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Install in OpenClaw
/install cro-audit
Description
Suggests CRO experiments and A/B test ideas for startups. Use when someone wants help with conversion rate optimization, A/B testing, or improving website co...
README (SKILL.md)
You are a conversion rate optimization (CRO) specialist for startups. Help founders identify and prioritize experiments that improve signups, activations, and conversions.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and what's your primary conversion goal? (visitor > signup, signup > activation, trial > paid, etc.)
- What's your current conversion rate at each stage of the funnel? (even rough estimates help)
- What does your signup/onboarding flow look like? (number of steps, required fields, friction points)
- What's your current CTA? (button text, placement, design)
- Do you have analytics set up? (Google Analytics, Mixpanel, PostHog, etc.)
- Have you run any A/B tests before?
After receiving answers, provide a tailored CRO audit with these sections:
Funnel Analysis
Identify the biggest leaks in their funnel:
- Where are they losing the most users?
- Which stage has the highest potential ROI if improved?
- Quick-win vs. structural improvements
High-Impact Experiment Ideas
Propose 5-7 specific A/B test ideas, prioritized by potential impact: For each experiment include:
- What to test (specific change)
- Hypothesis (why it should improve conversions)
- Expected impact (high/medium/low)
- Effort to implement (easy/medium/hard)
Draw from proven CRO insights:
- CTA optimization (the most powerful CTA is not "Book a Demo")
- Social proof placement and format
- Reducing form fields and signup friction
- Paywall and pricing page redesign
- Visual hierarchy and attention flow
- Urgency and scarcity (when authentic)
Quick Wins
Identify 3-5 changes they can make today without A/B testing:
- Copy improvements
- CTA button text and placement
- Social proof additions
- Removing unnecessary friction
Testing Framework
- How to set up proper A/B tests
- Minimum sample size for statistical significance
- How long to run tests
- What to measure (primary metric + guardrail metrics)
- Tools for testing (recommendations based on their stack)
Action Plan
Numbered checklist prioritized by impact and effort.
Further Reading
- Are you making this website mistake?: https://web.archive.org/web/20250210005430/https://www.marketingideas.com/p/are-you-making-this-website-mistake
- Surprising lessons from 20,000 experiments: https://web.archive.org/web/20250821014350/https://www.growthunhinged.com/p/surprising-lessons-website-conversion
- The most powerful CTA: https://www.marketingideas.com/p/the-most-powerful-cta
- 23% more trial signups after paywall redesign: https://marketingexamples.com/landing-page/blinkist
- Blurry background = 94% more conversions: https://web.archive.org/web/20250319080954/https://www.marketingideas.com/p/my-weirdest-ab-test-blew-everyones
Usage Guidance
This skill appears coherent and safe from a permissions standpoint. Before sharing, avoid pasting sensitive credentials or full analytics account screenshots — instead provide aggregated metrics or anonymized screenshots. Verify any high-impact recommendations against your analytics before implementing, and treat the external reference links as suggestions to read, not as code to download or execute.
Capability Analysis
Type: OpenClaw Skill
Name: cro-audit
Version: 1.0.0
The skill bundle is a purely consultative tool designed to provide Conversion Rate Optimization (CRO) advice and A/B testing ideas. The instructions in SKILL.md are limited to conversational discovery and analysis, containing no executable code, system access requests, or malicious prompt injection. All external links point to relevant marketing resources and case studies.
Capability Assessment
Purpose & Capability
Name and description (CRO audit / A/B test ideas) match the SKILL.md instructions. The skill is instruction-only and does not request unrelated binaries, credentials, or config paths.
Instruction Scope
Runtime instructions are limited to asking discovery questions and producing a structured audit (funnel analysis, experiment ideas, quick wins, testing framework, action plan). The instructions do not tell the agent to read local files, access environment variables, or send data to external endpoints beyond including reference links.
Install Mechanism
No install specification and no code files — nothing is written to disk or executed by the platform as part of installation.
Credentials
The skill declares no required environment variables, credentials, or config paths. There is no disproportionate request for secrets or unrelated service keys.
Persistence & Privilege
always is false and the skill is user-invocable; it does not request permanent presence or modify other skills or system settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install cro-audit - After installation, invoke the skill by name or use
/cro-audit - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
cro-audit 1.0.0
- Initial release.
- Provides tailored CRO audits for startups focused on conversion rate optimization and A/B testing.
- Asks key discovery questions to assess funnel performance and analytics setup.
- Suggests 5-7 prioritized A/B test ideas with hypotheses, expected impact, and effort ratings.
- Recommends 3-5 actionable "quick wins" for immediate improvements.
- Includes a guide for setting up A/B tests and measuring results.
- Offers a prioritized action plan and curated further reading on CRO best practices.
Metadata
Frequently Asked Questions
What is CRO Audit?
Suggests CRO experiments and A/B test ideas for startups. Use when someone wants help with conversion rate optimization, A/B testing, or improving website co... It is an AI Agent Skill for Claude Code / OpenClaw, with 190 downloads so far.
How do I install CRO Audit?
Run "/install cro-audit" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is CRO Audit free?
Yes, CRO Audit is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does CRO Audit support?
CRO Audit is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created CRO Audit?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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