← Back to Skills Marketplace

Big Mac

Name: Big Mac
Author: hanxueyuan

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ Security Clean

Downloads

Stars

Active Installs

Versions

Install in OpenClaw

/install big-mac

Description

Big Mac is McDonald's iconic double-decker burger since 1967, serving as a global economic indicator via the Big Mac Index and a symbol of brand standardizat...

README (SKILL.md)

Big Mac — 一个汉堡的全球经济学

历史时间线

1967年 — 宾夕法尼亚州联合镇加盟商Jim Delligatti发明双层汉堡，以"Big Mac"命名
1968年 — 全国推广，迅速成为麦当劳最畅销单品
1975年 — 《经济学人》首次推出"Big Mac Index"，作为购买力平价的通俗化指标
1980s-1990s — "Two all-beef patties, special sauce..."广告歌成为流行文化记忆
2000s — 面对健康饮食浪潮，推出"McSelect"等改良版，但经典款始终不可动摇
2010s — 各国推出本地化版本：印度（羊肉/鸡肉替代）、日本（照烧风味）
2020s — Big Mac诞生50周年时全球销量累计超990亿个

商业模式

Big Mac是麦当劳"价值菜单+核心单品"策略的旗舰产品。通过全球标准化配方确保品质一致性，同时允许区域市场微调食材（如印度禁用牛肉）。Big Mac Index意外地成为全球财经界广泛引用的非正式汇率评估工具，为品牌带来持续免费曝光。

护城河分析

品牌符号化 — Big Mac已超越食品本身，成为麦当劳乃至全球化的象征
经济学指标地位 — Big Mac Index的学术使用带来持续的媒体曝光和文化渗透
配方壁垒 — "特殊酱汁"（special sauce）配方为商业机密，构成味觉识别
规模效应 — 全球数万家门店同步供应，单位成本极低

关键数据

全球累计销量超过990亿个（截至2020年代中期估算）
Big Mac Index覆盖超过50个国家/地区
全球平均售价约4-5美元，各国差异反映购买力平价
占麦当劳总汉堡销量的重要比例

有趣事实

Big Mac的发明者Jim Delligatti从未因这个发明获得额外版税——他只拿到一次性的加盟商创新奖金
在挪威，Big Mac的价格常年在7-8美元区间，是全球最贵地区之一，反映北欧高成本经济结构

Usage Guidance

This appears safe to install as a reference-style skill. As with any informational content, verify factual claims independently if using them for research or decision-making.

Capability Analysis

Type: OpenClaw Skill Name: big-mac Version: 1.0.0 The skill bundle contains purely informational content regarding the history and economic significance of the Big Mac burger. There is no executable code, network activity, or prompt-injection attempts in SKILL.md or _meta.json.

Capability Assessment

✓ Purpose & Capability

The skill content is coherent with its stated purpose: it provides background, business analysis, and economic context about the Big Mac.

✓ Instruction Scope

The instructions are informational and do not tell the agent to take actions, invoke tools, override user intent, or perform external operations.

✓ Install Mechanism

There is no install spec, no required binaries, no code files, and no package or script execution.

✓ Credentials

The skill requests no environment access, files, network, credentials, or configuration paths.

✓ Persistence & Privilege

No persistence, background behavior, privilege escalation, account access, or stored state is present in the artifacts.

How to Use

Make sure OpenClaw is installed (local or Docker)
Run the install command in chat: /install big-mac
After installation, invoke the skill by name or use /big-mac
Provide required inputs per the skill's parameter spec and get structured output

Version History

v1.0.0

- 首发版本，介绍Big Mac作为麦当劳标志性汉堡及其经济学意义 - 覆盖产品历史、全球化战略与本地化案例 - 详解“Big Mac指数”作为全球经济非正式指标的应用 - 分析品牌护城河与商业模式 - 提供关键数据与有趣事实

Metadata

Slug big-mac

Version 1.0.0

License MIT-0

All-time Installs 0

Active Installs 0

Total Versions 1

Frequently Asked Questions

What is Big Mac?

Big Mac is McDonald's iconic double-decker burger since 1967, serving as a global economic indicator via the Big Mac Index and a symbol of brand standardizat... It is an AI Agent Skill for Claude Code / OpenClaw, with 22 downloads so far.

How do I install Big Mac?

Run "/install big-mac" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Big Mac free?

Yes, Big Mac is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Big Mac support?

Big Mac is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Big Mac?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

More Skills