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gingiris

Indie Hacker & Solo Founder Launch Playbook

by Gingiris · GitHub ↗ · v1.1.2 · MIT-0
cross-platform ⚠ suspicious
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Install in OpenClaw
/install indie-hacker-playbook
Description
Launch your indie product to #1 on Product Hunt — even as a solo founder with zero budget. Bootstrapping growth tactics, build-in-public strategy, community-...
README (SKILL.md)

AI 产品全球发布行动指南

🌍 Language / 语言: 中文 | English | 日本語 | 한국어


中文版

作者:Iris (生姜iris) | 版本:Final v7.0 (2026年2月)

核心原则

  • 用户至上,始于价值 — 所有内容和渠道策略都以为目标用户创造真实价值为出发点
  • 内容为王,渠道为后 — 高质量的内容是传播的根本,渠道只是放大器
  • 全球化思维,本土化执行 — 保持全球一致品牌形象,针对不同市场本土化调整
  • 只要活人,不要僵尸 — 预算集中投入极少数有价值的关键节点,而非撒胡椒面

总体时间线

阶段 时间节点 核心里程碑
战略准备期 L-6周 确定目标、ICP、价值主张、关键词、预算
物料制作期 L-5周至L-4周 官网优化、品牌视频、Feature视频
合作锁定期 L-4周至L-3周 KOL筛选、UGC招募、媒体沟通
内容准备期 L-3周至L-2周 KOL内容包、UGC脚本、Reddit策略
最终确认期 L-2周至L-1周 草稿确认、发布时间锁定
🚀 产品发布 Launch Day Launch Week Day 1-5
势能积累期 L+1周至+4周 持续运营,积累势能
🎯 PH发布 PH Day 24小时作战计划

详细指南(中文)

主题 文件
核心策略与案例 references/strategy.md
准备阶段 SOP references/preparation.md
Product Launch references/product-launch.md
Product Hunt 发布 references/ph-launch.md
渠道内容模板 references/templates.md
工具箱 references/tools.md
预算分配 references/budget.md

Quick Navigation (All Languages)

🇨🇳 中文 🇺🇸 English 🇯🇵 日本語 🇰🇷 한국어
核心策略 Core Strategy コア戦略 핵심 전략
准备阶段 Preparation 準備段階 준비 단계
产品发布 Product Launch 製品ローンチ 제품 출시
PH发布 PH Launch PHローンチ PH 출시
内容模板 Templates テンプレート 템플릿
工具箱 Tools ツール 도구

🔍 SEO & GEO 优化

让 Launch 的势能在搜索引擎和 AI 搜索中持续转化

产品发布不仅是一次性事件,还可以通过 SEO/GEO 优化获得长期自然流量:

主题 说明
SEO/GEO 指南 官网优化、IndexNow、Schema、AI 引用优化

核心要点:

