/install carpet-cleaning-floor-care-marketing-kit
Carpet Cleaning & Floor Care Marketing Kit
Version: 1.0.0
Category: Local Business Marketing
Subcategory: Home Services
Skill Type: Marketing Copy Generator
Pricing: Free (Prompt 1) | $29 one-time (All 4 Prompts) | $49 DFY (Max runs it for you)
What This Skill Does
Generates complete, compliance-safe marketing systems for carpet cleaning and floor care companies — including residential, commercial, hospitality, and STR/Airbnb markets. Every output respects IICRC certification gating, WoolSafe requirements, drying time accuracy, and FTC claims guidelines.
This is not generic copy. Each prompt produces market-specific content that positions your company on credentials, drying speed, and results — not just price.
The 4 Prompts
Prompt 1 (FREE): Emergency Hook + LSA Headlines
Generate high-converting Local Services Ads headlines, Google Business Profile description, and one "spring fresh" or "before guests arrive" social post. Outputs enforce IICRC CTS certification gating and do not make drying time claims without documented truck-mount specs.
Best for: Quick wins — GBP, LSA launch, first social post.
Prompt 2: Service Pages + JSON-LD Schema
Generate full service page copy for up to 5 service types (carpet cleaning, upholstery, tile/grout, hardwood, area rugs) with FAQ schema markup (JSON-LD). Includes featured snippet-optimized H2/H3 structure, certification badges section, and "why truck-mount beats portable" trust block.
Best for: Website launch or refresh. Gets you in position zero for "best carpet cleaner near me."
Prompt 3: Reputation Engine + Referral System
Generate a 3-email review request sequence (same-day, day 3, day 7), a referral card script, a property manager outreach template, and a re-engagement campaign for customers who haven't booked in 12+ months.
Best for: Turning one-time customers into repeat clients and referral sources.
Prompt 4: B2B Outreach System (Hotels, STRs, Property Managers, Offices)
Generate cold outreach scripts for 4 commercial channels: Airbnb/VRBO hosts, property management companies, boutique hotels/motels, and office building managers. Includes a recurring service contract proposal template and a "turnover priority" pitch for high-volume STR operators.
Best for: Building recurring commercial revenue alongside residential jobs.
Required Inputs
| Field | Example |
|---|---|
| Business Name | Desert Fresh Carpet Care |
| City/Region | Henderson, NV (Las Vegas Metro) |
| IICRC Certifications | CTS, WRT, CCT |
| Equipment | Truck-mount (Butler System 570) — drying: 4-6 hrs |
| Services Offered | Carpet, upholstery, tile/grout, area rugs |
| Review Count & Rating | 4.9★ 287 reviews (Google) |
| Unique Differentiator | Pet odor elimination guarantee, Airbnb turnover specialist |
| Commercial Targets | Airbnb hosts, property managers, offices |
Compliance & Certification Gating
This skill enforces compliance guardrails other tools ignore:
- IICRC Certification Gating: Only claims certifications the operator holds (CTS ≠ CCT ≠ WRT ≠ ART). Never generates "IICRC certified" without specifying which cert.
- Drying Time Claims: Only states drying times supported by equipment spec (truck-mount vs. portable). Never claims "dry in 1 hour" without documented basis.
- WoolSafe: Only uses WoolSafe language if operator holds WoolSafe Service Provider membership.
- FTC Green Guides: "Green," "eco-friendly," and "non-toxic" claims include specific basis (EPA Safer Choice ingredients, VOC-free formulas) — not blanket assertions.
- FTC 2023 Endorsement Guides: Review request emails use compliant language — no incentivized review requests, no conditional requests.
- Health Claims: "Allergen reduction" and "bacteria elimination" copy follows EPA/CDC-supported language; no medical claims.
Revenue Model
| Tier | Price | What They Get |
|---|---|---|
| Free | $0 | Prompt 1 only (LSA headlines + GBP description) |
| Paid | $29 one-time | All 4 prompts — complete marketing system |
| DFY | $49/property | Max runs all 4 prompts, formats outputs, delivers as PDF kit |
DFY economics: ~25 min per client × $49 = ~$117/hr effective rate.
Recurring angle: Offer property managers $29/month for monthly re-engagement campaigns.
Market Size
- 11,000+ carpet cleaning businesses in the US
- $5.4B US carpet cleaning industry (2025)
- 42M annual Las Vegas visitors → #1 US STR market → highest turnover cleaning demand in the country
- Average residential job: $150-350 | Average commercial (hotel room block): $800-3,500/visit
- Property managers typically have 50-500 units — one account = $2,400-18,000/year in recurring revenue
Competitive Edge
| Competitor | Price | What's Missing |
|---|---|---|
| Jobber Marketing Tools | $49-199/month | Generic templates, no IICRC gating, no STR channel |
| Jasper/Copy.ai | $49/month | No compliance awareness, no certification specificity |
| Local agency | $500-2K/month | Expensive, slow, still no compliance gating |
| This skill | $29 once | IICRC-gated, truck-mount aware, STR/Airbnb outreach built in |
Example Output Snippet
GBP Description (from Prompt 1):
"Desert Fresh Carpet Care serves Henderson and the Las Vegas Valley with truck-mount hot water extraction — the method IICRC-certified technicians (CTS) use for deep fiber cleaning and 4-6 hour dry times. Residential, commercial, and Airbnb turnover specialist. 4.9★ across 287 Google reviews. Book same-day at [phone]."
Tags
carpet cleaning floor care local business home services IICRC Las Vegas STR Airbnb marketing LSA Google Business Profile property manager
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install carpet-cleaning-floor-care-marketing-kit - After installation, invoke the skill by name or use
/carpet-cleaning-floor-care-marketing-kit - Provide required inputs per the skill's parameter spec and get structured output
What is Carpet Cleaning Floor Care Marketing Kit?
Generates certified, compliant marketing copy and outreach systems tailored for carpet cleaning and floor care businesses, including residential and STR mark... It is an AI Agent Skill for Claude Code / OpenClaw, with 29 downloads so far.
How do I install Carpet Cleaning Floor Care Marketing Kit?
Run "/install carpet-cleaning-floor-care-marketing-kit" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Carpet Cleaning Floor Care Marketing Kit free?
Yes, Carpet Cleaning Floor Care Marketing Kit is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Carpet Cleaning Floor Care Marketing Kit support?
Carpet Cleaning Floor Care Marketing Kit is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Carpet Cleaning Floor Care Marketing Kit?
It is built and maintained by GitFlopez (@gitflopez); the current version is v1.0.0.