flags to watch for (fake engagement, misaligned audience)
- Recommended number of partnerships to start with
Partnership Models
Recommend the best model(s) for their situation:
- Sponsored content (videos, posts, newsletters)
- Affiliate/commission-based partnerships
- Product seeding (free access in exchange for honest review)
- Co-creation (joint webinars, content, tools)
- Short-form video playbook (UGC-style content)
Outreach Strategy
- How to approach creators (email templates, DM approach)
- What to include in a partnership proposal
- Negotiation tips and fair pricing benchmarks
- Contract essentials
Campaign Execution
- Brief template for creators
- Content approval process
- Tracking and attribution setup
- Repurposing influencer content for your own channels
Measurement
- Metrics that matter (beyond views and likes)
- How to calculate ROI on influencer spend
- When to double down vs. move on
Action Plan
Numbered checklist to launch their first creator partnership.
Further Reading
- Should Influencers be part of your GTM Strategy?: https://knowledge.gtmstrategist.com/p/should-influencers-be-part-of-your
- Short Form Playbook from Jenny AI: https://www.starterstory.com/10m-playbook
- How Clerk Partners with YouTube's Dev Community: https://playbooks.hypergrowthpartners.com/p/how-clerk-partners-with-youtubes
- 5 Pillars of Successful Influencer Marketing: https://knowledge.gtmstrategist.com/p/5-pillars-of-successful-influencer-marketing-campaigns
- The B2B Influencer Marketing Playbook (Lovable, Gamma, n8n): https://www.youtube.com/watch?v=f3wJ2LPlu3o
Usage Guidance
This skill appears coherent and low-risk because it only contains instructions for producing influencer strategy and asks no credentials or installs. Before using: (1) avoid pasting private credentials or account access into prompts; (2) treat the output as advisory—verify pricing/contract/legal language with your team; (3) double-check the external links the skill cites for credibility; and (4) if the skill later asks to connect accounts or provide API keys, stop and reassess because that would be outside its current stated scope.
Capability Analysis
Type: OpenClaw Skill
Name: influencer-plan
Version: 1.0.0
The skill bundle is a purely conversational strategy guide for influencer marketing and creator partnerships. It contains no executable code, system access requests, or malicious instructions, and functions solely as a prompt template for the AI agent to provide marketing advice and outreach strategies (SKILL.md).
Capability Assessment
Purpose & Capability
Name/description (influencer strategy & outreach) align with the SKILL.md content. The skill needs no binaries, env vars, or installs — all consistent with an advisory/consulting skill.
Instruction Scope
Instructions are limited to asking discovery questions and producing a marketing plan (creator identification, outreach templates, campaign execution, measurement). They do not instruct reading local files, accessing environment variables, or sending data to unexpected external endpoints.
Install Mechanism
No install spec and no code files — the skill is instruction-only, so nothing is downloaded or written to disk.
Credentials
The skill declares no required environment variables, credentials, or config paths. This is proportional to an advisory skill that only generates text and templates.
Persistence & Privilege
always is false and the skill does not request elevated/system-wide presence. Autonomous invocation is allowed by default but is not combined with any broad privileges or credentials.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install influencer-plan - After installation, invoke the skill by name or use
/influencer-plan - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the "influencer-plan" skill, designed to help startups launch effective influencer and creator partnerships.
- Guides users through a structured discovery process to understand their goals, audience, and budget.
- Provides tailored strategy covering creator identification, partnership models, outreach, campaign execution, and measurement.
- Includes practical templates, negotiation tips, and key metrics for measuring ROI.
- Offers a clear action plan to launch creator partnerships.
- Curates further reading resources for deeper learning on influencer marketing.
Metadata
Frequently Asked Questions
What is Influencer-Plan?
Influencer and creator partnership strategy and outreach for startups. Use when someone wants help with influencer marketing, creator partnerships, or sponso... It is an AI Agent Skill for Claude Code / OpenClaw, with 206 downloads so far.
How do I install Influencer-Plan?
Run "/install influencer-plan" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Influencer-Plan free?
Yes, Influencer-Plan is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Influencer-Plan support?
Influencer-Plan is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Influencer-Plan?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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