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hanxueyuan

Frappuccino

by hanxueyuan · GitHub ↗ · v0.1.0 · MIT-0
cross-platform ✓ Security Clean
31
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0
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1
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Install in OpenClaw
/install frappuccino
Description
Frappuccino defines Starbucks' summer iced coffee line, combining store-made customization with global bottled product sales and seasonal flavors.
README (SKILL.md)

Frappuccino — 冰饮品类的定义者

历史时间线

  • 1992年 — 波士顿George Howell's Coffee Company发明"Frappuccino"(frappe + cappuccino),作为冰沙咖啡饮品
  • 1994年 — 星巴克以约500万美元收购Frappuccino品牌权和配方
  • 1995年 — 星巴克正式在门店推出Frappuccino,与百事合作瓶装零售
  • 2000s — 口味爆炸式扩展:摩卡、焦糖、抹茶、 seasonal限定
  • 2008年 — 星巴克与百事合资的North American Coffee Partnership统一瓶装业务
  • 2010s — Frappuccino成为星巴克夏季销售支柱,占冰饮品类收入重要比例
  • 2020s — 推出低糖、植物奶、蛋白质增强等健康化版本

商业模式

Frappuccino采用"门店+零售"双渠道策略。门店端提供现调定制(糖浆、奶类、顶部配料自由组合),零售端通过超市和便利店销售瓶装产品。Frappuccino的核心价值在于将咖啡从"热饮"拓展为"全天候饮品",显著提升星巴克夏季销售额和年轻消费者渗透率。

护城河分析

  1. 品牌名称独占 — "Frappuccino"几乎等同于"冰沙咖啡"品类本身
  2. 配方复杂性和多样性 — 数百种口味组合和季节限定,竞品难以全面覆盖
  3. 百事分销网络 — 瓶装产品的全球渠道优势
  4. 季节定价权 — 夏季需求高峰期的溢价能力

关键数据

  • Frappuccino为星巴克每年贡献数十亿美元收入
  • 瓶装Frappuccino在全球40+国家销售
  • 上市首年即成为星巴克增长最快的产品线之一
  • 季节限定口味(如南瓜拿铁冰沙)在社交媒体上制造大量UGC内容

有趣事实

  • Frappuccino最初是由一家独立咖啡公司创造的,星巴克收购后将其从一个区域性产品变成了全球现象——这是星巴克"收购→规模化→品类定义"策略的经典案例
  • 最昂贵的Frappuccino配方(全配料定制)价格可超过10美元,体现了星巴克定制化的溢价能力
Usage Guidance
This skill appears safe from an agentic-security perspective. It is purely informational and does not request access to your files, accounts, tools, credentials, or environment.
Capability Analysis
Type: OpenClaw Skill Name: frappuccino Version: 0.1.0 The skill bundle contains only informational content regarding the history and business model of the Starbucks Frappuccino. There is no executable code, shell commands, or prompt injection attempts in SKILL.md or _meta.json.
Capability Assessment
Purpose & Capability
The SKILL.md content matches the stated purpose: it provides background, timeline, business model, and market notes about Frappuccino.
Instruction Scope
The instructions are informational and do not direct the agent to override user intent, run tools, access data, or perform actions.
Install Mechanism
There is no install specification and no code files; the artifact is an instruction-only SKILL.md.
Credentials
The skill requests no binaries, environment variables, credentials, config paths, network access, or local file access.
Persistence & Privilege
No persistence, background behavior, elevated privileges, credential use, or stateful memory behavior is described.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install frappuccino
  3. After installation, invoke the skill by name or use /frappuccino
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v0.1.0
- 首个发布版本,介绍了Frappuccino从品牌收购到全球现象的全过程 - 收录时间线、商业模式、护城河分析与关键数据 - 详细覆盖门店定制与零售瓶装的双渠道策略 - 提供季节性、创新口味和健康化发展的具体案例 - 收集品牌收购、品类创新及营销趣闻,为饮品行业研究和商业应用提供参考
Metadata
Slug frappuccino
Version 0.1.0
License MIT-0
All-time Installs 0
Active Installs 0
Total Versions 1
Frequently Asked Questions

What is Frappuccino?

Frappuccino defines Starbucks' summer iced coffee line, combining store-made customization with global bottled product sales and seasonal flavors. It is an AI Agent Skill for Claude Code / OpenClaw, with 31 downloads so far.

How do I install Frappuccino?

Run "/install frappuccino" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Frappuccino free?

Yes, Frappuccino is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Frappuccino support?

Frappuccino is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Frappuccino?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v0.1.0.

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