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hanxueyuan

Baskin Robbins

by hanxueyuan · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
75
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0
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1
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1
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Install in OpenClaw
/install baskin-robbins
Description
提供Baskin-Robbins品牌历史、31种口味创新、特许经营模式及全球门店运营的详细解析与营销策略。
README (SKILL.md)

Baskin Robbins

芭斯罗缤冰淇淋帝国 — 从1945年31种口味创新到全球8000+门店的特许经营模式解析

Read When

  • 用户询问 Baskin-Robbins、冰淇淋品牌或特许经营商业模式
  • 讨论31种口味的营销策略、品牌命名故事
  • 分析特许经营扩张策略、快消品零售模式
  • 研究甜品行业竞争格局和品牌创新

历史时间线

  • 1945年: Burt Baskin 和 Irv Robbins 在加州各自开设冰淇淋店
  • 1948年: 两家店合并，推出31种口味 — 每天尝试一种的理念
  • 1953年: 正式命名 Baskin-Robbins 和 31 Flavors 口号
  • 1950年代: 开始特许经营扩张
  • 1967年: 被联合品牌（United Brands）收购
  • 2006年: 被邓肯甜甜圈母公司收购（后更名为 Inspire Brands）
  • 2024年: 全球约7800家门店，60+国家运营

商业模式

特许经营模式为主（约90%+门店为加盟店）。收入来自特许费、供应链（冰淇淋供应给加盟商）和品牌授权。产品策略核心是月月新口味 — 每年推出约100种新口味，保持新鲜感。

护城河分析

31 Flavors 品牌口号是全球最具辨识度的食品营销语之一；75年口味创新积累（总计超过1000种口味被创造过）；供应链效率（全球统一的冰淇淋生产和冷链配送）；品牌在儿童和家庭消费者中的情感连接。

关键数据

全球约7800家门店（约5000家在美国）；60+国家；Inspire Brands 旗下品牌（与 Dunkin、Sonic 等并列）；年冰淇淋产量数亿品脱；最受欢迎的口味是香草和巧克力，但每月特色口味贡献约30%的销售

有趣事实

31 Flavors 的理念是让顾客每天尝试不同口味，一个月不重样 — 这在1948年是革命性的概念；品牌Logo中隐藏了数字31；Baskin-Robbins 每年2月28日（闰年为29日）举办31% off 促销活动

Usage Guidance
This skill is coherent and low-risk: it only contains explanatory text about Baskin‑Robbins and asks for nothing sensitive. Before installing, consider whether you need source citations or up-to-date figures for professional use — the SKILL.md provides claims (store counts, dates, promotional details) that you may want to verify against official or recent sources. If the skill later requests credentials, network access, or install steps, treat that as a new risk and re-evaluate.
Capability Analysis
Type: OpenClaw Skill Name: baskin-robbins Version: 1.0.0 The skill bundle contains purely informational content regarding the history, business model, and marketing strategies of Baskin-Robbins. There is no executable code, network activity, or prompt injection attempts in SKILL.md or _meta.json.
Capability Assessment
✓ Purpose & Capability
The name/description match the SKILL.md content: historical timeline, business model, marketing and facts about Baskin‑Robbins. Nothing requested or required is unrelated to that purpose.
✓ Instruction Scope
SKILL.md contains only guidance and factual content to present when users ask about the brand or franchise strategy. It does not instruct the agent to read files, access environment variables, call external endpoints, or perform actions outside the stated domain.
✓ Install Mechanism
No install spec and no code files — instruction-only skill; nothing is written to disk or downloaded during install.
✓ Credentials
The skill declares no required environment variables, credentials, or config paths; there is no disproportionate access requested.
✓ Persistence & Privilege
always is false and no special persistence or elevated privileges are requested. The default model-invocation behavior is unchanged; that is expected and not a concern given the skill's harmless scope.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install baskin-robbins
  3. After installation, invoke the skill by name or use /baskin-robbins
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- 首次发布 Baskin-Robbins 品牌知识技能。 - 覆盖品牌历史、31种口味创新、全球特许经营模式等核心内容。 - 提供详细时间线、商业模式解析及品牌护城河分析。 - 含全球门店、最佳口味等关键数据与有趣品牌趣闻。 - 适用于冰淇淋行业、品牌故事及特许经营相关讨论和查询。
Metadata
Slug baskin-robbins
Version 1.0.0
License MIT-0
All-time Installs 1
Active Installs 1
Total Versions 1
Frequently Asked Questions

What is Baskin Robbins?

提供Baskin-Robbins品牌历史、31种口味创新、特许经营模式及全球门店运营的详细解析与营销策略。 It is an AI Agent Skill for Claude Code / OpenClaw, with 75 downloads so far.

How do I install Baskin Robbins?

Run "/install baskin-robbins" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is Baskin Robbins free?

Yes, Baskin Robbins is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does Baskin Robbins support?

Baskin Robbins is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created Baskin Robbins?

It is built and maintained by hanxueyuan (@hanxueyuan); the current version is v1.0.0.

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