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/install community-ambassador-playbook
Description
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you th...
README (SKILL.md)
Community & Ambassador Program Playbook — Full SOP
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
Complete SOP for community building and ambassador program operations: pre-launch checklist, 6-step community setup, ambassador recruitment & tiered management, incentive design, event operations, content creation systems, health metrics, and governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K GitHub stars), Asana Ambassador, and ClickUp Verified programs.
一、核心目标与价值主张
| 维度 | 描述 |
|---|---|
| 核心目标 | 相互成就（Mutual Achievement） |
| 用户侧 | 帮助用户建立个人影响力，最终实现商业变现 |
| 产品侧 | 社区驱动产品全球扩张，形成用户-内容-产品飞轮 |
| 运营理念 | 长期陪伴、共同成长，非一次性流量收割 |
大使的本质
| 传统认知 | 真实本质 |
|---|---|
| 品牌宣传员 | 免费外包/CSM/经销商 |
| 物质奖励驱动 | 成为KOL的机会 + 创始人直接对话 + 变现路径 |
二、启动前置条件
Checklist（全部满足才启动）
| ☐ | 条件 |
|---|---|
| ☐ | 内部全员使用自家产品 |
| ☐ | 产品已嵌入工作流 |
| ☐ | 产品达到"可用"状态 |
| ☐ | 有内容承载能力 |
| ☐ | Roadmap可对外 |
| ☐ | 团队有专人负责 |
产品阶段判断
| 阶段 | 适合？ | 策略 |
|---|---|---|
| 冷启动（\x3CPMF） | ❌ | 先找100个深度用户 |
| 成长期 | ⚠️ | 5-10名种子大使，无考核 |
| 增长期 | ✅ | 正式计划+积分体系 |
| 成熟期 | ✅✅ | 全生态+Affiliate |
三、社区搭建六步法
Step 1: 载体选择
| 载体 | 适用 | 优点 |
|---|---|---|
| Discord | 开发者社区 | Bot生态丰富 |
| Slack | 国际化 | 频道组织成熟 |
| Telegram | 实时讨论 | 触达快 |
| 飞书/Lark | 内外融合 | 产品绑定 |
Step 2-6: 规则 → 管理员 → 舆情监测 → 知识库 → 基线指标
舆情监测关键洞察：
所有提到产品的账号都转推/关注。Notion做了爬虫自动监测。普通用户持续产出 > KOL单次发布。
四、大使招募与管理
4.1 准入标准（同时满足A+B）
- A： 有活动组织能力
- B： 有内容产出能力（视频/写作/模板 三选一）
质量 > 数量：Notion大使名义数百人，活跃的只有25%。
4.2 分级体系
| 等级 | 条件 | 核心权益 |
|---|---|---|
| Bronze | 申请即获 | 认可+徽章 |
| Silver | ≥100分/年 | 优先内测+官方转发 |
| Gold | ≥300分/年 | 1v1对接+年度活动 |
| Platinum | ≥600分/年 | 定制支持+大奖+赞助 |
4.3 积分获取
| 贡献 | 积分 |
|---|---|
| Twitter帖（@官方） | 5 |
| 教程长文 | 20 |
| 视频 | 30 |
| 社区回答（被采纳） | 3 |
| Bug报告 | 10 |
| 本地活动 | 50 |
| 翻译文档 | 15 |
| 邀请新用户 | 5 |
4.4 流失预警
| 信号 | 应对 |
|---|---|
| 2月无贡献 | 私信关怀 |
| 质量下降 | 培训资源 |
| 未被重视 | 1v1 + 转发 |
| 被挖角 | 更多资源 |
五、五大激励支柱（Notion真实洞察）
| # | 类型 | 说明 |
|---|---|---|
| 1 | 产品真的好 | 所有激励前提 |
| 2 | Beta优先 | "内部人"感 |
| 3 | 创始人对话 | 最高级激励 |
| 4 | 帮成为KOL | 官方转发+Announce |
| 5 | 全部转推 | 激励每个创作者 |
⚠️ 产品不行一切免谈。
六、活动运营
| 类型 | 规模 | 频率 |
|---|---|---|
| Workshop | 20-100人 | 月1-2次 |
| AMA | 不限 | 季度1次 |
| 用户分享 | 50-200人 | 月1次 |
| 大使Seminar | 10-20人 | 周/双周 |
| Meetup | 10-50人 | 按需 |
| 黑客松 | 不限 | 半年1次 |
七、健康度指标
| 类别 | 指标 | 目标 |
|---|---|---|
| 增长 | 总成员 | 月+15% |
| 活跃 | WAU | ≥30% |
| 内容 | 周UGC | ≥10条 |
| 支持 | 响应 | ≤24h |
| 大使活跃率 | — | ≥25% |
| 流失率 | — | ≤20%/年 |
八、治理与风控
| 级别 | 行为 | 处理 |
|---|---|---|
| 轻度 | 首次违规 | 私下沟通 |
| 中度 | 重复违规 | 暂停1月 |
| 重度 | 虚假/骚扰 | 即时取消 |
| 极度 | 违法/欺诈 | 法律追诉 |
九、Notion 核心洞察 Top 10
- 产品未可用前不推广大使计划
- 内部全员使用 = 商业化起步信号
- 大使本质是"免费外包"但有价值观包装
- Roadmap可画饼但必须按时完成
- 所有品牌提及都应转推/关注
- 做爬虫自动监测品牌提及
- 准入：A（活动组织）+ B（内容产出）同时满足
- 名义数百人活跃只有25%
- 树立标杆→给其他人明方向
- 最强激励：创始人直接对话
Built from Notion (20M users), AFFiNE (60K stars), Asana Ambassador, ClickUp Verified. By @WeiYipei.
Usage Guidance
Install only if you are prepared to add your own policy controls: limit monitoring to lawful public data, avoid platform-rule-violating scraping, require human approval for public engagement and DMs, define retention/deletion rules, and document opt-out handling.
Capability Assessment
Purpose & Capability
The stated community and ambassador-management purpose is coherent, but recommendations to crawl brand mentions and automatically follow or reshare accounts mentioning the product create public-platform and personal-data handling risks that are not clearly bounded.
