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hanxueyuan

Adidas Company

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
59
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Install in OpenClaw
/install adidas-company
Description
Detailed overview and analysis of adidas, covering its history, family origins, brand strategy, market position, and role in global football culture.
README (SKILL.md)

adidas AG

概述

adidas 是全球第二大运动品牌，也是欧洲最大的体育用品制造商。从 Dassler 兄弟的鞋厂到价值 400 亿欧元的帝国，adidas 的故事包含了家族分裂、体育史上最大的恩怨、以及足球文化中最深入人心的品牌符号——三条纹。

历史时间线

  • 1924年: Adolf（Adi）和 Rudolf Dassler 在德国赫尔佐根奥拉赫创立 Gebrüder Dassler Schuhfabrik
  • 1936年: Jesse Owens 穿着 Dassler 跑鞋在柏林奥运会赢得 4 枚金牌
  • 1948年: 兄弟决裂——Rudolf 创立 Puma，Adi 创立 adidas
  • 1949年: adidas 注册三条纹标志（最初从芬兰品牌买来）
  • 1954年: 西德队穿着 adidas 足球鞋在"伯尔尼奇迹"中夺冠
  • 1970s-80s: adidas 成为奥运会和世界杯的官方合作伙伴
  • 1989年: Adi Dassler 去世后公司私有化
  • 1990s: 与 Nike 的全球竞争加剧
  • 2010s: Yeezy 合作系列成为潮流文化现象
  • 2022年: 终止与 Kanye West 的合作，损失超 10 亿欧元
  • 2023年: Bjørn Gulden 出任 CEO，开启转型新阶段

商业模式

品牌+运动营销: adidas 通过足球（世界杯、欧冠、顶级俱乐部赞助）和跑步两大核心品类建立品牌护城河，同时通过 Originals 子品牌拓展时尚/街头文化市场。

护城河分析

  • 足球领域垄断: adidas 是世界杯、欧冠、欧洲顶级联赛的长期官方合作伙伴
  • Originals 复古潮流: 在时尚和街头文化领域有深厚根基
  • 全球供应链: 亚洲制造基地 + 全球分销网络

关键数据

  • 市值: ~400 亿欧元
  • 2024年营收: ~235 亿欧元
  • 毛利率: ~50%
  • 员工: ~59,000 人

有趣事实

  • adidas 和 Puma 的创始亲兄弟终生没有和解，他们的小镇赫尔佐根奥拉赫也因此分裂成两个阵营
  • adidas 的名字来自 Adi Dassler 的昵称"Adi"和姓氏"Dassler"的前三个字母
Usage Guidance
This skill appears safe from an agentic-security perspective. It only provides informational background about adidas; users should still independently verify business figures or current market claims if accuracy matters.
Capability Analysis
Type: OpenClaw Skill Name: adidas-company Version: 1.0.0 The skill bundle contains purely informational and encyclopedic content regarding the history, business model, and market position of adidas AG. There is no executable code, no network activity, and no evidence of prompt injection or malicious instructions in SKILL.md or _meta.json.
Capability Assessment
✓ Purpose & Capability
The skill content is a coherent company overview and market/history summary, matching the stated purpose.
✓ Instruction Scope
The instructions do not attempt to override user intent, force tool use, request hidden actions, or change agent behavior beyond providing informational context.
✓ Install Mechanism
There is no install specification, no required binaries, no dependencies, and no code files.
✓ Credentials
The skill requests no environment variables, credentials, filesystem access, network access, or runtime capabilities.
✓ Persistence & Privilege
No persistence, background activity, privileged access, memory use, or account authority is described.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install adidas-company
  3. After installation, invoke the skill by name or use /adidas-company
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
adidas-company 1.0.0 — 首次发布 - 提供 adidas 公司详细历史、家族故事、市场竞争与全球地位概览 - 覆盖 adidas 与 Puma 的兄弟恩怨、与 Nike 的竞争、重大品牌事件和商业模式 - 包含足球、时尚等核心品类的品牌策略分析 - 汇总市值、营收、毛利率等关键数据和趣闻
Metadata
Slug adidas-company
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Adidas Company?

Detailed overview and analysis of adidas, covering its history, family origins, brand strategy, market position, and role in global football culture. It is an AI Agent Skill for Claude Code / OpenClaw, with 59 downloads so far.

How do I install Adidas Company?

Run "/install adidas-company" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Adidas Company free?

Yes, Adidas Company is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Adidas Company support?

Adidas Company is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Adidas Company?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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