← Back to Skills Marketplace
269
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install ad-copy
Description
Creates targeted, high-converting advertising copy with headline, body, CTA, and visual guidance for multi-platform digital marketing campaigns.
README (SKILL.md)
ad-copy
Name
Advertising Creative Copywriting
Description
High-converting advertising copy creation for digital marketing campaigns including信息流 (feed) ads, native advertising, social media ads, and display advertising. Focuses on CTR (Click-Through Rate) improvement, creative direction, headline variations, body copy, call-to-action optimization, and audience-specific messaging. Generates compelling ad creative that captures attention and drives action across multiple platforms.
Input
| Name | Type | Required | Description |
|---|---|---|---|
| product_service | text | Yes | Product or service description and benefits |
| target_audience | text | Yes | Audience demographics, interests, and pain points |
| ad_platform | select | Yes | Platform: Facebook, Instagram, TikTok, Google, etc. |
| campaign_goal | text | Yes | Primary objective: awareness, clicks, conversions |
| unique_selling_point | text | Yes | Key differentiator from competitors |
| offer_details | text | No | Special promotions or incentives |
| ad_format | text | No | Specific ad format and dimensions |
Output
| Name | Type | Description |
|---|---|---|
| headline_variations | text | Multiple headline options for A/B testing |
| body_copy | text | Primary ad body copy variations |
| cta_options | text | Call-to-action button text variations |
| creative_concepts | text | Different creative angles and approaches |
| audience_versions | text | Copy variations for different audience segments |
| visual_direction | text | Visual element recommendations |
| testing_plan | text | A/B testing strategy and priorities |
Example
Input
{
"product_service": "Online language learning app with AI conversation practice",
"target_audience": "Working professionals 25-40 wanting to learn Spanish",
"ad_platform": "Facebook",
"campaign_goal": "App installs",
"unique_selling_point": "AI-powered conversations that adapt to your level",
"offer_details": "7-day free trial, then $9.99/month"
}
Output
{
"headline_variations": ["Speak Spanish in 30 Days", "Finally, a Language App That Works", "AI Makes Learning Spanish Easy"],
"body_copy": "Practice real conversations with AI that adapts to your level...",
"cta_options": ["Start Free Trial", "Download Now", "Learn Spanish Free"],
"creative_concepts": ["Before/after transformation", "Day-in-life scenario", "Success story testimonial"],
"audience_versions": "Business travelers: 'Close deals in Spanish'. Students: 'Ace your Spanish class'.",
"visual_direction": "Show app interface, diverse users, progress indicators",
"testing_plan": "Test headlines first, then body copy, then CTAs"
}
Usage Guidance
This is an instruction-only ad-copy generator and appears internally consistent. Before installing, avoid pasting sensitive or regulated content (PII, medical/legal claims, copyrighted text) into inputs; review and validate all generated claims for truthfulness and platform policy compliance before publishing; and test outputs for brand/tone fit. Because the skill runs as an instruction, it will not install binaries or request credentials, reducing technical risk — but always vet copy for legal and compliance issues.
Capability Analysis
Type: OpenClaw Skill
Name: ad-copy
Version: 1.0.0
The skill bundle is a standard template for an AI-driven advertising copywriting tool. It contains only metadata and a markdown file (SKILL.md) defining inputs and outputs for generating marketing content; there is no executable code, network activity, or evidence of malicious instructions.
Capability Assessment
Purpose & Capability
Name and description match the SKILL.md inputs/outputs; nothing requested (no env vars, binaries, or config paths) is unrelated to creating advertising copy.
Instruction Scope
SKILL.md only defines input fields and the ad-copy outputs and example; it does not instruct the agent to read files, access credentials, call external endpoints, or transmit data outside the expected task.
Install Mechanism
No install specification and no code files — the skill is instruction-only, which minimizes installation risk.
Credentials
The skill declares no environment variables or credentials. There is no disproportionate or unexplained secret access requested.
Persistence & Privilege
always:false and default autonomous invocation are appropriate for this kind of skill; it does not request permanent presence or modification of other skills.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install ad-copy - After installation, invoke the skill by name or use
/ad-copy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the ad-copy skill for generating high-performing advertising creative.
- Creates targeted ad copy for digital marketing, including feed ads, native, social, and display formats.
- Focuses on boosting CTR with optimized headlines, body copy, CTAs, and creative concepts.
- Supports audience-specific messaging and multiple platform selections.
- Includes built-in recommendations for visual direction and A/B testing strategies.
- Accepts detailed campaign inputs and outputs headline options, ad variations, and testing plans.
Metadata
Frequently Asked Questions
What is Ad Copy?
Creates targeted, high-converting advertising copy with headline, body, CTA, and visual guidance for multi-platform digital marketing campaigns. It is an AI Agent Skill for Claude Code / OpenClaw, with 269 downloads so far.
How do I install Ad Copy?
Run "/install ad-copy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Ad Copy free?
Yes, Ad Copy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Ad Copy support?
Ad Copy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Ad Copy?
It is built and maintained by 走过 (@1970168137); the current version is v1.0.0.
More Skills