← Back to Skills Marketplace
130
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install competitor-intel
Description
Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy,...
README (SKILL.md)
Competitor Intelligence Skill
Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't.
Workflow
1. Define Scope
Clarify (ask if not provided):
- Your company/product: What are you competing with?
- Target competitors: Named, or should you discover them?
- Intelligence goal: Pricing? Positioning? Features? Marketing? All?
- Output format: Quick summary, full report, or battle card?
2. Discover Competitors (if not named)
Use web_search:
"[product category] alternatives""best [product type] software 2026""[your company] vs"— autocomplete reveals top competitorssite:g2.com [category]andsite:capterra.com [category]
3. Profile Each Competitor
For each competitor, gather via web_fetch + web_search:
Positioning & Messaging
- Homepage headline and sub-headline
- Target ICP (who they're selling to)
- Core value proposition
- Brand voice/tone
Pricing
- Pricing page structure (tiers, prices, what's included)
- Free trial / freemium?
- Annual vs monthly discount
- Enterprise pricing signals
Product/Features
- Feature list from pricing/features pages
- Changelog or "what's new" page
- App store reviews (common complaints = their weaknesses)
Marketing & Distribution
- Blog topics (what keywords they're targeting)
- Social media presence + posting frequency
- Ad library:
web_search "site:facebook.com/ads [competitor]" - Backlink signals from SERP results
Customer Sentiment
- G2/Capterra/Trustpilot reviews — pull 1-star AND 5-star patterns
- Common complaints = their moats AND their gaps
4. Build Competitive Matrix
Use scripts/build_matrix.py to generate a side-by-side comparison table across:
- Pricing tiers
- Key features
- Target segment
- Positioning angle
- Strengths / Weaknesses
5. Identify Market Gaps
Synthesize: What are all competitors missing or doing badly? These are your wedges.
6. Output Options
- Quick brief: 1-page summary with top 3 competitors and key takeaways
- Full report: Complete profiles + matrix + gap analysis + recommendations
- Battle card: 1-page per competitor — use against in sales calls. See
references/battle-card-template.md.
See references/battle-card-template.md for the battle card format.
See references/intel-sources.md for a full list of research sources and tools.
Usage Guidance
This skill appears coherent and focused on public competitive research. Before installing: (1) confirm your agent's web_fetch/web_search tools respect robots.txt, rate limits, and target sites' Terms of Service; (2) avoid feeding private or credentialed data into the skill (it doesn't need your secrets); (3) be aware outputs may include scraped review text and can hallucinate—verify important claims and pricing against official pages; and (4) the included Python script is a small, local, read-only formatter for JSON input and does not perform network calls.
Capability Analysis
Type: OpenClaw Skill
Name: competitor-intel
Version: 1.0.0
The skill bundle is a well-structured tool for competitive intelligence research. It uses standard agent capabilities (web search and fetch) to gather public information and includes a safe Python script (scripts/build_matrix.py) for data formatting and gap analysis. There are no signs of data exfiltration, malicious execution, or prompt injection attacks.
Capability Assessment
Purpose & Capability
Name/description match the behavior in SKILL.md: the skill instructs the agent to discover competitors, gather public-facing data (pricing, reviews, job postings, blogs), synthesize a matrix, and produce battle cards. No unrelated credentials, binaries, or config paths are requested.
Instruction Scope
Runtime instructions stay within the stated purpose and direct the agent to public research sources (web_search, web_fetch, review sites, job postings, Wayback Machine). The instructions do not ask the agent to read local files, environment secrets, or other system state outside the skill's scope.
Install Mechanism
There is no install spec; the skill is instruction-only with one benign helper script. No downloads from external URLs or archive extraction are used.
Credentials
The skill requests no environment variables, credentials, or config paths. All data sources are public web endpoints; no secrets are required or referenced.
Persistence & Privilege
always is false and the skill does not request permanent system presence or modify other skill configurations. It may be invoked autonomously (platform default), which is expected for a utility skill.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install competitor-intel - After installation, invoke the skill by name or use
/competitor-intel - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the competitor-intel skill.
- Provides end-to-end workflow for competitive intelligence research and analysis.
- Supports tasks like profiling competitors, comparing pricing/features, identifying market gaps, and building battle cards.
- Uses web search and data extraction to gather key information on competitor positioning, product, pricing, marketing, and customer sentiment.
- Includes guidance for generating competitive matrices and customizing output: brief summaries, full reports, or battle cards.
- Reference templates and research source lists included for efficient and consistent analysis.
Metadata
Frequently Asked Questions
What is Competitor Intel?
Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy,... It is an AI Agent Skill for Claude Code / OpenClaw, with 130 downloads so far.
How do I install Competitor Intel?
Run "/install competitor-intel" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Competitor Intel free?
Yes, Competitor Intel is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Competitor Intel support?
Competitor Intel is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Competitor Intel?
It is built and maintained by v3ads (@v3ads); the current version is v1.0.0.
More Skills