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Mortgage Marketing
by
drivenautoplex1
· GitHub ↗
· v2.0.1
· MIT-0
146
Downloads
0
Stars
0
Active Installs
5
Versions
Install in OpenClaw
/install mortgage-marketing
Description
Multi-channel mortgage marketing campaign engine — one brief generates email + social + ad copy with audience segmentation and A/B variants. Not a content ge...
Usage Guidance
This skill appears internally consistent for generating mortgage marketing copy using an Anthropic LLM. Before installing: (1) Be prepared to provide an ANTHROPIC_API_KEY — limit its scope and rotate it if possible. (2) Note the installer will pull an npm package (@anthropic-ai/sdk); review the package/maintainer if you need to audit supply-chain risk. (3) The SKILL.md mentions Python as an alternative runtime but provides only a Node install entry — if your environment is Python-only the skill may not work as advertised. (4) This tool generates marketing and compliance hints but does not itself enforce legal/regulatory compliance — have a qualified reviewer validate any regulated claims before publishing. (5) If you do not trust the npm package source or the repository owner, avoid installing and instead run similar prompts against an LLM you already trust.
Capability Analysis
Type: OpenClaw Skill
Name: mortgage-marketing
Version: 2.0.1
The mortgage-marketing skill is a specialized tool for generating multi-channel marketing campaigns (email, social media, ads) with built-in compliance checks and audience segmentation. The provided files (_meta.json and SKILL.md) contain only metadata and descriptive instructions for the AI agent, defining input/output contracts and campaign logic without any evidence of malicious intent, data exfiltration, or unauthorized execution. It uses the legitimate @anthropic-ai/sdk and follows standard OpenClaw patterns for content generation.
Capability Assessment
Purpose & Capability
The skill claims to generate multi-channel mortgage marketing campaigns and requests an LLM API key (ANTHROPIC_API_KEY) and an LLM SDK package (@anthropic-ai/sdk). Those requirements align with using an LLM to produce coordinated copy. It does not request unrelated cloud credentials or posting tokens.
Instruction Scope
SKILL.md is an instruction-only runtime spec for producing structured campaign output from a brief. It does not instruct the agent to read arbitrary host files, access unrelated environment variables, or transmit data to endpoints other than the LLM service implied by the API key. It also documents compliance guidance but does not try to perform regulated actions itself.
Install Mechanism
Install uses a public npm package (@anthropic-ai/sdk), which is a standard mechanism for using the Anthropic API. This is moderate-risk compared to no install (because it will pull code from npm), but expected for this purpose. Minor inconsistency: the skill declares it can run if python3 is present, but the install spec only installs a Node package (no Python package provided).
Credentials
Only a single credential (ANTHROPIC_API_KEY) is required and is proportionate for a skill that uses an LLM. The skill does not request unrelated secrets (ad platform tokens, AWS keys, etc.).
Persistence & Privilege
The skill does not request always:true, system config paths, or other elevated persistence. It is user-invocable and can be invoked autonomously per platform defaults, which is normal for skills.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install mortgage-marketing - After installation, invoke the skill by name or use
/mortgage-marketing - Provide required inputs per the skill's parameter spec and get structured output
Version History
v2.0.1
**v2.0 introduces a multi-channel campaign engine for mortgage marketing:**
- Generate coordinated campaigns (email, social, ads, listings) from a single brief, instead of isolated content per call.
- Supports 6 key audience segments, each with tailored messaging and copy angles.
- Every piece includes A/B split variants (gain vs. loss framing), plus usage guidance for each variant.
- Inline compliance flags and disclosures are applied per claim, not just at the end.
- Output is structured by channel and platform, with tailored formatting, audience insights, and compliance details.
v1.1.0
- Updated documentation with more general examples and terminology (removed DFW/local references, made skill audience-neutral).
- Adjusted backend metadata: changed homepage URL.
- System prompt and sample outputs now describe content for a broader range of real estate and mortgage professionals.
- No code or feature changes; documentation only.
v2.0.0
No file changes were detected for version 2.0.0, so there are no updates or new features in this release.
v1.0.1
Minor updates
v1.0.0
**mortgage-marketing v1.1.0 – Major update with enhanced backend flexibility and compliance features**
- Added local MLX server support as the default (free, unlimited), with automatic fallback to Anthropic Claude Haiku and Sonnet APIs
- Updated content generation to include strict compliance guardrails (no rate guarantees, equal opportunity framing, etc.)
- Expanded input/output options: now supports numbered variations, character counts, MLO compliance flags, and suggested CTAs
- Improved documentation with clear examples, usage contracts, and backend selection controls
- Integrated with agent infrastructure, including support for Telegram and command-line invocation
Metadata
Frequently Asked Questions
What is Mortgage Marketing?
Multi-channel mortgage marketing campaign engine — one brief generates email + social + ad copy with audience segmentation and A/B variants. Not a content ge... It is an AI Agent Skill for Claude Code / OpenClaw, with 146 downloads so far.
How do I install Mortgage Marketing?
Run "/install mortgage-marketing" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Mortgage Marketing free?
Yes, Mortgage Marketing is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Mortgage Marketing support?
Mortgage Marketing is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Mortgage Marketing?
It is built and maintained by drivenautoplex1 (@drivenautoplex1); the current version is v2.0.1.
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