Instruction Scope
The trigger language is broad, and the operational guidance described by the scans lacks concrete limits for consent, platform terms, retention, opt-outs, and human approval before automated outreach or engagement.
Install Mechanism
No executable installer, package install step, credential setup, or runtime code was identified from the supplied evidence, and VirusTotal telemetry was clean.
Credentials
The main risk is not local machine access; it is that users may operationalize broad social listening and automated public engagement beyond what is proportionate for a community playbook.
Persistence & Privilege
No automatic persistence or privilege escalation is shown, though the guidance to build a monitoring crawler could lead to persistent collection if implemented without added controls.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install community-ambassador-playbook - After installation, invoke the skill by name or use
/community-ambassador-playbook - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.2.0
- Added English, Japanese, and Korean language reference files for broader accessibility
- Updated language/translation section in the main playbook with links to localized documentation
- Added a Hugging Face style summary README
- Removed outdated skill-card.md file
- No changes to processes or core content, but improved documentation structure and internationalization
v1.1.0
**v1.1.0 Release — Multilingual, Streamlined, and Expanded Content**
- Added multilingual support in English, Chinese, Japanese, and Korean in the description and intro.
- Streamlined and clarified program details, including concise lists of onboarding checklists and frameworks.
- Summarized playbook structure: readiness checklist, 6-step setup, recruitment rubric, 4-tier progression, incentive pillars, churn/retention playbook, event ops, and KPI dashboards.
- Added practical resources: sample templates (recruitment post, welcome email, annual calendar) now highlighted in the description.
- Improved triggers and tags for broader discoverability.
- README.md file introduced for clearer project overview.
v1.0.0
Initial release: comprehensive SOP for community & ambassador program operations.
- Covers pre-launch requirements, recruitment, retention, growth, and governance.
- Includes step-by-step community setup and ambassador tiering/points system.
- Features detailed incentive models inspired by Notion, AFFiNE, Asana, and ClickUp.
- Presents actionable metrics, event playbooks, risk control, and real ambassador insights.
- Provided in both English and Chinese for broader accessibility.
Metadata
Frequently Asked Questions
What is Community Ambassador Playbook?
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you th... It is an AI Agent Skill for Claude Code / OpenClaw, with 73 downloads so far.
How do I install Community Ambassador Playbook?
Run "/install community-ambassador-playbook" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Community Ambassador Playbook free?
Yes, Community Ambassador Playbook is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Community Ambassador Playbook support?
Community Ambassador Playbook is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Community Ambassador Playbook?
It is built and maintained by Gingiris (@gingiris); the current version is v1.2.0.
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