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hanxueyuan

nesquik

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
61
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Install in OpenClaw
/install nesquik
Description
Nestlé’s Nesquik offers chocolate milk flavoring powder and ready-to-drink beverages, known for its iconic rabbit mascot and global family appeal.
README (SKILL.md)

历史时间线

  • 1948年:以 Nestle Quik 之名在美国首次推出巧克力牛奶调味粉
  • 1950年代:推出标志性兔子吉祥物(最初名为 Quicky,后更名为 Nesquik Bunny)
  • 1980年代:品牌全球扩张,名称在不同市场调整
  • 1999年:品牌统一更名为 Nesquik,与雀巢咖啡品牌 Nescafe 形成命名协同
  • 2000年代:产品线扩展到即饮瓶装巧克力奶和草莓味变体
  • 2010年代:在多个市场推出低糖和无添加人工色素版本
  • 2021年:雀巢将 Nesquik 北美饮料业务出售给 Post Holdings

商业模式

Nesquik 的核心商业模式是调味粉(powder)销售,辅以即饮(RTD)瓶装饮料。产品定位在家庭消费场景,目标受众为有儿童的家庭。分销渠道主要为超市、大卖场和便利店。在北美市场,饮料业务已授权给 Post Holdings 运营,雀巢保留品牌所有权和全球其他市场的运营权。

护城河分析

  1. 吉祥物 IP:Nesquik Bunny(长耳朵兔子)是全球最具辨识度的食品吉祥物之一,已有 70+ 年历史
  2. 品牌信任:雀巢品牌的背书和近 80 年的产品历史建立的家庭信任
  3. 渠道渗透:在超市巧克力牛奶调味粉品类中占据主导货架位置
  4. 产品延伸能力:从调味粉成功扩展到 RTD 饮料、谷物棒等多种形态

关键数据

  • 在全球 40+ 国家销售
  • 北美市场饮料业务 2021 年以约 7.5 亿美元出售给 Post Holdings
  • 巧克力味是最畅销口味,其次是草莓味
  • 品牌估值在雀巢糖果和饮料组合中位居前列

有趣事实

  • 兔子吉祥物最初叫 Quicky,但因发音问题后来改为 Nesquik Bunny
  • 兔子的超长耳朵设计是刻意为之——在早期电视广告中,大耳朵能更好地吸引儿童注意力
Usage Guidance
This skill appears safe to install from a security perspective. Treat its brand and market claims as reference material and verify facts independently if accuracy is important.
Capability Analysis
Type: OpenClaw Skill Name: nesquik Version: 1.0.0 The skill bundle contains purely informational content regarding the Nesquik brand history, business model, and marketing strategies. There is no executable code, network activity, or malicious prompt injection attempts within SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The content is coherent with the stated purpose: background, timeline, business model, and brand analysis for Nesquik.
Instruction Scope
The skill provides informational reference material only and does not instruct the agent to override user intent, use tools, access files, or perform actions.
Install Mechanism
There is no install spec, no required binaries, no environment variables, and no code files.
Credentials
The skill requests no local, network, account, credential, or system access.
Persistence & Privilege
No persistence, background behavior, privileged access, or long-running activity is indicated.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install nesquik
  3. After installation, invoke the skill by name or use /nesquik
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Slug nesquik
Version 1.0.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is nesquik?

Nestlé’s Nesquik offers chocolate milk flavoring powder and ready-to-drink beverages, known for its iconic rabbit mascot and global family appeal. It is an AI Agent Skill for Claude Code / OpenClaw, with 61 downloads so far.

How do I install nesquik?

Run "/install nesquik" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is nesquik free?

Yes, nesquik is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does nesquik support?

nesquik is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created nesquik?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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