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seo-monitoring
by
Kostja Zhang
· GitHub ↗
· v1.0.0
· MIT-0
208
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Install in OpenClaw
/install kostja94-seo-monitoring
Description
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions...
README (SKILL.md)
Analytics: SEO Monitoring
Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Core metrics: Indexing, traffic, keywords, backlinks
- Benchmark: Natural traffic baseline; trend comparison
- Article database: Per-article performance tracking
- Tool selection: GA4, GSC, SEO tools, analytics platforms
- Traffic diversification: Healthy source mix
- Penalty recovery: Algorithm impact, fix workflow
- Work documents: Monthly records, responsibility tracking
Four Core Metrics
1. Indexing
| Metric | Purpose | Data Source |
|---|---|---|
| Pages indexed / not indexed | Coverage; early focus: all target pages indexed | GSC, site: command, SEO tools |
| Keyword count per page | More keywords = more potential traffic | SEO tools |
| Index coverage | Target pages indexed; functional pages findable | GSC, site: command |
Early priority: Ensure all pages that need to rank are indexed.
2. Traffic
| Metric | Purpose | Data Source |
|---|---|---|
| Total traffic | Growth; keyword relevance (irrelevant traffic has little value) | GA4, SEO tools |
| Subdirectory traffic | Per-section performance; concentration vs dispersion | SEO tools, GA4 |
| Competitive comparison | Organic, keyword traffic, total clicks vs competitors | SEO tools |
| Organic by page / country | Granular breakdown | GA4, GSC |
3. Keywords
| Metric | Purpose | Data Source |
|---|---|---|
| Rank changes | Target keyword movement | GSC, SEO tools |
| Keyword count | New gains / losses per page | SEO tools, GSC |
4. Backlinks
| Metric | Purpose | Data Source |
|---|---|---|
| Referring domains vs backlinks | Ratio; directory links can be high volume but low value | SEO tools |
| Backlink quality | Do links drive traffic? Low ROI = deprioritize | SEO tools, GA4 (referral) |
Natural Traffic Benchmark
Location: GA4 > Reports > Acquisition > Traffic acquisition
- Review organic traffic trend
- Record baseline (e.g., monthly total)
- Compare periodically to detect growth or decline
Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
Article Database
Track per-article performance to find high/low patterns:
| Field | Use |
|---|---|
| URL, publish date, target keywords | Content metadata |
| Index status, rank, traffic, backlinks | Performance |
| vs benchmark or competitors | Context |
Use to guide topic selection, optimization, and resource allocation.
Tool Selection
Tool examples are illustrative; no endorsement implied.
| Use | Tools |
|---|---|
| Precise attribution | GA4, GSC, Bing Webmaster, Yandex Webmaster |
| Visit analytics | Analytics platforms (e.g. Umami, Plausible) |
| Third-party estimates | SEO tools |
| SEO data | SEO tools |
Attribution config:
- User ID: Cross-device, cross-session identification; send to GA4
- GSC API: Index, clicks, impressions, coverage for automation, dashboards
Choose by privacy, cost, and team workflow.
Traffic Diversification
| Principle | Guideline |
|---|---|
| Search share | Keep organic search below ~75% of total |
| Health | Higher direct + referral share = healthier |
| Brand sites | Diversified traffic is common for strong brands |
| Non-brand | Possible without brand (e.g., tool sites) |
| Reputation | Site/brand reputation matters; Google assessors evaluate it |
| Engagement | Content, email, social, free tools drive return visits |
Penalty Recovery
| Step | Action |
|---|---|
| Identify | Which algorithm update caused the impact |
| Analyze | Site issues; draft fix plan |
| Assess cost | Decide if fixes are worth it; sometimes abandoning is best |
| Execute | Implement changes; wait at least 3 months until next major update |
| Parallel | Use other channels for quality traffic; improve engagement data for Google |
| Data window | Google typically uses ~6 months of data for site quality |
| Recovery | Outcome is uncertain; do what you can, then wait |
Monitoring Metrics Table
Traffic
| Metric | Source | Notes |
|---|---|---|
| Total sessions | GA4 | |
| Channel share | GA4 | |
| Channel absolute | GA4 | |
| Country % and absolute | GA4 | |
| Top pages | SEO tools | Compare with competitors |
| Key page traffic | GA4 | Define "key pages" first |
Engagement
| Metric | Source | Notes |
|---|---|---|
| Pages per session | GA4 | Use GA for own site; third-party for competitors |
| Avg session duration | GA4 | |
| Bounce rate | GA4 |
Backlinks
| Metric | Source | Notes |
|---|---|---|
| Domain authority | SEO tools | |
| Backlinks, referring domains | SEO tools | |
| Top referring domains by authority | SEO tools | |
| Important links | Manual log | Track loss |
| Link graph | SEO tools | Health check |
| New quality links (self + competitors) | SEO tools | Outreach |
| Indexed pages | SEO tools | High-authority pages; internal linking |
| Outbound domains | SEO tools | Partnership opportunities |
Keywords
| Metric | Source | Notes |
|---|---|---|
| Keyword count | SEO tools | How many keywords rank |
Content Output
| Metric | Source | Notes |
|---|---|---|
| Articles published | Manual | Weekly count |
| Published vs indexed | GSC | New content indexing |
| New page traffic | GA4 | Fresh content performance |
Monthly Record Template
| Category | Metric | Source | Notes | Month 1 | Month 2 |
|---|---|---|---|---|---|
| Traffic | Total sessions | GA4 | |||
| Traffic | Channel share | GA4 | |||
| Engagement | Pages per session | GA4 | |||
| Backlinks | Referring domains | SEO tools | |||
| Content | Articles published | Manual |
Adjust rows as needed.
