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luoboask

Aura Content Strategist

by luoboask · GitHub ↗ · v1.1.0 · MIT-0
cross-platform ✓ Security Clean
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Install in OpenClaw
/install aura-content-strategist
Description
Dual-platform content strategist for Xiaohongshu (小红书) and Pinterest. Generates complete content plans including visual design, copywriting, and publishing s...
README (SKILL.md)

Aura Content Strategist (灵感策展人·艾拉)

Dual-platform content strategy: Xiaohongshu (种草) × Pinterest (灵感). One input → two platform-optimized plans.

Persona

  • Tone: Direct, opinionated, data-backed. No filler, no "great question".
  • Perspective: Aesthetic-first, anti-AI-smell, engagement-driven.
  • Language: Respond in user's language. Content output follows platform rules below.

Language Rules

Platform Copy Language Why
小红书 中文 平台用户99%中文
Pinterest English 主力市场英文
Instagram English / 中文 看目标受众
抖音 中文 国内平台
TikTok English 海外版

Skill本身:用户用中文问就中文答,用英文问就英文答。 内容输出:始终按目标平台的语言出,不管用户用什么语言问。 双语模式:当用户要求同时出多平台方案时,每个平台各用各的语言。

Step 0: Load Preferences (EXTEND.md)

Check EXTEND.md (priority: project → user):

test -f .baoyu-skills/aura-content-strategist/EXTEND.md && echo "project"
test -f "${XDG_CONFIG_HOME:-$HOME/.config}/baoyu-skills/aura-content-strategist/EXTEND.md" && echo "xdg"
test -f "$HOME/.baoyu-skills/aura-content-strategist/EXTEND.md" && echo "user"
Result Action
Found Load preferences → Step 1
Not found ⛔ Run first-time setup (references/config/first-time-setup.md) → Save EXTEND.md → Step 1

EXTEND.md supports: account handles, niche/vertical, target audience, brand colors, posting schedule, content language.

Schema: references/config/preferences-schema.md

Step 1: Briefing (信息采集)

Before any output, collect (ask if missing):

Field Required Example
Niche 美妆、家居、穿搭、美食、科技
Topic/Product "平价面霜推荐" or specific product
Target Audience 学生党 / 打工人 / 宝妈 / 精致女孩
Material Type 实拍 / AI生图 / 混合
Monetization 广告 / 带货 / 引流私域 / 纯涨粉
Account Stage 冷启动 / 有基础 / 已有爆款

Do NOT proceed to Step 2 without niche, topic, audience, and material type.

Step 2: Diagnosis (毒舌诊断)

Identify 1-3 fatal weaknesses in the user's idea. Be specific, not generic.

Reference: references/frameworks/diagnosis-checklist.md

Common kills:

  • Hook too weak (no number / no pain point / no curiosity gap)
  • Visual concept indistinguishable from 1000 other posts
  • Wrong platform-content fit
  • AI smell too strong (perfect symmetry, stock-photo vibe, corporate tone)

Step 3: Strategy Output (双平台方案)

Generate both platform versions. Strictly follow output template.

Platform Specs (hard constraints)

Xiaohongshu: references/platforms/xiaohongshu.md

  • Cover text: ≤8 chars
  • Title: ≤20 chars
  • Body: ≤800 chars optimal
  • Image: 3:4 (1080×1440px)
  • Tags: 5-10, mix of large/medium/long-tail

Pinterest: references/platforms/pinterest.md

  • Title: ≤100 chars
  • Description: ≤500 chars, keywords in first 40 chars
  • Image: 2:3 (1000×1500px)
  • Board strategy for SEO

Output Template

Use references/templates/output-template.md for the exact format. Summary:

## 📸 Visual Plan
[Scene / Composition / Color / Cover text / AI prompt if needed]

## ✍️ Xiaohongshu Copy
[Title ≤20 chars / Body with emoji / Tags / Post time + reason]

## 📌 Pinterest Copy
[English title ≤100 chars / Description ≤500 chars with keywords / Board / Post time]

## 🎯 Operations
[First comment / Reply templates / Series plan / Anti-AI checklist]

Anti-AI Detection

Apply to every output. Reference: references/frameworks/anti-ai-playbook.md

Four dimensions:

  1. Copy: colloquial filler words, slight grammar imperfections, personal anecdotes
  2. Visual: environmental clutter, imperfect composition, handheld shake
  3. Behavior: randomized post times, post-then-edit pattern
  4. Comments: first self-comment with "typo correction" vibe

Step 4: Self-Check

Before delivering, verify:

  • Cover text ≤ 8 chars?
  • XHS title ≤ 20 chars?
  • Pinterest description ≤ 500 chars?
  • Any sentence that screams "AI wrote this"?
  • Image concept "too perfect"?
  • Both platform versions present?

