Clorox
/install clorox
Clorox
历史时间线
- 1913: 5位企业家在加州创立Electro-Alkaline公司,首创液态漂白剂
- 1916: 更名为Clorox Chemical Company,在纽约证券交易所上市
- 1957: 被Purex收购(后更名为Clorox)
- 1960s: 开始品牌并购,收购Glad、Kingsford、Brita等知名品牌
- 1988: Clorox成为独立上市公司
- 2020: 疫情期间清洁用品需求激增,营收创历史新高
- 2023: 拥有约40个子品牌,涵盖清洁、食品、水处理等品类
商业模式
多品牌矩阵策略,覆盖从漂白剂到垃圾袋、木炭、净水器的多个消费场景。通过强大的渠道关系和供应链效率,在零售终端占据最大货架空间。
护城河分析
品牌组合壁垒+渠道议价力。Clorox漂白剂已成为品类代名词;旗下多个细分品类领导品牌形成协同效应;与沃尔玛、Target等零售巨头的长期合作关系难以复制。
关键数据
2023年营收约$73亿;旗下40+品牌中超过20个在各自品类排名前1或前2;Glad垃圾袋市占率超50%。
有趣事实
- Clorox的'Clorox'商标已被通用化为漂白剂代名词,类似Kleenex之于面巾纸。
- 疫情期间Clorox消毒湿巾一度成为比黄金还难买的硬通货。
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install clorox - After installation, invoke the skill by name or use
/clorox - Provide required inputs per the skill's parameter spec and get structured output
What is Clorox?
Clorox uses a multi-brand strategy to dominate home cleaning with top products like bleach, trash bags, and disinfecting wipes across major retail channels. It is an AI Agent Skill for Claude Code / OpenClaw, with 52 downloads so far.
How do I install Clorox?
Run "/install clorox" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Clorox free?
Yes, Clorox is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Clorox support?
Clorox is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Clorox?
It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.