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Decathlon
by
hanxueyuan
· GitHub ↗
· v1.0.0
· MIT-0
103
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Install in OpenClaw
/install decathlon
Description
全球最大体育用品零售商，覆盖70+运动品类，95%自有品牌，线上线下2000+门店，2024年营收超150亿欧元。
README (SKILL.md)
迪卡侬 · Decathlon
"Sport for All, All for Sport" —— Decathlon
迪卡侬是全球最大的体育用品零售商，1976年由Michel Leclercq在法国里尔创立。迪卡侬以"让每个人都能以最低价格享受运动的快乐"为使命，覆盖70+运动品类，几乎所有产品都是自有品牌。从2美元的T恤到2,000美元的山地车，迪卡侬是全球性价比最高的体育用品零售商。
历史时间线
| 时期 | 关键事件 |
|---|---|
| 1976年 | Michel Leclercq在法国里尔开设第一家迪卡侬门店 |
| 1986年 | 推出第一个自有品牌Quechua（登山），开启全自有品牌战略 |
| 1990s | 全球扩张，进入西班牙、德国、中国等市场 |
| 2000s | 每年推出200+新产品，自主研发+自有制造体系成型 |
| 2016年 | 成立40周年，全球门店超1,500家 |
| 2020年 | 疫情后运动需求暴涨，线上销售增长超80% |
| 2023年 | 全球门店超2,000家，60+国家 |
| 2024年 | 营收超150亿欧元，中国成为第二大市场 |
业务结构分析
全品类体育产品
覆盖70+运动：足球、篮球、登山、骑行、游泳、瑜伽、滑雪等。每个品类都有专属子品牌。
自有品牌矩阵
Quechua（登山）、Kipsta（团队运动）、Tribord（水上运动）、B'Twin（骑行）、Domyos（健身）等20+品牌。
零售体验
店内设运动体验区（试骑、试投、试穿），鼓励顾客"先体验再购买"。
二手与可持续
Second Life二手运动装备计划，推动体育用品循环经济。
🔑 核心护城河
┌─────────────────────────────────────────┐
│ 全品类 + 极致性价比 │
│ │
| 自有品牌 ─→ 去除中间商 ─→ 最低价格 │
| ↑ ↓ │
| 大规模 ←── 全品类 ←── 一站式购物 │
| │
| + 70+ 运动品类：全球最完整的体育用品 │
| + 自有品牌占比~95%：无品牌溢价 │
| + 体验式门店：试骑试投增加购买转化 │
└─────────────────────────────────────────┘
- 全自有品牌：95%+产品是自有品牌，去除了所有中间商和品牌溢价
- 垂直整合：从设计、研发到制造、零售全链条控制，成本最低
- 规模效应：全球2,000+门店+60+国家，采购成本极低
- 体验式零售：店内运动体验区让顾客在决策前就能试用产品
关键数据
| 指标 | 数值 |
|---|---|
| 年营收 | ~150亿欧元（2024年） |
| 全球门店 | 超2,000家 |
| 覆盖国家 | 60+ |
| 运动品类 | 70+ |
| 自有品牌 | 20+（Quechua/Kipsta等） |
| 员工 | 超10万人 |
| 自有品牌占比 | ~95% |
| 成立年份 | 1976年 |
值得了解
- 迪卡侬的LOGO是一个由不同运动器材组成的"太阳"——象征"运动属于所有人"
- 迪卡侬在中国已成为"性价比运动装备"的代名词——2美元速干衣和20元瑜伽垫是爆款
- 创始人Michel Leclercq至今仍保持着极简生活方式——他开的车是最便宜的Dacia
- 迪卡侬的自行车品牌B'Twin曾被拆分为独立品牌，但后来发现消费者更认迪卡侬——又合并回来
Usage Guidance
This skill appears safe and coherent: it only provides static information about Decathlon and does not request credentials or install code. Before relying on the facts here (revenue, store counts, market share), verify them against authoritative sources because the package metadata lists no homepage or source — that reduces provenance. If you plan to let agents invoke skills autonomously and you care about provenance, consider restricting autonomous use or reviewing results against trusted references.
Capability Analysis
Type: OpenClaw Skill
Name: decathlon
Version: 1.0.0
The skill bundle contains purely informational content about the sports retailer Decathlon, including its history, business model, and market statistics. There is no executable code, no network activity, and no malicious prompt injection instructions found in SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
Name/description and the SKILL.md are aligned: the skill provides background, history, and business analysis of Decathlon. However, the skill's source/homepage are unknown, so factual claims (revenue, store counts, percentages) cannot be independently verified from the package metadata; that affects trustworthiness but not coherence.
Instruction Scope
SKILL.md contains static informational content and triggers (read_when) for relevant queries. It does not instruct the agent to read files, access environment variables, call external endpoints, or collect/transmit user data.
Install Mechanism
No install spec and no code files — instruction-only. Nothing is written to disk or downloaded during install.
Credentials
No environment variables, credentials, or config paths are requested; requested privileges are minimal and proportionate to an informational skill.
Persistence & Privilege
always is false and the skill is user-invocable (normal). Autonomous invocation is allowed (platform default) but the skill's scope is read-only, so there is no elevated persistence or cross-skill configuration.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install decathlon - After installation, invoke the skill by name or use
/decathlon - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首次发布，全面介绍迪卡侬的业务、历史和商业模式
- 展示全品类+自有品牌战略，突出去中间商和极致性价比
- 提供2024年最新关键数据与增长动态
- 梳理核心竞争优势和沉浸式零售体验特色
- 补充有趣品牌轶事与中国市场表现
Metadata
Frequently Asked Questions
What is Decathlon?
全球最大体育用品零售商，覆盖70+运动品类，95%自有品牌，线上线下2000+门店，2024年营收超150亿欧元。 It is an AI Agent Skill for Claude Code / OpenClaw, with 103 downloads so far.
How do I install Decathlon?
Run "/install decathlon" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Decathlon free?
Yes, Decathlon is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Decathlon support?
Decathlon is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Decathlon?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.
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