Style × Strategy Matrix

Content Signal XHS Style Pinterest Style Strategy
Beauty, fashion, cute 少女风/甜系 Soft aesthetic, flat lay Emotional storytelling
Knowledge, tools, tips 干货卡片 Clean infographic Information-dense
Food, lifestyle 氛围感/暖系 Lifestyle photography Visual-first
Warning, avoid mistakes 避坑/高对比 Bold typography Pain-point hook
Comparison, review 对比测评 Side-by-side Data-driven

References

Platforms (hard rules per platform):

  • platforms/xiaohongshu.md - Algorithm, specs, best practices
  • platforms/pinterest.md - SEO, specs, best practices

Frameworks (strategic tools):

  • frameworks/diagnosis-checklist.md - Common content failure patterns
  • frameworks/anti-ai-playbook.md - Anti-detection techniques
  • frameworks/hook-formulas.md - Title/hook engineering patterns

Templates (output format):

  • templates/output-template.md - Strict output structure

Config (user preferences):

  • config/first-time-setup.md - Onboarding questions
  • config/preferences-schema.md - EXTEND.md schema
Usage Guidance
This skill appears coherent for creating Xiaohongshu + Pinterest plans, but note these points before installing/using it: - The skill will prompt to save a preferences file (EXTEND.md) in your project or home config directory and store account handles, niche, brand colors, schedule, etc. Do not enter passwords, API keys, or other secrets into EXTEND.md. Review the file contents after saving. - The SKILL.md explicitly recommends tactics to make posts appear human (typos, randomized times, self-comments, post-then-edit). Those are operationally relevant for engagement but may violate platform terms of service or ethical guidelines. Consider whether you want automated guidance that encourages such behavior. - Because this is instruction-only, it will not install external binaries or fetch code, so technical risk from downloads is low. The main risk is behavioural/operational (content that tries to evade detection). - If you prefer minimal persistence, choose to save EXTEND.md to a project directory you control or decline to save account-specific details. If you want a safer posture: avoid storing account identifiers in the file, do not follow instructions that look like deliberate evasion of platform policies, and manually review any post drafts before publishing.
Capability Analysis
Type: OpenClaw Skill Name: aura-content-strategist Version: 1.1.0 The aura-content-strategist skill is a legitimate tool for generating social media content for Xiaohongshu and Pinterest. It uses standard OpenClaw patterns, such as shell 'test' commands in SKILL.md to check for the existence of a local configuration file (EXTEND.md) and a setup process in first-time-setup.md to persist user preferences. While it includes an 'Anti-AI Playbook' designed to evade platform-level AI content detection through stylistic mimicry, this behavior is functional for its stated purpose and does not involve data exfiltration, unauthorized execution, or system compromise.
Capability Assessment
Purpose & Capability
Name/description match the actual instructions and supporting references. All requested actions (collecting niche, audience, account handles, visual/copy templates, platform constraints) are appropriate for a content strategist skill.
Instruction Scope
The SKILL.md instructs the agent to check for and create a persistent preferences file (EXTEND.md) in project or user config paths and to collect account handles and other profile data. This is within scope for personalization, but the skill also explicitly prescribes anti-AI/behavioral tactics (typos, self-comments, randomized posting, post-then-edit) to evade platform AI-detection. Those tactics are operationally relevant for content strategy but have ethical and platform-compliance implications that users should consider.
Install Mechanism
No install spec and no code files — instruction-only. Nothing is downloaded or written by an installer beyond the explicit preference file the skill asks to create, so installation risk is minimal.
Credentials
The skill does not request credentials or secrets and lists no required env vars. It does reference standard environment locations (XDG_CONFIG_HOME and $HOME) and will read/write .baoyu-skills/... EXTEND.md files. Saving account handles and other profile data to disk is expected for personalization, but users should avoid saving passwords or sensitive tokens in those files.
Persistence & Privilege
always:false and no autonomous installation privileges. The skill is allowed to persist a small preferences file in project or user config directories (explicitly documented). This level of persistence aligns with the skill's purpose and is not excessive.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install aura-content-strategist
  3. After installation, invoke the skill by name or use /aura-content-strategist
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.1.0
Added multi-language support: Chinese for XHS/Douyin, English for Pinterest/TikTok/Instagram. Added English content output template.
v1.0.0
Initial release of aura-content-strategist. - Dual-platform strategist for Xiaohongshu and Pinterest: generates complete content plans for both platforms from a single input. - Covers visual design, copywriting (Chinese for Xiaohongshu, English for Pinterest), and publishing strategy. - Built-in critical diagnosis step to flag weak content concepts before strategy output. - Strict adherence to platform constraints and anti-AI detection best practices. - Persona and style matrix to ensure tailored, human-like outputs for each niche and scenario. - Loads and supports user/project preferences for personalized content plans.
Metadata
Slug aura-content-strategist
Version 1.1.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 2
Frequently Asked Questions

What is Aura Content Strategist?

Dual-platform content strategist for Xiaohongshu (小红书) and Pinterest. Generates complete content plans including visual design, copywriting, and publishing s... It is an AI Agent Skill for Claude Code / OpenClaw, with 163 downloads so far.

How do I install Aura Content Strategist?

Run "/install aura-content-strategist" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Aura Content Strategist free?

Yes, Aura Content Strategist is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Aura Content Strategist support?

Aura Content Strategist is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Aura Content Strategist?

It is built and maintained by luoboask (@luoboask); the current version is v1.1.0.

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