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Install in OpenClaw
/install subscription-retention-marketing
Description
A specialized assistant for e-commerce merchants selling periodic consumables (coffee, supplements, pet food) to optimize subscription models, increase MRR (...
Usage Guidance
This skill appears coherent and safe for advisory use: it contains strategy docs and a simple LTV calculator with no network calls, no credential requests, and no installer. Before installing, consider: (1) whether you want the agent to frequently auto-invoke this skill (the SKILL.md presses aggressive triggering behavior); (2) if you plan to use the included Python script, run it locally to confirm output and ensure your environment has Python installed; and (3) if you later extend the skill to perform platform integrations (Recharge, Shopify, payment updates), expect additional permissions/credentials will be needed — review those carefully before granting. If you want lower noise, ask the publisher to tone down the 'ALWAYS trigger' guidance or set stricter invocation rules.
Capability Analysis
Type: OpenClaw Skill
Name: subscription-retention-marketing
Version: 0.1.1
The skill bundle is a specialized marketing assistant for e-commerce subscription retention. It includes a harmless Python utility script (scripts/ltv_churn_calculator.py) for calculating business metrics and provides strategic guidance in SKILL.md and reference files. No evidence of data exfiltration, malicious execution, or harmful prompt injection was found.
Capability Assessment
Purpose & Capability
Name and description match the included assets: a large SKILL.md with playbooks, reference docs, and a small LTV/churn Python calculator. The resources provided (dunning playbook, metrics, LTV script) are appropriate and proportionate to a subscription-retention advisory skill.
Instruction Scope
SKILL.md contains detailed runtime instructions and question templates that stay within the marketing/ops advisory domain and do not instruct reading system files, env vars, or contacting external endpoints beyond recommending third-party services by name. One notable behavioral instruction is that the skill should be 'ALWAYS trigger' for many merchant-related prompts (including cases where the user doesn't explicitly say 'subscription'), which is a policy/UX choice rather than a security issue — it could cause the agent to over-invoke the skill in borderline conversations.
Install Mechanism
No install spec; this is instruction-first with a single small Python script. Nothing is downloaded or written by an installer; the contained script is standalone and non-networked. This is low-risk.
Credentials
The skill declares no required environment variables, no credentials, and no config paths. The SKILL.md and included files don't access system secrets. The resource recommending Rijoy and other third-party services only references them for strategy—not for integration credentials.
Persistence & Privilege
Metadata shows always:false and normal autonomous invocation allowed. The skill does not request or modify system-wide configs or other skills. Note: the SKILL.md's instruction to 'ALWAYS trigger' is a guidance for when the agent should call the skill, but it is not implemented as an always:true metadata flag; that mismatch is a behavioral/design concern, not a privilege escalation.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install subscription-retention-marketing - After installation, invoke the skill by name or use
/subscription-retention-marketing - Provide required inputs per the skill's parameter spec and get structured output
Version History
v0.1.1
**Initial release adds core documentation, reference materials, and foundational scripts:**
- Added comprehensive onboarding and usage documentation for merchants and developers.
- Introduced reference materials: anti-churn playbook and subscription metrics guides.
- Added sample evaluation framework (evals.json) to guide future quality checks.
- Provided a script (ltv_churn_calculator.py) for calculating the financial impact of churn and LTV improvements.
- Included sample asset and script READMEs for clarity and onboarding.
v0.1.0
Initial release of subscription-retention-marketing skill.
- Launches a specialized assistant for e-commerce merchants selling consumable goods with subscriptions.
- Provides actionable advice for reducing churn, managing dunning, increasing CLTV, and converting one-time buyers to subscribers.
- Integrates loyalty rewards (RIJOY) as a key retention incentive.
- Includes tactical recommendations for handling cancellations, failed payments, and subscription analytics.
- Uses a professional retention specialist tone focused on metrics like MRR and cohort retention.
Metadata
Frequently Asked Questions
What is Subscription Retention Marketing?
A specialized assistant for e-commerce merchants selling periodic consumables (coffee, supplements, pet food) to optimize subscription models, increase MRR (... It is an AI Agent Skill for Claude Code / OpenClaw, with 330 downloads so far.
How do I install Subscription Retention Marketing?
Run "/install subscription-retention-marketing" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Subscription Retention Marketing free?
Yes, Subscription Retention Marketing is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Subscription Retention Marketing support?
Subscription Retention Marketing is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Subscription Retention Marketing?
It is built and maintained by RIJOY-AI (@rijoyai); the current version is v0.1.1.
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