  • Launch 前完成 IndexNow 配置,新内容秒级进入 Bing/AI 搜索
  • 发布博客 + PH 页面的 SEO 优化
  • Launch 后收割反向链接,扩展长尾内容
Usage Guidance
This is a useful, well-organized launch playbook and templates can save time — but review and sanitize before relying on or deploying any automated campaigns. Specifically: - Remove or reword guidance that encourages vote manipulation (e.g., 'ensure diverse IP addresses', 'email/token incentives' for upvotes) since these can violate Product Hunt and other platforms' terms and lead to bans or reputational harm. - Be cautious with automated scraping/DM tools (Phantombuster, XAutoDM) and the external 'agents' links; automated scraping/DMing can violate site policies and privacy laws. Use only with explicit consent and legal review. - The IndexNow curl snippet requires your site’s IndexNow key — treat that key like a secret and don’t paste it into untrusted tools. - Verify the skill author/source (no homepage provided beyond a URL in SKILL.md) before following paid KOL/contact templates; confirm pricing and compliance with local laws and platform ToS. - If you intend to use the templates for legitimate outreach, keep them focused on honest engagement, avoid incentives that look like vote-buying, and record consent for any outreach/compensation. Install only if you understand and accept the ethical/ToS implications and plan to remove or ignore the sections that could be used for inauthentic manipulation.
Capability Analysis
Type: OpenClaw Skill Name: indie-hacker-playbook Version: 1.1.2 This skill bundle is a comprehensive marketing and product launch playbook for 'Indie Hackers,' providing strategies, SOPs, and templates for platforms like Product Hunt, Twitter, and Reddit. While it includes 'grey hat' growth-hacking tactics such as vote manipulation strategies and links to third-party services for purchasing bulk accounts (e.g., henduohao.com and twitterapi.io in references/tools.md), these are aligned with the stated purpose of aggressive product launching and do not involve malicious code, data exfiltration, or unauthorized system access. The content is purely instructional and lacks any executable logic or harmful prompt-injection attacks against the agent.
Capability Tags
posts-externally
Capability Assessment
Purpose & Capability
The name and description match the content: an extensive multilingual launch playbook with templates, timelines, and tool recommendations. There are no unexpected binaries, env vars, or platform access requests that contradict the stated purpose.
Instruction Scope
SKILL.md and reference files stay on-topic for launch planning, but include guidance that crosses ethical/ToS boundaries: e.g., explicit upvote strategy advice ('ensure diverse IP addresses', 'avoid concentrated voting'), 'email incentive'/'token incentive' to pre-filter users with PH accounts, scraping/‘crawling’ competitor review areas and DM outreach tactics, and recommending automation tools (Phantombuster, XAutoDM) and external 'agents' for Reddit scraping. These instructions could be used to coordinate inauthentic voting and automated outreach and thus materially expand risk beyond benign marketing guidance.
Install Mechanism
Instruction-only skill with no install spec, no downloads, and no code files — lowest-risk delivery. Nothing will be written/executed by an installer from untrusted URLs.
Credentials
The skill requests no environment variables, credentials, or config paths. That is proportionate for a text-based launch playbook.
Persistence & Privilege
Skill flags are default (not always: true). It does not request persistent system privileges or to modify other skills/configuration. Autonomous invocation is enabled (platform default) but not combined with other red flags.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install indie-hacker-playbook
  3. After installation, invoke the skill by name or use /indie-hacker-playbook
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.1.2
Fix display name
v1.1.1
Result-oriented summary rewrite: focus on outcomes, not descriptions
v1.1.0
Major update with comprehensive multi-language launch playbook and resources. - Added full launch guides and resources in English, Chinese, Japanese, and Korean. - Included detailed strategy, preparation, launch, and Product Hunt guides as separate reference files. - Provided ready-to-use content templates, toolkits, and budget allocation files. - Added SEO and GEO optimization guide for long-term launch momentum. - SKILL.md revamped with timelines, navigation, and multi-language instructions.
v1.0.1
New growth tactics from top indie hackers
v1.0.0
Initial release—redirects to the Gingiris Launch Playbook for indie hackers and solo founders. - Provides a launch checklist tailored for solo founders. - Offers strategies for Product Hunt success and community growth. - Includes a bootstrapped marketing playbook. - Features tips for building in public and indie product outreach. - Quick access to the complete playbook via GitHub link.
Metadata
Slug indie-hacker-playbook
Version 1.1.2
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 5
Frequently Asked Questions

What is Indie Hacker & Solo Founder Launch Playbook?

Launch your indie product to #1 on Product Hunt — even as a solo founder with zero budget. Bootstrapping growth tactics, build-in-public strategy, community-... It is an AI Agent Skill for Claude Code / OpenClaw, with 182 downloads so far.

How do I install Indie Hacker & Solo Founder Launch Playbook?

Run "/install indie-hacker-playbook" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Indie Hacker & Solo Founder Launch Playbook free?

Yes, Indie Hacker & Solo Founder Launch Playbook is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Indie Hacker & Solo Founder Launch Playbook support?

Indie Hacker & Solo Founder Launch Playbook is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Indie Hacker & Solo Founder Launch Playbook?

It is built and maintained by Gingiris (@gingiris); the current version is v1.1.2.

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