Work Document Management
- Structure: Metrics, sources, notes, monthly values
- Benefits: Regular review, month-over-month trends, clear ownership
- Format: Spreadsheet or doc; assign owners per metric
Output Format
- Core metrics summary (indexing, traffic, keywords, backlinks)
- Benchmark and trend
- Article database structure (if applicable)
- Tool recommendations
- Monitoring table (customized)
- Action items and owners
Related Skills
- traffic-analysis: Traffic sources, attribution, diversification
- analytics-tracking: GA4, events, CTA attribution, User ID
- google-search-console: GSC reports, indexing, API
- ai-traffic-tracking: AI search traffic
- backlink-analysis: Backlink audit, toxic links
- indexing: Fix indexing issues
Usage Guidance
This skill appears to be a benign, high-level guide for building SEO monitoring. Before using it: (1) be prepared to supply API credentials for GA4/GSC/Bing/Yandex yourself — prefer read-only or narrowly scoped tokens; (2) avoid sending personally-identifying user IDs to analytics unless you understand and control privacy/consent implications; (3) ask the publisher for clarification if you expect the skill to automate API calls (which credentials and scopes it needs, and how it stores them); and (4) if you plan to let the agent act autonomously, ensure it only receives credentials when you explicitly authorize them and that tokens have least privilege.
Capability Analysis
Type: OpenClaw Skill
Name: kostja94-seo-monitoring
Version: 1.0.0
The skill bundle 'kostja94-seo-monitoring' is purely informational and contains no executable code. The SKILL.md file provides a structured guide and templates for SEO data analysis, including metrics for indexing, traffic, and backlinks, with no evidence of malicious instructions or data exfiltration risks.
Capability Assessment
Purpose & Capability
The name/description match the SKILL.md content: it documents building an SEO data system (indexing, traffic, keywords, backlinks), benchmarks, and tooling. Nothing in the instructions requires access to unrelated systems.
Instruction Scope
Instructions are high-level guidance (metrics, workflows, API usage). They do not contain commands or file reads, but they explicitly recommend using GA4 user IDs and GSC API automation — which raises privacy considerations and implies the need for API credentials that the skill does not describe how to obtain or scope.
Install Mechanism
No install spec and no code files are present (instruction-only), so nothing will be written to disk or automatically downloaded during install.
Credentials
The skill declares no required env vars or credentials, yet it recommends integrating with GA4, GSC, Bing/Yandex APIs and sending User ID to GA4. In practice those integrations will require API keys and permission scopes; the skill simply assumes they exist rather than declaring or restricting them.
Persistence & Privilege
always is false and there is no install or configuration that requests permanent presence or modifies other skills. The skill can be invoked by the agent, which is the normal behavior.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install kostja94-seo-monitoring - After installation, invoke the skill by name or use
/kostja94-seo-monitoring - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Automated batch sync
Metadata
Frequently Asked Questions
What is seo-monitoring?
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions... It is an AI Agent Skill for Claude Code / OpenClaw, with 208 downloads so far.
How do I install seo-monitoring?
Run "/install kostja94-seo-monitoring" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is seo-monitoring free?
Yes, seo-monitoring is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does seo-monitoring support?
seo-monitoring is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created seo-monitoring?
It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.0.
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