SEO (Site Audit + Content Writer + Competitor Analysis)

Improves Google rankings with search engine optimization (SEO): audits, keyword research, content optimization, technical fixes, schema, and links. Not for paid search ads (PPC/SEM) or app store optimization. Use when organic traffic or rankings drop, pages are not indexed or get deindexed, crawl errors appear in Search Console, or a migration, redesign, or domain change is planned. Also for writing or refreshing content to rank, picking target keywords, fixing titles, canonicals, sitemaps, robots.txt, redirects, hreflang, duplicate content, or Core Web Vitals, and adding schema markup. And for chasing featured snippets or AI Overview citations, recovering from a Google penalty, core update, or manual action, optimizing local, ecommerce, SaaS, or publisher sites, or setting up Bing Webmaster Tools and IndexNow.

Before installing, know that this skill keeps SEO preferences, audit history, keyword tracking, and related site context in ~/Clawic/data/seo/. That is useful for continuity, but it may contain business-sensitive information, so review or delete that folder if needed and set target_market correctly for non-US sites.