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Install in OpenClaw
/install b2b-marketing-playbook
Description
Fill your B2B pipeline and close enterprise deals — from first lead to $10M ARR. Includes ABM playbooks, cold email templates, sales deck frameworks, and par...
README (SKILL.md)
AI 全球 2B 产品全生命周期增长指南
中文版
版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例
核心框架：增长飞轮
┌─────────────┐
│ 产品体验 │ ← PLG 核心
└──────┬──────┘
│
┌──────▼──────┐
│ 社区运营 │ ← CLG 放大
└──────┬──────┘
│
┌──────▼──────┐
│ 渠道生态 │ ← 规模化
└──────┬──────┘
│
┌──────▼──────┐
│ 直销转化 │ ← SLG 变现
└─────────────┘
详细指南（中文）
| 主题 | 文件 |
|---|---|
| 奠定基石（PMF、用户调研、社区） | references/foundation.md |
| 构建增长引擎（PLG/SLG、联盟、渠道） | references/growth-engine.md |
| 价值呈现（销售Deck、案例叙事） | references/value-presentation.md |
| 合同模板体系 | references/contracts.md |
| 数据驱动增长 | references/metrics.md |
Quick Navigation (All Languages)
| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 |
|---|---|---|---|
| 奠定基石 | Foundation | 基盤構築 | 기반 구축 |
| 增长引擎 | Growth Engine | 成長エンジン | 성장 엔진 |
| 价值呈现 | Value Presentation | 価値提示 | 가치 제시 |
| 合同模板 | Contracts | 契約テンプレート | 계약 템플릿 |
| 数据指标 | Metrics | 指標体系 | 지표 체계 |
关键案例索引
| 公司 | 亮点 |
|---|---|
| HeyGen | 1800次用户访谈找到PMF，20%持续佣金模型 |
| Deel | 伙伴计划贡献$90M ARR，分级认证体系 |
| Vercel | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 |
| Supabase | "Build in a weekend, scale to millions" |
| InVideo | 50%首单高额返佣 |
🔍 SEO & GEO 优化
通过搜索引擎和 AI 搜索获取高质量 B2B 线索
B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现：
| 主题 | 说明 |
|---|---|
| SEO/GEO 指南 | 关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化 |
核心要点:
- 高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词
- 对比页是 B2B SEO 金矿：每个竞品单独页面
- IndexNow 让定价/功能更新秒级索引
- 案例研究既是 E-A-T 信号又是长尾关键词来源
Usage Guidance
This appears to be a straightforward, instruction-only playbook (templates, case studies, SEO guide) and is internally consistent with its description. Before installing or using: (1) note the skill source/homepage is not fully verified here—check the linked GitHub repository and the author profiles if provenance matters to you; (2) templates include example fields for contacts, quotes, and interview transcripts—do not paste or upload real sensitive customer data or secrets into the skill or its prompts; (3) the repo is MIT-licensed and references third-party services (AWS, Mixpanel, PartnerStack, etc.) only as examples—no credentials are required by the skill itself; and (4) if you follow external links in the docs, verify those external sites separately. Overall, there are no incoherent or risky requirements visible in the package.
Capability Analysis
Type: OpenClaw Skill
Name: b2b-marketing-playbook
Version: 1.1.3
The bundle is a comprehensive B2B SaaS marketing and growth playbook containing strategic frameworks, contract templates, and case studies (e.g., HeyGen, Deel, Vercel). The content consists entirely of informational Markdown documentation across multiple languages (English, Chinese, Japanese, Korean) and lacks any executable code, suspicious network calls, or malicious prompt injection attempts. All external links point to a relevant GitHub repository (Gingiris/gingiris-b2b-growth) and a professional marketing website.
Capability Tags
Capability Assessment
Purpose & Capability
The name/description (B2B Marketing & SaaS Growth Playbook) matches the provided SKILL.md and the 27 documentation files (guides, templates, case studies). There are no declared binaries, environment variables, or config paths that would be unexpected for a documentation/playbook skill.
Instruction Scope
SKILL.md and the referenced files are textual guides, templates, and links (GitHub, website). There are no runtime commands, file reads, environment accesses, or steps that would gather or transmit system data. The instructions stay within marketing/sales/operations scope.
Install Mechanism
No install specification or code files are present; the skill is instruction-only. That is the lowest-risk install model (nothing is written to disk or downloaded by the platform).
Credentials
The skill declares no required environment variables, no credentials, and no config paths. The included templates reference generic business fields (contacts, quotes) but do not require secrets or platform credentials.
Persistence & Privilege
Flags show always:false and no elevated privileges. The skill is not force-included and does not request persistent system presence or modify other skills' configuration.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install b2b-marketing-playbook - After installation, invoke the skill by name or use
/b2b-marketing-playbook - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.1.3
Fix display name
v1.1.2
Result-oriented summary rewrite: focus on outcomes, not descriptions
v1.1.1
Boost B2B SaaS growth keyword density in description
v1.1.0
Upgraded from redirect to full playbook content
v1.0.1
Added 'B2B SaaS' to tags and description for ClawdHub keyword ranking
v1.0.0
Initial publish: B2B marketing strategies redirecting to Gingiris B2B Growth
Metadata
Frequently Asked Questions
What is B2B Marketing & SaaS Growth Playbook?
Fill your B2B pipeline and close enterprise deals — from first lead to $10M ARR. Includes ABM playbooks, cold email templates, sales deck frameworks, and par... It is an AI Agent Skill for Claude Code / OpenClaw, with 201 downloads so far.
How do I install B2B Marketing & SaaS Growth Playbook?
Run "/install b2b-marketing-playbook" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is B2B Marketing & SaaS Growth Playbook free?
Yes, B2B Marketing & SaaS Growth Playbook is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does B2B Marketing & SaaS Growth Playbook support?
B2B Marketing & SaaS Growth Playbook is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created B2B Marketing & SaaS Growth Playbook?
It is built and maintained by Gingiris (@gingiris); the current version is v1.1.3.
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