/install growth-hacking
Growth Hacking — Startup Growth Tactics & Viral Loops
Gingiris Growth Series | Battle-tested playbooks from 150+ AI startup consultations
What Is Growth Hacking?
Growth hacking is systematic, data-driven experimentation across the full funnel to find the most efficient paths to growth. It's not tricks — it's a framework for finding leverage.
The Growth Experiment Framework
ICE Scoring Model
Every growth idea gets scored before building:
- Impact (1-10): How much will this move the needle if it works?
- Confidence (1-10): How sure are we this will work?
- Ease (1-10): How easy/fast is it to implement?
- ICE Score = (I + C + E) / 3 — prioritize highest scores first
2-Week Sprint Structure
- Day 1: Ideation session → 20+ growth ideas
- Day 2: ICE scoring → top 5 experiments
- Days 3-12: Build and run experiments (minimum 100 data points each)
- Day 13-14: Analyze results, kill losers fast, double down on winners
Viral Loop Design
The 4 Types of Viral Loops
| Type | Mechanic | Example |
|---|---|---|
| Inherent virality | Product creates content others see | Canva "Made with Canva" |
| Referral loops | User incentivized to invite others | Dropbox storage bonus |
| Social proof | Usage signals spread organically | Twitter follower counts |
| Content virality | Users share outputs | HeyGen AI videos |
Viral Loop Implementation Checklist
- Identify natural sharing moment in product flow
- Reduce friction: 1-click share to major platforms
- Add value attribution: "Created with [Product]" watermark/badge
- Track viral coefficient (K-factor): K = invites_sent × conversion_rate
Target K > 0.5 first, then > 1.0 for true virality
Acquisition Channel Stack
Channel Prioritization Matrix
| Channel | Cost | Scale | Speed | Best For |
|---|---|---|---|---|
| SEO/Content | Low | High | Slow | SaaS, dev tools |
| Product Hunt | Low | Medium | Fast | Launch spike |
| Reddit/HN | Low | Medium | Medium | Developer tools |
| Referral | Low | High | Slow | Consumer + prosumer |
| LinkedIn Organic | Low | Medium | Medium | B2B SaaS |
| Cold outbound | Medium | Medium | Fast | B2B enterprise |
The Channel Stacking Formula
- Foundation (months 1-3): SEO + 1 community channel
- Amplification (months 3-6): Add referral program + 1 paid channel test
- Scale (months 6-12): Double down on 2-3 proven channels
Activation Optimization
Finding Your Aha Moment
HeyGen case study: First AI video generated within 90 seconds of signup = 80% 30-day retention. Before optimizing to this, retention was 30%.
Framework:
- Identify top 20% of retained users
- Find the actions they took in first session that others didn't
- That's your Aha moment — build your onboarding to get there faster
Activation Funnel Template
Signup → [Aha Moment] within [X minutes/actions]
↓
Activation rate = users who hit Aha / total signups
Industry benchmarks:
- SaaS activation rate: 25-40% (good), 40%+ (excellent)
- Time to Aha: \x3C 5 minutes (ideal), \x3C 15 minutes (acceptable)
Retention Engineering
The Habit Loop Framework
Trigger → Action → Reward → Investment
For SaaS:
- Trigger: Daily digest email, notification, calendar event
- Action: Core product use (create report, sync data, etc.)
- Reward: Insight, saved time, accomplishment
- Investment: More data stored = more valuable = harder to leave
Re-engagement Sequences
| Day | Action |
|---|---|
| Day 1 | Welcome email with single next action |
| Day 3 | "How to get value in 5 minutes" tutorial |
| Day 7 | Case study from similar user |
| Day 14 | Feature they haven't tried yet |
| Day 30 | Direct outreach from founder (for B2B) |
Growth Metrics Dashboard
AARRR Framework
- Acquisition: CAC by channel, traffic by source
- Activation: % hitting Aha moment, time to first value
- Retention: D1/D7/D30 retention, cohort analysis, churn rate
- Revenue: MRR, ARR, ARPU, LTV, LTV:CAC ratio
- Referral: K-factor, viral coefficient, referral program conversion
North Star Metric Selection
| Company Type | North Star Metric |
|---|---|
| B2B SaaS | Weekly Active Accounts |
| Consumer app | Daily Active Users |
| Marketplace | GMV or transactions |
| Developer tool | API calls / integrations |
Part of the Gingiris Growth Series — AI product growth playbooks for founders and PMs.
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install growth-hacking - After installation, invoke the skill by name or use
/growth-hacking - Provide required inputs per the skill's parameter spec and get structured output
What is Growth Hacking — Startup Growth Tactics & Viral Loops?
Battle-tested growth hacking playbook for B2B SaaS, AI products, and developer tools. Covers viral loop design, acquisition channel experiments, retention ho... It is an AI Agent Skill for Claude Code / OpenClaw, with 91 downloads so far.
How do I install Growth Hacking — Startup Growth Tactics & Viral Loops?
Run "/install growth-hacking" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Growth Hacking — Startup Growth Tactics & Viral Loops free?
Yes, Growth Hacking — Startup Growth Tactics & Viral Loops is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Growth Hacking — Startup Growth Tactics & Viral Loops support?
Growth Hacking — Startup Growth Tactics & Viral Loops is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Growth Hacking — Startup Growth Tactics & Viral Loops?
It is built and maintained by Gingiris (@gingiris); the current version is v1.0.0.